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| Country | Germany |
|---|---|
| Headquarters | Berlin,Germany |
| Programming | |
| Languages | German English |
| Picture format | 1080iHDTV (downscaled to16:9576i for theSDTV feed) |
| Ownership | |
| Owner | Paramount Networks EMEAA |
| History | |
| Launched | 7 March 1997 |
| Links | |
| Website | www.mtv.de |
MTV is a German languagefree-to-air television channel operated byParamount Global. The channel launched on 7 March 1997 asMTV Central, as part of a regionalisation strategy by MTV Networks Europe.
The channel primarily serves Germany, Austria and Switzerland, however it is widely available across Europe free-to-air.[1]
Between 2011 and 2017, the channel moved behind a paywall, limiting its availability mainly to German-speaking territories.[2] On 24 November 2017 a free-to-air standard definition feed was added toAstra 19.2°E with German and English audio tracks.[3]
It is available in Germany throughSky Deutschland,Unitymedia,Pÿur,Astra,Deutsche Telekom andVodafone. In Switzerland,Sky andAstra. In Austria, throughA1,Sky,Astra andMagenta.
Since 1993, Germany was served byVIVA as a 24-hour German music channel, while MTV was only broadcast in English throughMTV Europe. In 1997, as part of MTV Networks Europe's regionalization strategy, MTV launched a German-speaking channel to target existing competition within the German-speaking markets. MTV Germany launched with specialized German-speaking versions of hitMTV Europe shows which included theEuro Top 20,MTV Select,MTV News, Non-Stop Hits, US Top 20 Hitlist UK, Hitlist Germany, Fashion Zone, MTV Urban and The Lick.
In 1999, MTV Germany became available free-to-air throughout Europe on Astra satellite. In 2001, MTV Networks Germany launchedMTV2 Pop, a 24-hour pop music channel (later replaced by Nickelodeon).
In 2002, MTV Germany began to air programming from MTV US. Most of this programming was either subtitled or dubbed. From 2002 onwards, similar to other MTV channels in Europe, MTV Germany began to drop some of its localized programming in favour of MTV US shows. These shows includedJackass,Date My Mom,Pimp My Ride andDismissed.
In 2005, MTV ownerViacom purchased its biggest German competitorVIVA.
In early 2006, MTV began to further regionalize its German-speaking feed to include a separate version for Austria and Switzerland. Late in 2009, MTV Networks Germany helped to localize these channels even further with the development ofMTV Austria andMTV Switzerland.
From 2008, MTV Germany was also streamed on P2P TV network TVU Player, but was taken off air in March 2009. As of 2009, MTV Germany used the same on-air identity as other MTV channels in Europe. The channel also featured fewer music videos and aired more American MTV shows than German-speaking programming. Most of this programming was subtitled in German. The headquarters for MTV Networks Germany is Berlin. MTV Germany remains one of the only remaining MTV transmitted by analogue satellite in Europe, and among the few transmitted onfree-to-air digital services throughout the continent, along with MTV Austria,MTV Italia,MTV Adria andMTV Türkiye.
From 1 January 2011, MTV Germany was only available on major German pay TV platforms includingSky,Unitymedia,Telekom, andKabel BW.[4] With the move from a free-to-air to a subscription based service, MTV Germany no longer hosted advertising[4] on its subscription service channel. MTV Germany continued to commission new music programming which included MTV Brand New, MTV Top 11, 3 From 1, The Breakfast Club, Fantastic Music Videos, and M is for Music. Localized programming continued withMTV Home, a German language music and entertainment show. Similar to MTV channels worldwide, MTV Germany aired reality shows including the American version ofSkins and new seasons ofJersey Shore,Punk'd,When I Was 17, and theLauren Conrad Fashion Show.
MTV Germany's sister channelVIVA became the main music station for MTV Networks Germany and continued to be available free-to-air across Germany, Austria and Europe. MTV Networks Germany also launched a new music channel called MTV Brand: New which focused on the new music releases from German-speaking and international artists.[2]
On 16 May 2011 MTV Networks in Germany launched high-definition versions of MTV, VIVA and Nickelodeon. MTV HD, VIVA HD and Nickelodeon/Comedy Central HD are a simulcast of the original MTV channels already available in Germany.[5] MTV rebranded on 1 July 2011 to embrace the new global on-air identity, sharing the same new MTV logo from the US.
MTV started streaming for free on mtv.de in 2017, geo-locked to Germany. This stream was removed in 2024. MTV also began broadcasting free-to-air over the Astra 19.2E satellite in SD on 4 December 2017. MTV brought back several music programs the same day, including M is for Music, MTV Most Wanted, MTV Classics, MTV Rockzone, MTV Urban, MTV Likes, and MTV Crush. VIVA Top 100 moved to MTV and was renamed to MTV Top 100. Music programming became the main focus of the channel by 2018, taking up more than 80% of daily airtime. Sister station VIVA was closed on 31 December 2018, making MTV the only remaining mainstream music television channel in Germany.
In September 2021, MTV Germany rebranded to reflect the current branding and logo of all international MTV channels. A major revamp of the network's schedule was done in 2022, introducing and reviving several blocks including MTV In The Mix, Guess The Year, 3 From 1, RockZone,Alternative Nation,Headbangers Ball,Yo! MTV Raps, Dancefloor, Party Zone, and Chill Out Zone. More blocks, includingMTV 80s,MTV 90s,MTV 00s, MTV All Nighter, Brand New, and This Week's Hot 20, were introduced in 2023.
MTV Germany abruptly discontinued most of its music video blocks save for MTV In The Mix (which now takes up most of the network's schedule), MTV 80s, MTV 90s, MTV 00s, and Guess the Year on 11 August 2025. No official announcement was made prior, though playlists for some of the final episodes of several blocks included songs such as "The Bitter End" and "Don't Look Back in Anger", with last minute schedule changes adding extended final episodes of Party Zone and Chill Out Zone and themed blocks focused on "I Want My MTV" and "The Art of Music Video".[6] The first two videos played on MTV In The Mix under the new schedule were "Fuck You" byLily Allen and "Fuck You" byCeeLo Green.
MTV+ was the timeshift service of MTV Germany. It replaced theNicknight block on 1 November 2018 and aired from 8:15 pm to 5 am onNickelodeon Germany. The block wasn't available on Nick Austria and Nick Switzerland, where the Nicknight brand was used until 1 October 2021. On 1 March 2021, MTV+ was replaced byComedy Central +1.[7]
Previous VJs
On 7 September 2008 MTV Germany changed their oldWishful Object on-air design to a newMTV: All Eyes On... design, which is also MTV Germany's new slogan. The on-air design was changed once more in July 2009 as a result of re-branding of all MTV channels (excluding MTV US).
MTV Germany also has an advertising agency named Dydree, although it also works for other companies likeARD andDisney.
All Eyes On... is one of MTV Germany's ways of highlighting singers and bands that have released new music (and also might not already be widely known). Changing bi-weekly, an artist or group is chosen and then featured in clips announcing commercial breaks. The first band name to be put under the "All Eyes On" badge wasMIA.; on 6 October,[when?] the first non-German artist wasAlicia Keys.
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