 | |
| Country | Poland |
|---|---|
| Network | MTV |
| Headquarters | Warsaw (Poland) |
| Programming | |
| Language | Polish |
| Picture format | 576i (16:9SDTV) |
| Ownership | |
| Owner | ViacomCBS International Media Networks Polska |
| Sister channels | MTV Poland Comedy Central Poland |
| History | |
| Launched | 10 June 2000; 25 years ago (2000-06-10) |
| Closed | 3 March 2020; 5 years ago (2020-03-03) |
| Replaced by | MTV Music 24 |
| Former names | VIVA (2000-2017) |
| Links | |
| Website | [1] |
MTV Music (formerlyVIVA) was a Polish 24h music and entertainment channel fromViacom International Media Networks Polska. The channel was launched on 10 June 2000 by the German VIVA Media AG.
The first music video played on the channel was "A wszystko to... (bo ciebie kocham)" byIch Troje.[1]
On 1 December 2005, VIVA Poland relocated its broadcast center fromCologne toLondon and began broadcasting on transponder 11075 V, which at the time was owned byMTV Networks Europe onHot Bird 13°E.[2] This move resulted in VIVA Poland taking the place ofMTV Nederland on Hot Bird 13°E, while MTV Nederland shifted to theAstra 19.2°E satellite.[3]
On 22 June 2009, VIVA Poland underwent a visual rebranding, introducing a new dynamic logo that cycled through six colors every 20 seconds: blue, purple, sand, orange, green, and silver.[4]
On 17 July 2012, VIVA Poland switched to16:9 picture format and started to use the new logo. Since then VIVA has broadcast more reality programmes likeExcused. Until 17 July 2012 the channel has broadcastFTA onEutelsat Hot Bird 13A.
In 2014, the station cancelled local production programmes.
In 2015 - 2017, the station cancelled all reality programmes and continued playing onlyelectronic dance music. Before the new broadcast schedule, the station was playing Polish and international pop, dance, rock and hip hop music.
On 17 October 2017, the channel was rebranded into MTV Music at 12:12.[5]
The channel, along withVH1, closed on 3 March 2020, and replaced byMTV Music 24.[6] The final music video played on the channel was "You Should Be Sad" byHalsey.
| VJ | by VIVA | Programmes |
|---|---|---|
Katarzyna Kępka | 2004-2017 | In & Out |
Nina Kozieradzka | 2013-2017 | In & Out |
Szymon Sokół | 2013-2017 | In & Out |
| Telewizja Polska |
|
|---|---|
| Grupa Polsat Plus |
|
| Warner Bros. Discovery |
|
| Telewizja Puls | |
| Canal+ Group |
|
| MWE Networks |
|
| BBC Studios |
|
| Comcast |
|
| Paramount |
|
| The Walt Disney Company |
|
| Polcast Television |
|
| AMC Networks |
|
| Antenna Group | |
| Other channels |
|
*broadcast on national DTT,**broadcast on MUX4 DTT (Polsat Box Pay-TV),***broadcast on HbbTV in DTT | |
