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 Final logo used from August 2017 to December 2018 | |
| Country | Philippines |
|---|---|
| Broadcast area | Defunct |
| Programming | |
| Languages | English, Filipino |
| Picture format | 4:3480i (SDTV) |
| Ownership | |
| Owner | ViacomCBS Networks International Asia Solar Entertainment Corporation (Cable BOSS Inc.) |
| Sister channels | Through Viacom: MTV Asia,Nickelodeon Philippines (independently),Comedy Central Asia,MTV Live HD,MTV Classic Through Solar: ETC,Basketball TV,NBA Premium TV,Jack TV,Solar Sports,Solar All Access,Shop TV |
| History | |
| Launched | August 1, 2017 |
| Replaced | MTV Philippines (1992–2010) MTV Pinoy (2014–2016) |
| Closed | December 31, 2018 |
| Replaced by | MTV Asia |
| Former names | MTV Philippines (1992–2010) MTV Pinoy (2014–2016) |
MTVph (formerlyMTV Philippines andMTV Pinoy) was a 24-hour music and entertainment television network co-owned byViacomCBS Networks International Asia andSolar Entertainment Corporation. The network launched on August 1, 2017, on all cable/satellite providers in thePhilippines.[1] It closed on December 31, 2018.
Before its launch, the channel was known as MTV Philippines and MTV Pinoy. During the MTV Philippines years, the joint venture ownership of the channel changed twice: it was owned byNation Broadcasting Corporation from 2001 to 2007, and byAll Youth Channels, Inc. from 2007 to 2010. The first incarnation of MTV in the Philippines (MTV Philippines) ceased operations on February 15, 2010, with "Video Killed The Radio Star" byThe Buggles as the final song. The song was also played as thefirst music video played in MTV USA back in 1981, as well as onMTV Classic in the US, and onMTV Classic UK andMTV Classic Australia when the respective channels were rebranded.
MTV was relaunched in the Philippines on February 14, 2014 as MTV Pinoy, replacing MTV Southeast Asia. The first music video played on that channel was "Dear Lonely" byZia Quizon. The channel was co-owned byMTV Networks Asia Pacific andViva Communications, with the latter providing the required infrastructure. One notable program that aired on MTV Pinoy was MTV Halo-Halo.
On January 1, 2017, MTV Pinoy's feed reverted toMTV Asia. This was possibly due to Viacom switching partnerships from Viva to rivalSolar Entertainment, as well as intense competition fromABS-CBN's music network,Myx.OPM-related programs from MTV Pinoy were transferred toViva TV and only MTV Pinoy Pop and some local advertising remained, which appeared on the Southeast Asia feed until March 6 that year. MTV Pinoy was replaced by the Solar-owned MTVph starting August 1, 2017 on the American network's 36th birthday.
On July 19, 2017,Viacom International Media Networks and Solar Entertainment Corporation, a Philippine content provider and television network, announced that they would launch the Philippine feed ofMTV Southeast Asia as MTVph.[2]
As with MTV's other Filipino ventures since theFifth Republic was constituted, MTV Pinoy failed to attract an audience, and the network closed on January 1, 2019, reverted toMTV Asia.
MTVph was broadcast in 4:3 aspect ratio (16:9 letterbox). For MTV Southeast Asia programs, Solar retained the original aspect ratio, albeit downscaled to480i.
Unlike the previous two MTV channels in the Philippines (MTV Philippines andMTV Pinoy), MTVph aired in MTV Southeast Asia Philippine feed.
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