 Logo of MOR Entertainment since February 14, 2021 | |
| Type | Broadcastradio network (July 16, 1989-August 28, 2020) New media network (since September 14, 2020) |
|---|---|
| Country | |
Broadcast area | Worldwide (online) |
| Headquarters | ABS-CBN Broadcasting Center, Sgt. Esguerra Avenue corner Mother Ignacia Street, Diliman,Quezon City,Metro Manila |
| Programming | |
| Language(s) | VariousPhilippine languages English |
| Format | Contemporary MOR,OPM,P-pop (audio streaming) Relationships, showbiz, travel, lifestyle (Facebook/Kumu/Spotify/YouTube) |
| Ownership | |
| Owner | ABS-CBN Corporation |
| MyxRadio | |
| History | |
| Founded | July 16, 1989; 36 years ago (1989-07-16) |
| Launch date |
|
| Closed |
|
Former names |
|
| Coverage | |
| Availability |
|
| Links | |
| Webcast |
|
MOR Entertainment is anew mediaaudio streaming service owned and operated byABS-CBN Corporation.
The MOR brand started in 2001 as the FM brand ofABS-CBN Regional and terrestrially operated 15radio stations in thePhilippines. As a broadcastradio network, MOR stations playedcontemporary MOR andOPM, as well asradio drama,talk content andnews (viaTV Patrol Regional over select stations).
Since the forcedshutdown of the company's terrestrial assets brought about by the congressional denial of its franchise, MOR resurfaced as anonline radio station since September 14, 2020. MOR's content and music streaming remains available viaFacebook,Kumu,Spotify,Zeno,TuneIn andiWant.
ABS-CBN's Manila FM station,DWRR 101.9, rebranded as 101.9 Radio Romance on July 16, 1989, shifting to an easy-listening love song format. Notably, it was the first FM station to useCDs for its playlists and initially featured an all-female DJ lineup, includingAmy Perez.
Radio Romance expanded nationwide on August 1, 1989, withDZRR 103.1 Baguio becoming its first relay station. This was followed byDYLS 97.1 Cebu (January 20, 1992) andDXRR 101.1 Davao (January 25, 1992). In the early 1990s, the station began satellite simulcasting across the country, adopting the nameRadio Romance: Nationwide.
On July 14, 1993,DXEC 91.9 Cagayan de Oro launched asThe Great EC 91.9 STAR Radio from its Limketkai Center studios. It was ABS-CBN's first regional station to adopt the “STAR Radio” banner and a mass-based format.
By 1995, ABS-CBN began expanding its ABS-CBN STAR Radio network, branded with the tagline “The Heart of the City.” Newly launched stations included DWEL 95.5 Laoag, DWEC 94.3 Dagupan (as ABS-CBN STAR Radio Northern Luzon, relayed by DZRR),[1]DWRD 93.9 Legazpi, DWAC 93.5 Naga, DYMC 91.1 Iloilo, DYEC 92.7 (Transferred to DYOO 101.5 Bacolod),DYTC 94.3 Tacloban,DXRR 101.1 Davao,DXBC 92.7 General Santos, andDXFH 98.7 Zamboanga. This branding was the initial identity for ABS-CBN's regional FM network, lasting until 1997.
On March 1, 1997, ABS-CBN's FM stations, now under theRegional Network Group (RNG) (RNG), were rebranded asABS-CBN Radio to avoid confusion with the rivalStar FM. "The Heart of the City" slogan was retained. A subset of these regional stations outside Manila adopted theProStar branding.
On February 8, 1999, ABS-CBN's regional radio stations were rebranded toABS-CBN For Life!, dropping “Radio” from their name.
On July 14, 2001, ABS-CBN For Life! rebranded asMOR (My Only Radio), first launching in Cagayan de Oro. The name, coined by Malvern Esparcia (Bernie Bitokbitok/Tita B), also subtly referencedMisamis Oriental, Cagayan de Oro's province. This marked a rebrand for ABS-CBN's provincial FM stations, with many undergoing format changes and adopting similar program titles across different areas on July 15, 2001. The MOR brand didn't reach Metro Manila until 2013, when DWRR-FM became its flagship station, solidifying MOR as a national brand.
On January 17, 2011, ABS-CBN launched MOR 99.9 inPalawan, marking a new chapter after 30 years as DYPR. MOR Palawan also operated a shared station,MOR 99.7 (now Radyo Bandera 99.7) inSofronio Española, from 2011 until 2017.
On June 1, 2018, at a press conference at theABS-CBN Compound, coinciding with the Manila station's ratings leadership and the announcement of the Pinoy Music Awards, the Manila Radio and Regional divisions agreed to relaunch MOR asMOR Philippines. This relaunch, which began on August 11, aimed to unify Manila and provincial stations with consistent program brands and music selections, encapsulated by the new tagline “One Vibe, One Sound.”[2]
On June 1, 2019, MOR stations in Manila, Cebu, and Baguio expanded their video streaming platforms, becoming exclusive channels onSky Cable in their respective cities.
In the first quarter of 2020, MOR regional stations temporarily reduced their broadcast hours to 5:00 AM to 12:00 midnight daily due to theCOVID-19 pandemic.
Despite unified branding, MOR's programming was managed separately: Manila's station by ABS-CBN's Manila Radio division (which also ranDZMM Radyo Patrol 630) andStar Creatives, while regional programming fell under the company'sRegional Network Group.
MOR Philippines launched on August 11, 2018, initially with the debut of MOR Regional's weekend programs,Dyis is It andMOR Presents. These shows premiered in Manila the following day. While the network aimed for unified branding and more national programming, these plans were ultimately shelved after ABS-CBN's terrestrial media assets ceased operations in 2020.
On March 22, 2020, MOR Philippines aired thePantawid ng Pag-ibig: At Home Together Concert. This event aimed to provide assistance to those in need during the Enhanced Community Quarantine.
On May 5, 2020, all MOR stations, along withABS-CBN,S+A, andRadyo Patrol, suspended broadcasting activities due to acease and desist order from theNational Telecommunications Commission. This followed theirlegislative franchise expiration on May 4, withTV Patrol serving as their final programming.[3]
On July 15, 2020, ABS-CBN announced widespread employee retrenchment effective August 31, following theHouse of Representatives' denial of their new franchise on July 10.[4] The next day, MOR Manila DJ Czarina Marie Guevara (DJ Chacha) confirmed onFailon NgayonsaTeleRadyo that MOR Philippines would cease operations on the same retrenchment date.[5][6]
MOR Philippines, along withABS-CBN Regional's 12 localTV Patrol and 10 localmorning shows, ceased operations on the evening of August 28, 2020, instead of the previously announced August 31.[7][8][9][10][11][excessive citations]
On September 14, 2020, ABS-CBN rehired select DJs from the defunct MOR Philippines, including Manila-based ones, to relaunch MOR as a digital broadcast platform. This shift mirrors ABS-CBN’s move to digital withKapamilya Channel andTeleRadyo, focusing on consolidated programming rather than mainly playing music, partly due to Facebook’s copyright limits. The new MOR emphasizes in-house Star Music tracks. Some programs returned with multiple hosts based on their regions, requiring Visayas and Mindanao hosts to useTagalog for shows likeMORe sa Umaga andDear MOR.
Additionally, shows once exclusive to MOR Manila— except for Dear MOR (now Dear MOR Presents: Dear Popoy, aired across all MOR Facebook pages and MOR TV on Kumu)— were expanded to regional MOR pages, includingOnsehan Na! andSLR: Sex, Love and Relationships.
On February 14, 2021, ABS-CBN relaunched the service asMOR Entertainment with its programming being available onFacebook,Kumu,Spotify,YouTube andiWantTFC. It also streams live on iWantTFC, ABS-CBN Radio Service, Alto and Malaysian based appSyok.[12][13]
Before its forced shutdown on free-to-air FM radio, MOR broadcast through the following stations:
| Branding | Callsign | Frequency | Power (kW) | Location |
|---|---|---|---|---|
| MOR 101.9 My Only Radio Manila[b] | DWRR-FM | 101.9 MHz | 22.5 kW | Metro Manila |
| MOR 103.1 My Only Radio Baguio | DZRR-FM | 103.1 MHz | 5 kW | Metro Baguio (Baguio City,Benguet Province) |
| MOR 95.5 My Only Radio Laoag | DWEL-FM | 95.5 MHz | 5 kW | Laoag City,Ilocos Norte Province |
| MOR 94.3 My Only Radio Dagupan[c] | DWEC-FM | 94.3 MHz | 10 kW | Dagupan City,Pangasinan Province |
| MOR 91.3 My Only Radio Isabela[d] | DWBA-FM | 91.3 MHz | 5 kW | Santiago,Isabela Province |
| MOR 99.9 My Only Radio Puerto Princesa | DYCU-FM | 99.9 MHz | 5 kW | Puerto Princesa City,Palawan Province |
| MOR 93.5 My Only Radio Naga | DWAC-FM | 93.5 MHz | 10 kW | Metro Naga (Naga City,Camarines Sur Province) |
| MOR 93.9 My Only Radio Legazpi | DWRD-FM | 93.9 MHz | 5 kW | Legazpi City,Albay Province |
| MOR 91.1 My Only Radio Iloilo[e] | DYMC-FM | 91.1 MHz | 10 kW | Metro Iloilo-Guimaras (Iloilo City) |
| MOR 101.5 My Only Radio Bacolod | DYOO-FM | 101.5 MHz | 10 kW | Metro Bacolod (Bacolod City,Negros Occidental Province) |
| MOR 97.1 My Only Radio Cebu | DYLS-FM | 97.1 MHz | 20 kW | Metro Cebu (Mandaue City,Cebu Province |
| MOR 94.3 My Only Radio Tacloban | DYTC-FM | 94.3 MHz | 10 kW | Tacloban City,Leyte Province |
| MOR 98.7 My Only Radio Zamboanga | DXFH-FM | 98.7 MHz | 10 kW | Zamboanga City |
| MOR 91.9 My Only Radio Cagayan de Oro[f] | DXEC-FM | 91.9 MHz | 10 kW | (Metro Cagayan de Oro)Cagayan de Oro City,Misamis Oriental Province |
| MOR 101.1 My Only Radio Davao[g] | DXRR-FM | 101.1 MHz | 10 kW | Metro Davao (Davao City,Davao del Sur Province) |
| MOR 92.7 My Only Radio General Santos | DXBC-FM | 92.7 MHz | 2 kW | General Santos City,South Cotabato Province |
| MOR 95.1 My Only Radio Cotabato | DXPS-FM | 95.1 MHz | 10 kW | Cotabato City,Maguindanao del Sur Province |
Note:
 | This articlecontains an excessive amount of intricatedetail. Please helpimprove it byspinning off orrelocating relevant information and removing excessive detail that goes againstWikipedia's inclusion policy.(February 2026) (Learn how and when to remove this message) |
Before the MOR era in 2001, it has been known to use Radio Romance jingles on early Radio Romance stations. When the first Star Radio opened in 1994 in CDO, it has been spreading to other provinces in 1995. It used jingles from "Hi-Qume" ofWKQI and Cut 10 of American Mix fromWBLI fromJAM Creative Productions. In 1997, it used Cut 4 of American Mix and also some ABS-CBN Shouts with jingles, David Bang sung the theme music forABS-CBN Radio.[14] In 1999-2001, it was only some jingles from 82.5 Northwave and ABS-CBN shouts and also "For Life!". The first theme music was recorded in English byAnna Fegi in 2001.[15] In 2007, in line with MOR’s 6th anniversary, a pop-rock jingle was launched, entitled "Ang Gusto Ko, MOR" performed by Emman Abatayo ofPinoy Dream Academy. The original jingle was revived in early 2011, performed by artists likeErik Santos,Toni Gonzaga andAiza Seguerra.
On July 7, 2013, MOR rebranded as a national brand and refreshed its theme, launching a new music video onASAP 18.[16] The refreshed jingle, recorded in Filipino and English byToni Gonzaga,Vice Ganda, andDaniel Padilla, incorporated elements from DWRR-FM’s original jingle and the pre-2013 MOR jingle.[17] It was used until August 7, 2016, when a romance-themed version byBailey May andYlona Garcia[18] replaced it— mainly on the Manila station, while provincial stations used alternate jingles by Dennis Ba-ang (David Bang). By June 4, 2017, management reverted to the original 2013 jingle as the primary theme, retiring the newer version weeks later.
On July 21, 2018, ahead of its relaunch as MOR Philippines, a new network jingle debuted at the Pinoy Music Awards, blending the 2013 jingle with David Bang's regional stingers. The full version was launched on September 24, 2018, sung once again by Gonzaga, Vice Ganda, and Padilla. Two sub-versions were created, one of them omits the “For Life” tagline for use by regional stations with distinct slogans.[19] This jingle is also used by MOR Entertainment.
| Major | |||||||
|---|---|---|---|---|---|---|---|
| State-owned | |||||||
| Minor | |||||||
| Religious | |||||||
| Regional |
| ||||||
| Others |
| ||||||
| Defunct/inactive |
| ||||||
