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 MTV Flux logo | |
| Ownership | |
|---|---|
| Owner | MTV Networks Europe |
| History | |
| Launched | 6 September 2006 |
| Replaced | VH2 |
| Closed | 1 February 2008 |
| Replaced by | MTV One +1 (UK) |
| Links | |
| Website | www.mtv.co.uk/mtvflux[dead link] |
MTV Flux was atelevision channel in theUnited Kingdom andIreland. The version in the UK and Ireland launched on 6 September 2006.[1] The brand started as awebsite on 1 August. It used bandwidth that was originally used to broadcastVH2. There is an MTV 'Flux' channel inJapan, which launched in 2007.
Unlike VH2, which focused mainly onindie music, MTV Flux broadcast a wider range of music, music videos, and music-related programming, with styles ranging from current chart hits to classic pop/rock songs. The idea of the channel was to give viewers "control" by allowing them to send in video clips to the website and the TV channel if approved by the online community and (for television broadcast).
The first show broadcast on MTV Flux wasUp, Up, Down, Down... (short for the completeKonami Code which serves as its full official title), an hour-long show, hosted byColin Griffiths nominally about computer games interspersed with music videos and user-submitted content.
Other shows included:
The now defunct MTV Flux website allowed users to register and create a unique web page in the style of social networking sites likeMySpace. This page also allowed users to create avatars as well as upload pictures and video.
On 21 January 2008 AGB Nielsen Media Research announced forBARB subscribers that MTV Flux would be rebranded asMTV One +1 on 1 February 2008. MTV Flux ceased at 6am with MTV One +1 launching at 12noon on the same day.