The 1st series ofbenefit concerts were held on 7 July 2007. The concerts brought together more than 150 musical acts in eleven locations around the world and were broadcast to a mass global audience through television, radio, and live internet streams.[2]
Live Earth would have been broadcast bySTAR TV (Asia), which works in conjunction with theSTAR Plus channel (United Kingdom, Middle East) and the Star World Channel.MSN was "the exclusive global broadband partner for Live Earth India."[8]
The concert was cancelled shortly after the2008 Mumbai attacks on 26 November 2008. Wall, Gore, and Pachauri stated in a joint press release that, "due to circumstances far beyond our control, we are saddened to announce thatLive Earth India has been cancelled. We will continue to work for solutions to theclimate crisis for the good of the people of India and around the world. But for now, our thoughts and our prayers are with the victims of this terrible attack, with the bereaved, with the people of Mumbai and with everyone in India."[9][10] Some argued against the cancellation stating that "music could have helped fear-hardened Mumbai to ride the storm."[11]Jethro Tull andAnoushka Shankar, who also cancelled their 29 November Mumbai concert[12] after the2008 Mumbai attacks, reorganized the performance asA Billion Hands Concert, abenefit performance for victims of the attacks, and held it in Mumbai on 5 December 2008.[13]
TheDow Live Earth Run for Water took place 18 April 2010 and consisted of a series of 6 km run/walks (the average distance many women and children walk every day to secure water) taking place over the course of 24 hours in countries around the world, featuring concerts and water education activities aimed at igniting a tipping point to help solve thewater crisis.Jessica Biel,Alexandra Cousteau,Pete Wentz,Angélique Kidjo and Jenny Fletcher were due to lend their names and their time in support.[14]
Before and after the event, there was concern over the sponsorship of the Run For Water byDow Chemical. Their sponsorship of this event has been described as "the ultimate ingreenwashing", given Dow's ownership ofUnion Carbide, their refusal to clean up theBhopal site, plus their direct responsibility for groundwater poisoning incidents inMorrisonville, Louisiana[15] and theTittabawassee River in Michigan.[16] Their much-publicised water filtration plants in India have failed because the local population cannot afford to replace the expensive high-tech filters.[17][18] Furthermore, most of the Dow sponsorship for the event was spent on for-profits doing marketing, public relations, and event management (e.g., Ignition, Golin Harris, Active.com)[19] rather than the non-profits identified as "beneficiaries."
Demonstrations against the run had been planned by the International Campaign for Justice in Bhopal.[22]
The Dow sponsorship of the Run For Water was protested by organizations representing the victims of the Bhopal tragedy, supported byAmnesty International.[23] Planned events were also cancelled inMilan.[22]
InNew Delhi, the event[24] was protested by a group of activists[25] who disguised their involvement by creating a fictitious front organization, the Hindustan Sea Turtle Alliance, to register their event with Live Earth.[26]
Concert organizers solicited full proposals from a broad network ofNGO partners including Global Water Challenge, A Child's Right,[27] Akvo,[28] Fondo Para La Paz,[29] Indonesia Water Partnership,Lien Aid,Pump Aid, Wildlands Conservation Trust,[30] and many others.[19] However, very little money was raised (approximately $50,000). Most of the Dow sponsorship was spent on for-profits doing marketing, public relations, and event management (e.g., Ignition, Golin Harris, Active.com). The remaining proceeds from the Dow Live Earth Run for Water were disseminated primarily to theGlobal Water Challenge.