.svg) Final logo used from 30 October 2021 to 1 January 2026 | |
| Broadcast area |  Brazil |
|---|---|
| Programming | |
| Picture format | 1080iHDTV (HD feed downgraded toletterboxed480i forSDTV sets) |
| Ownership | |
| Owner | Paramount Networks Americas (Paramount Global) |
| Sister channels | Nickelodeon (Brazil) Nick Jr. (Brazil) Comedy Central (Brazil) |
| History | |
| Launched | 1 October 2013; 12 years ago (2013-10-01) |
| Replaced | MTV Brasil |
| Closed | 1 January 2026; 45 days ago (2026-01-01)[1] |
| Links | |
| Website | mtv.com.br |
MTV was a Brazilianpay television channel owned byParamount Networks Americas. The channel is the second Brazilian version ofMTV after the free-to-air networkMTV Brasil, founded in 1990, ended its operations. The channel premiered at 9:30 pmBRT of 1 October 2013, with the TV showColetivation.It appeared afterGrupo Abril, who operated the terrestrialMTV Brasil for 23 years, gave back the rights of the MTV brand to Viacom.[2]
Among the international versions of MTV regarding the amount of local programming, the Brazilian version ended up in second place, losing only to its US parent in 2014.[3] Its signal, in 2014, reached approximately 12,6 million subscribers.[3]
MTV channels in Brazil ceased broadcasting on 1 January 2026.[1]
MTV arrived to Brazil after a partnership signed between its US parentParamount Global (previouslyViacom) and the Brazilian media groupAbril. The channel launched on October 20, 1990, becoming the third version to be launched in the world (after MTV Europe and the original American channel) and, for over 20 years, was deliveded over-th-air nationwide, broadcasting fromSão Paulo, using the facilities Abril acquired from the defunctRede Tupi. In 2009,Abril acquired the part ofMTV Brasil's shares owned by Paramount Global (formerlyViacom), becoming the owner of the rights of the brand in the country through a licensing agreement.[4] From 2010, however, the channel started facing serious financial problems, which aggravated in 2011.[5] In early 2012, rumors regarding its possible shutdown began to circulate on the Brazilian press, which were initially criticized by its staff.[6] Such information came true in the second semester of 2013, whenParamount Networks Americas (previously Viacom International Media Networks The Americas) announced that it would take over the MTV brand in Brazil.[7]
In order to differentiate from the former MTV Brasil, the new channel opted to use the MTV nomenclature.[8]
Grupo Abril, which agreed to give back the brand as part of a restructuring of its operations, kept its over-the-air network and the cession of MTV Brasil's UHF network (currently used byXsports).[9][10] By announcing the start of its operations, Paramount Global revealed the intent of covering 75% of the pay-TV subscriber base, which would represent a larger reach than the OTA network. It also announced that it would produce over 350 hours of national content until December 2014, with Brazilian versions of programs, such asMTV World Stage,Guy Code ePranked, as well as daily programs, series, extreme sports and reality shows.[7] None of the former channel's staff or technical team was sought by Viacom to take part in MTV's restructuring process.[11] The first company that confirmed its availability wasSky, which would start offering the channel from launch day, on October 1, through channel 86, replacingVH1.[12]
NET also made the channel available since launch, also replacing VH1 Brasil.
On September 14, 2013, MTV released its launch campaign, named "MTV Ask Mama", in whichMãe Dináh tried to predict the channel's future. The promos aired on MTV Brasil.[13]
On September 17, 2013, MTV Brasil's former director of programming Zico Góes confirmed that all of the former channel's programming archive would fall under the hands of Viacom. This archive is formed out of 33,000Betamax tapes, and only 10% of the content is present in digital format. Details on how the new MTV would handle the archives were not confirmed, but it has rare footage which includes, for example, the first interview withMarcelo Bonfá andDado Villa-Lobos afterRenato Russo's death. Part of the archive, considered to be useless (such as recorded programming), was not given to Viacom and Góes aimed to make a later documentary with such footage.[14][15]
On September 24, 2013, a press conference was held to reveal the new channel's line-up. The national programs included the magazine programColetivation, presented by singerFiuk and comedian Patrick Maia, reality-showPapito in Love, presented by singerSupla, and animated seriesFamília do Zaralho, voiced byFelipe Xavier. MTV Sports, formerly seen on MTV Brasil, continued using the extant presenters. Among the international programs wereSouth Park,MTV World Stage,Pranked,Ridiculousness,Awkward.,Catfish andThe Vampire Diaries. The music video slot was interactive and devoid of presenters, withdrawing the VJ function.[16]
That MTV has no prejudice. We represent pop culture in Brazil and around the world, there are no restrictions. It's a very contemporary and very Brazilian version of MTV.
— Thiago Worcman.[17]
One minute after MTV Brasil shut down at 11:59pm on September 30, 2013, MTV's signal on cable and satellite opened with the network's logo and the time in which it would start its operations. Later, the image was replaced by a promotional one with Mother Dináh filing her nails.[18]
Ready to launch, a countdown appeared and its premiere featured a glance at the upcoming programs seen on the new channel. The first program seen was the launch day edition ofColetivation.[19] From the "old MTV" onlyMTV Hits launched alongside the new channel's schedule. Later, more classic programs were relaunched in new formats such asAcústico MTV,Top 20 Brasil,Beija Sapo and[Luau MTV, with Paramount Global registering their brands.[20][21][22][23]
On March 17, 2014, it premieredThe Originals, spin-off ofThe Vampire Diaries.
As part of corporate restructuring, the channel's playout moved to a European server on February 20, 2024. This also happened to MTV Latinoamérica. As result, part of the programming and some of the channel's graphics changed. The signal switched duringTudão MTV.[24][25][26]
On October 7, 2025,Paramount Skydance issued an official statement announcing the shutdown of all linear television channels from its portfolio in Brazil. The decision affected MTV and its spin-off channels (MTV 00s andMTV Live), as well asComedy Central,Nickelodeon,Nick Jr., andParamount Network, with closures scheduled for December 31.According to sources cited byNaTelinha, the move was driven by declining ratings, a sharp drop in Brazilian pay-television subscriptions, and the high operating costs associated with the Serviço de Acesso Condicionado (SeAC), Brazil’s pay-TV regulatory system established under federal law. These same factors had previously led to the withdrawal of Disney’s linear channels from the Brazilian market, excludingESPN, in March of the same year. Content from the shuttered channels continues to be available through Paramount’s streaming services,Paramount+ andPluto TV.[27] This decision marked the definitive end of MTV as a linear television channel in Brazil, following its previous shutdown in 2013 after Grupo Abril terminated its licensing agreement with Viacom.[28]The channel officially ceased operations at 6:00 a.m. on January 1, 2026, with its final broadcast being an episode ofGeordie Shore.
From other Viacom Media Networks properties:
Award shows: