 | This articleneeds additional citations forverification. Please helpimprove this article byadding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Maaza" – news ·newspapers ·books ·scholar ·JSTOR(June 2025) (Learn how and when to remove this message) |
 | |
| Type | Fruit juice |
|---|---|
| Manufacturer | The Coca-Cola Company |
| Origin | India |
| Introduced | 1976 |
| Variants | Maaza Orange, Maaza Pineapple |
| Related products | Slice,Frooti |
| Website | coca-cola |
Maaza (pronounced "Mahza") is a fruit drink marketed in Africa, Europe and Asia. Its most popular drink is itsmango fruit drink.
Maaza was launched in 1976 in India byParle Bisleri as a portable version ofaamras.[1] Its success led to it being acquired byCoca-Cola in 1993 fromParle Bisleri along with other brands such asLimca,Citra,Thums Up andGold Spot. The Union Beverages Factory, based in theUAE, began selling it as a franchisee in the Middle East and Africa in 1976. By 1995, it had acquired rights to the Maaza brand in these countries through Maaza International Co. LLCDubai. Maaza was acquired by House of Spices in 2005 for the North American market. In 2006, Infra Foodbrands acquired Maaza for the European,Caribbean and West-African markets and cooperates with House of Spices for the North American market.[2]
Initially, Coca-Cola had also launched Maaza with orange and pineapple fruit drinks in addition to their mango drink, but these variants were subsequently dropped. Coca-Cola later re-launched these variants in the Indian market.
Maaza's mango drink competes with Pepsi'sSlice brand of mango drink andFrooti, manufactured byParle Agro.
While Frooti was sold in small cartons, Maaza and Slice were initially sold in returnable bottles. However, all brands are also now available in small cartons and largePET bottles.
Maaza has a distinct pulpy taste as compared to Frooti and tastes slightly sweeter than Slice. Maaza claims to contain mango pulp of theAlphonso variety, which is known as the "King of Mangoes" in India.
Maaza is a popular household name in Dubai.[3]
