 | |
| Company type | Private |
|---|---|
| Industry | Textile |
| Founded | 1971; 55 years ago (1971) |
| Headquarters | , Italy |
Area served | Worldwide |
Key people |
|
| Products | |
| Revenue |  €196.6m (2023) |
| Website | macron.com |
Macron S.p.A. is an Italian manufacturer ofsportswear and athletic clothing, headquartered inCrespellano,Bologna. It is considered a European leader in the production ofactive sportswear.[1]
The company's name comes from the greek prefix "μακρο-" (makro-) which means "large". This is to emphasize the large scope of the company and its view for the business. It was then modified to "Macron" to be the opposite of "micron", which is a unit of length to measure something small.[2]
Macron was founded in 1971 as a distributor of American sportswear brands in Italy.[1] A major expansion of the organisation took place in 1994, coincident with relocation and consolidation toCrespellano.[1]
Macron began providing teamwear toprofessional football in 2001, its first contract being withBologna.[1] Expansion beyond the domestic Italian market began in 2005.[1]
In 2014, Macron secured a four-year agreement withBolton Wanderers fornaming rights to their home stadium, with the stadium becoming known as theMacron Stadium from July 2014.[3] Macron supplantedReebok as both stadium sponsor and kit supplier.[3]
As of 2014[update], Macron'schief executive officer (CEO) was Gianluca Pavanello.[4] and the company'spresident was Francesco Bromioli.[5]
