Loredana Zefi (Albanian:[lɔɾɛˈdanaˈzɛfi]; born 1 September 1995), often known as simplyLoredana, is a Kosovan rapper and singer. Her debut single, "Sonnenbrille", became a commercial success in Albania and German-speaking Europe, and received two gold certifications in Austria and Germany. In September 2018, Loredana signed with German subsidiary ofSony Music and released the commercially successful single "Bonnie & Clyde" with husbandMozzik. Her debut studio album,King Lori, followed in September 2019 and reached the top three in the latter countries and Switzerland. It featured several successful singles, including "Eiskalt", "Genick", "Jetzt rufst du an", as well as the rapper's first number-one single in Germany, "Kein Plan".
Loredana released four subsequent number-one single's, "Angst", "Du bist mein", "Kein Wort" and "Nicht verdient", in 2020. Her second studio album,Medusa (2020), reached the top 20 in Austria, Germany and Switzerland. Following a brief hiatus, Loredana and Mozzik released their first collaborative album,No Rich Parents, in 2021, which featured the number-one single "Rosenkrieg". She has received several awards and nominations, including theBravo Otto Awards,MTV Europe Music Awards andSwiss Music Awards.
Loredana was born on 1 September 1995 into anAlbanian family fromFerizaj inLucerne, Switzerland.[2][3] Her family is Catholic.[4] At the age of 18, she became interested in music and wrote songs for other artists along with German producer Macloud.[5] In 2018, Loredana gained attention as aninfluencer for her shortsocial media videos featuring dancing andlip-syncing content, as well as her relationship with Kosovo-Albanian rapperMozzik.[6][7] Her debut single, "Sonnenbrille", was subsequently released in June 2018.[8] It was commercially successful in Albania and German-speaking Europe, and was certified gold in Austria and Germany.[9] "Bonnie & Clyde" in collaboration with Mozzik was released as her second single in September 2018.[10] The Albanian and German-languagehip hop andR&B track was as commercially successful as its predecessor "Sonnenbrille".[9] In the same year, she released her third single "Milliondollar$mile", which achieved moderate success.[11]
In 2019, Loredana collaborated a second time with her partner Mozzik on "Romeo & Juliet" peaking at number two in Germany.[12] The two follow-up singles "Labyrinth" and "Jetzt rufst du an", all entered the charts in Austria and Germany.[13][14] The same year, Loredana released her seventh single "Eiskalt" featuring Mozzik, which was certified gold in Germany and Austria.[15] The single was the third time that the artists collaborated on a recording. A month later, she released her debut studio album,King Lori, featuring the commercially successful singles "Genick", "Mit dir" and thenumber-one single "Kein Plan".[16][17] In November 2019, she emerged as the winner of theBest Swiss Act at the2019 MTV Europe Music Awards.[18] In 2019, Loredana was the second mostGoogled personality inSwitzerland.[19][20]
In January 2020, the number one single "Kein Wort" was released in collaboration with German rapperJuju.[21][22] In March 2020, she embarked on the King Lori Tour, which was later cancelled due to theCOVID-19 pandemic.[23][24] The same month, she released her next number one singles "Angst" featuring English producer Rymez, and "Du bist mein" with German rapperZuna.[25][26]
Loredana Zefi began a relationship with Mozzik and they married in 2018. She gave birth to the couple's daughter on 18 December 2018.[27][28][29] The couple separated in October 2019.[30] They were back together again in March 2021, working on a new music project.[31]
In May 2019, Loredana was investigated by authorities in Lucerne, Switzerland on suspicion of fraud. She was accused of deceiving a married couple from Valais and obtaining several hundred thousand Swiss francs under false pretenses. The alleged scheme began in 2016 and involved the couple transferring large sums of money after being told various fabricated stories.[33][34] Loredana was accused of impersonating a lawyer to solicit further payments,[35][36] and her brothers were also alleged to have been involved in the scheme.[37]
After her release, Loredana held a press conference in Pristina, during which she denied wrongdoing. She maintains the money was handed over voluntarily back in 2016 and that she was not personally involved in the alleged scheme. She also claimed there was no fraud or threats used against the couple.[38]
In October 2020 the criminal proceedings against Loredana were dropped. According to the Lucerne public prosecutor, she admitted the allegations, apologized to the victim, and repaid around 430,000 Swiss francs.[39][40] The victims' lawyer, Fernando Willisch, confirmed that Loredana took responsibility for her wrongdoing, covered the damages, and apologized.[41]
In November 2025, Loredana and Adeyemi were fined 60 daily payments of €7500 for illegal possession of weapons, after theFederal Police foundbrass knuckles and ataser in their possession.[42]
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