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Louise Asher

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From Wikipedia, the free encyclopedia

Australian politician

The Honourable Louise Asher AM


Minister for Tourism and Major Events Minister forInnovation, Services and Small Business
In office 2 December 2010 – 29 November 2014
Premier	Ted Baillieu (2010–2013) Denis Napthine (2013–2014)
Preceded by	Tim Holding
Member of theVictorian Parliament forBrighton
In office 18 September 1999 – 24 November 2018
Preceded by	Alan Stockdale
Succeeded by	James Newbury

Personal details
Born	(1956-06-26)26 June 1956 (age 69) Melbourne, Australia
Party	Liberal Party
Alma mater	University of Melbourne Monash University
Profession	Teacher
Website	Parliament web page Party web page

Louise Marjorie AsherAM (born 26 June 1956) is a retired Australian politician. She was aLiberal Party member of theVictorian Legislative Assembly from 1999 to 2018, representing the electorate ofBrighton; she previously served in theVictorian Legislative Council from 1992 to 1999 as member forMonash Province. Asher was the second longest-serving Deputy Leader of the Victorian Liberal Party afterSir Arthur Rylah, and served from 1999 to 2002, and again from 2006 to 2014. She also served as a minister in theKennett,Baillieu andNapthine governments.

Early life

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Asher joined theYoung Liberal Movement in 1976 and served as state president in 1982. Asher also studied at bothMelbourne andMonash University completing a Master of Arts and a Bachelor of Education and was a secondary teacher during the 1980s before becoming an advisor toNew South Wales ministerPeter Collins.

Political career

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At the1992 state election Asher was elected to theVictorian Legislative Council as the member forMonash Province. After the1996 election she served asMinister for Small Business and Minister for Tourism. An ally ofPremier Jeff Kennett, Asher had the opportunity to transfer into theLegislative Assembly in her localdistrict of Brighton after the retirement ofAlan Stockdale. However she faced a bruising pre-selection against futureSenator Mitch Fifield but she prevailed 33 votes to 18.[1]

Louise Asher was involved in arrangements for the inaugural Melbourne Formula One race in 1996.

While Asher did enter the Legislative Assembly as the member forBrighton at the1999 election the Liberal Party unexpectedly lost government. However Asher successfully contested the deputy leadership and also served as Shadow Treasurer. However, with the Liberals trailing badly in the polls in 2002 she and party leaderDenis Napthine, who was also allied to Jeff Kennett, were replaced byRobert Doyle andPhil Honeywood as leader and deputy leader respectively. After the Liberals devastating defeat at the2002 election continued to serve on the opposition frontbench, serving as Shadow minister for Manufacturing and Exports and later as Shadow Minister for Industry andEmployment and Shadow Minister for Major Projects.

In March 2006 Honeywood announced his retirement from politics and resigned his position as Deputy Leader. In order to restore party unity and stabilise his own leadership, Doyle offered Asher the deputy leadership, which she accepted.^[1] However this move was not enough for Doyle to save his own leadership, and the following month he resigned and was replaced by Kennett supporterTed Baillieu.

Asher was Minister for Tourism and Major Events as well as Minister forInnovation, Services and Small Business since 2 December 2010 in theBaillieu andNapthine Ministries. She resigned as deputy leader following the2014 state election and was replaced byDavid Hodgett.

Asher married formerNational Party MLCRon Best on 10 February 2001.

Asher retired from Parliament at the Victorian state election in 2018.^[2] She was appointed a Member of theOrder of Australia (AM) in the2022 Queen's Birthday Honours.^[3]