 Final logo, used 2021 to 2025 | |
| Broadcast area | Europe,Middle East andAfrica Latin America andCaribbean |
|---|---|
| Headquarters | London,United Kingdom |
| Programming | |
| Language | English |
| Picture format | 576i (SDTV) |
| Ownership | |
| Owner | Paramount Networks EMEAA |
| Sister channels | MTV ·Club MTV ·MTV Live ·MTV 80s ·MTV 90s ·MTV 00s |
| History | |
| Launched | 27 May 2014; 11 years ago (2014-05-27) |
| Closed | 31 December 2025; 45 days ago (2025-12-31) |
MTV Hits was a pan-regionalpay televisionmusic video channel operated byParamount Networks EMEAA, focusing on contemporary pop videos from the 2010s onward. It launched for EMEA on 27 May 2014 as part of a shift from UK-branded feeds to EMEA versions. In October 2025, reports indicated that several MTV-branded music channels in Europe switched off on 31 December 2025.[1][2]
On 27 May 2014, international versions ofMTV Hits,MTV Dance andMTV Rocks launched across continental Europe, replacing previously distributed UK feeds and removing UK advertising windows.[3] The pan-regional distribution operated under Czech licences issued by RRTV to MTV Networks sro.[4] Later that year, Viacom International Media Networks moved channel distribution licences from the Czech Republic to the Netherlands.[5] In certain markets, the pan-regional feed carriedlocal insertions for advertising and teleshopping slots.
In theBenelux, carriage ended on 1 October 2017,[6] returned in Belgium and the Netherlands on 1 February 2021, replacing Dutch feed ofMTV Brand New.[7] It was withdrawn again in the Netherlands on 31 December 2024.[8]
In Hungary, following the closure ofVIVA Hungary in October 2017, MTV Hits replaced it on most platforms.[9][10]
In Germany, on 6 January 2021,MTV Brand New was replaced by MTV Hits.[11]
MTV’s Russian operations were wound down on 1 July 2021, which included the domestic MTV Hits service.[12]
On 1 June 2021, onDStv inSub-Saharan Africa, channel 323 switched from the EMEA feed ofMTV Music 24 to MTV Hits,[13][14] before being removed from the platform on 31 October 2022.[14]
On 14 April 2025, MTV Hits refresh the programming schedule after the UK feed close down and added back the "Totally 10's" music block.
On 31 December 2025, MTV Hits closed globally due to the company's restructuring policy.[1] The final music video that played on this channel wasDiamonds byRihanna.[15][16][17][18]
