 Final logo, used from 2021 to 2025 | |
| Country | United Kingdom |
|---|---|
| Broadcast area | Worldwide (Selected markets) |
| Headquarters | 17-29 Hawley Crescent NW1 8TTLondon,United Kingdom |
| Programming | |
| Language | English |
| Picture format | 16:91080iHDTV |
| Ownership | |
| Owner | Paramount Networks EMEAA |
| Sister channels | |
| History | |
| Launched | 15 September 2008; 17 years ago (2008-09-15) |
| Replaced | |
| Closed | 9 April 2013; 12 years ago (2013-04-09) (France) 3 December 2013; 11 years ago (2013-12-03) (Australia) 29 June 2016; 9 years ago (2016-06-29) (separate UK feed) 1 August 2017; 8 years ago (2017-08-01) (Malaysia onUnifi TV) 28 April 2022; 3 years ago (2022-04-28) (Russia) 14 December 2022; 2 years ago (2022-12-14) (Belarus) 1 January 2024; 22 months ago (2024-01-01) (Philippines) 1 January 2025; 10 months ago (2025-01-01) (Netherlands) 31 December 2025; 36 days' time (2025-12-31) (Globally) |
| Replaced by | Nick Jr. HD (UK & Ireland onSky) |
| Former names | MTVNHD (2008-2011; 2008–2012 UK) MTV Live HD (2011-2021; 2012-2021 UK) |
| Availability | |
| Terrestrial | |
| Zuku TV (Kenya) | Channel 753 |
MTV Live, previously known asMTVNHD andMTV Live HD, is a 24-hour, high-definition, live musicpaytelevision network and the international version ofMTV Live in the United States owned and operated byParamount Networks EMEAA.[1]
MTV Live, the first internationalHD channel dedicated tomusic videos, offers a mix of programming fromMTV Europe. Initially managed by MTVNI's Emerging Markets group, the channel was produced and broadcast from itsWarsaw hub until 22 April 2012, when operations moved to 17-29 Hawley Crescent, NW1 8TT,London,United Kingdom. This relocation coincided with the official launch ofMTV Live HD.[2][3]
The English-language channel features a mix of original and acquired programming, along with content from MTVNI's extensive library. Its schedule includes shows produced by other MTV production units in Southern Europe, the UK, and Latin America.[2]Initially, the channel’s programming was divided into two blocks: MTV HD and Nickelodeon HD. However, between October and December 2010, the channel aired only music-related content. Nickelodeon programming resumed during early morning weekend slots but was eventually phased out. On 1 July 2011, the channel shifted its focus entirely to live music programming.
The channel was launched on 15 September 2008 in parts of Europe under the nameMTVNHD (MTV-NickelodeonHD).[4] By the end of 2008, it was also available inLatin America.[5] The channel expanded to more countries throughout 2010, including Australia, where it was initially offered in standard definition.
On 1 July 2011, MTVNHD was renamedMTV Live HD and introduced a new logo as part of a global rebranding effort.[6] However, in the UK and Ireland, the channel retained the MTVNHD name, while in Australia, it was rebranded as MTV Live.On 23 April 2012, MTVNHD officially rebranded asMTV Live HD in the UK and Ireland, and a standard-definition feed was introduced.[7]
On 9 April 2013, MTV Live HD ceased broadcasting in France following the launch of HD feeds for the four French MTV channels. On 1 October 2013, both MTV Live HD and MTV Live adopted a new logo as part of another global rebranding. On 3 November 2013, MTV Live and MTV Live HD were discontinued on Foxtel in Australia.[8]
On 2 March 2014, MTV Live HD launched inTaiwan onCHT MOD, followed by its debut onUPC Romania on 24 October 2014.
On 5 January 2015, MTV Live HD became encrypted and launched exclusively in theArab world onOSN, replacingMTV Middle East. On 15 February 2016, the standard-definition MTV Live feed in the UK was discontinued and replaced byMTV Music +1.
On 29 June 2016, the UK feed of MTV Live HD was shut down and replaced byNick Jr. HD on Sky, while the international feed of MTV Live HD was introduced on Virgin Media.[9]On 29 March 2017, MTV Live HD launched in Portugal as an exclusive channel onMEO.
On 5 April 2017, MTV Live HD introduced a new logo, which was rolled out internationally.
On 3 August 2018, it launched in Brazil as an exclusive offering onNET.
On 1 February 2021, the Latin American feed, which previously had a 7-hour delay, became a simulcast.
From 1 May 2021 to 31 August 2022,MTV Southeast Asia shortened its broadcast to an 8-hour schedule, running from 4:00 pm to 12:00 midnight (SGT). This allowed selected programmes from its sister channel, MTV Live, to air on the channel from 12:00 midnight to 4:00 pm daily. During this time,MTV Southeast Asia focused more on music content and reduced its entertainment programming.
On 14 September 2021, MTV Live HD was renamed toMTV Live, dropping "HD" from its branding.[10]
On 28 April 2022, MTV Live ceased operations in Russia during the broadcast of the programme Rock Solid Playlist.[11]
On 1 September 2022, MTV Live launched in Malaysia, replacingMTV Southeast Asia onAstro TV. It also marked a return toUnifi TV after the channel had been discontinued on 1 August 2017. Additionally, MTV Live replaced MTV Southeast Asia in Hong Kong.[12]
On 8 September 2022, at 10:00 pmBST, MTV Live (alongsideMTV Music,MTV Hits,MTV 80s, andMTV 90s) temporarily suspended its regular programming following thedeath of Queen Elizabeth II. During this period, two special music video programmes were aired: Programming Pause, which ran from 8 September at 10:55 pm until 9 September at 12:30 pm, and Nothing but Music, which aired from 9 September at 3:00 pm until 13 September at 2:00 am. Regular programming for MTV Live resumed on 13 September at 2:00 am, starting with theKaty Perry andNicki Minaj episode of My Life On MTV, while other MTV music channels in the UK and Ireland resumed regular schedules four hours later at 6:00 am.On 19 September 2022, all MTV music channels in the UK temporarily replaced their regular programming, including teleshopping, with the music programme Nothing but Music (known as Nothing but Hits on MTV Hits, Nothing but 80s on MTV 80s, and Nothing but 90s on MTV 90s) to commemorate Queen Elizabeth II's state funeral.
On 14 December 2022, MTV Live and other MTV channels ceased broadcasting in Belarus.[13]
On 8 February 2023, MTV Live began airing MTV Top 20.[14] However, this chart differs from those onMTV Hits andMTV.[15][16]
On 17 October 2024, following the death ofLiam Payne, MTV Live, along withMTV Music andMTV Hits (UK and International), temporarily suspended regular programming from 5:00 pm until 2:00 pm on 18 October (MYT). During this time, they aired Liam Payne: A Tribute, a music programme dedicated to his legacy.[17]In November 2024, MTV created a new MTV Rewind ident that aired before and after its music programming, marking the first such ident in three years.
On 1 January 2025, MTV Live ceased operations in the Netherlands.[18]
In March 2025, MTV Live changed its on-air idents from old (similar to UK feed of MTV music channels since 2021) to new on-air idents (similar to European feed of MTV music channels since 2021).
On 31 December 2025, MTV Live will close globally due to the company's restructuring policy.[19][20]
The channel is available in fourteen countries throughoutEurope andSoutheast Asia including:
Belgium
Germany
Hungary[21]
Italy
Portugal
Spain
Sweden
Switzerland
Turkey
United Kingdom (studio broadcasting and head office in International)
Indonesia
Malaysia
Singapore
Hong Kong
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