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Live Earth

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Live Earth
The Live Earth logo representing the "S.O.S." message.
GenrePop /Rock
Dates7 July 2007
Location(s)Sydney,Johannesburg,New Jersey,Rio de Janeiro,Antarctica,Tokyo,Kyoto,Shanghai,London,Hamburg,Washington, D.C., andRome
Years active2007
FoundersAl Gore,Kevin Wall
Websiteliveearth.org

Live Earth was an event developed to increaseenvironmental awareness through entertainment.

Background

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Founded by producerKevin Wall, in partnership with former U.S. Vice PresidentAl Gore.[1]

Live Earth 2007

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Main article:Live Earth (2007 concert)

The 1st series ofbenefit concerts were held on 7 July 2007. The concerts brought together more than 150 musical acts in eleven locations around the world and were broadcast to a mass global audience through television, radio, and live internet streams.[2]

Live Earth India 2008

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The secondLive Earth concert was scheduled for 7 December 2008 at theAndheri Sports Complex onVeera Desai Road inAndheri West,Mumbai, India and was managed byKevin Wall who, after a request from former U. S. Vice PresidentAl Gore, planned to have the entire event take place in India.[3][4] In September 2008,Reuters stated that, "the December event will see U.S. rockerJon Bon Jovi and Bollywood's biggest superstar,Amitabh Bachchan share the stage, and is described by organisers as one of the biggest events held in India."[3]Shekhar Kapur, Nobel laureateRajendra Pachauri,Abhishek Bachchan, andAishwarya Rai also planned to star in the event.[4] Additional acts includedShankar–Ehsaan–Loy,[5]Hrithik Roshan,Preity Zinta,[6]Roger Waters ofPink Floyd,will.i.am,Hard Kaur, andAnoushka Shankar.[6]Palash Sen stated that his band,Euphoria, was scheduled to launch a song written for the concert on the topic ofglobal warming.[7]

Live Earth would have been broadcast bySTAR TV (Asia), which works in conjunction with theSTAR Plus channel (United Kingdom, Middle East) and the Star World Channel.MSN was "the exclusive global broadband partner for Live Earth India."[8]

The concert was cancelled shortly after the2008 Mumbai attacks on 26 November 2008. Wall, Gore, and Pachauri stated in a joint press release that, "due to circumstances far beyond our control, we are saddened to announce thatLive Earth India has been cancelled. We will continue to work for solutions to theclimate crisis for the good of the people of India and around the world. But for now, our thoughts and our prayers are with the victims of this terrible attack, with the bereaved, with the people of Mumbai and with everyone in India."[9][10] Some argued against the cancellation stating that "music could have helped fear-hardened Mumbai to ride the storm."[11]Jethro Tull andAnoushka Shankar, who also cancelled their 29 November Mumbai concert[12] after the2008 Mumbai attacks, reorganized the performance asA Billion Hands Concert, abenefit performance for victims of the attacks, and held it in Mumbai on 5 December 2008.[13]

Dow Live Earth Run for Water

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TheDow Live Earth Run for Water took place 18 April 2010 and consisted of a series of 6 km run/walks (the average distance many women and children walk every day to secure water) taking place over the course of 24 hours in countries around the world, featuring concerts and water education activities aimed at igniting a tipping point to help solve thewater crisis.Jessica Biel,Alexandra Cousteau,Pete Wentz,Angélique Kidjo and Jenny Fletcher were due to lend their names and their time in support.[14]

Controversy

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Before and after the event, there was concern over the sponsorship of the Run For Water byDow Chemical. Their sponsorship of this event has been described as "the ultimate ingreenwashing", given Dow's ownership ofUnion Carbide, their refusal to clean up theBhopal site, plus their direct responsibility for groundwater poisoning incidents inMorrisonville, Louisiana[15] and theTittabawassee River in Michigan.[16] Their much-publicised water filtration plants in India have failed because the local population cannot afford to replace the expensive high-tech filters.[17][18] Furthermore, most of the Dow sponsorship for the event was spent on for-profits doing marketing, public relations, and event management (e.g., Ignition, Golin Harris, Active.com)[19] rather than the non-profits identified as "beneficiaries."

Host cities

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The Dow Live Earth Run for Water was hosted by about 200 cities around the world, including:Amsterdam,Atlanta,Brussels,Buenos Aires,Cairo,Cape Town,Chicago,Chongqing,Copenhagen,Hong Kong,Istanbul,Jakarta,Jerusalem,Jimbaran,Karachi,Lima,Lisbon, Los Angeles,Manila,Melbourne,Mexico City,Minneapolis,Monterrey,Montreal,New York City,Rio de Janeiro,São Paulo,San Diego,Santiago,Santo Domingo,Seattle,Singapore City,Sydney,Toronto,Vancouver and Washington, D.C.[20]

Live performances

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Many of the cities featured live entertainment following the 6K run/walk. Artists includeMelissa Etheridge in Los Angeles withThe Roots; special guestJohn Legend inBrooklyn'sProspect Park;Rob Thomas in Atlanta;Collective Soul with special guestSam Moore in Chicago;Kany García in Mexico City;Kevin Johansen and The Nada in Buenos Aires; andSlank in Bali.[21]

Cancellations and protests

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Demonstrations against the run had been planned by the International Campaign for Justice in Bhopal.[22]

The Dow sponsorship of the Run For Water was protested by organizations representing the victims of the Bhopal tragedy, supported byAmnesty International.[23] Planned events were also cancelled inMilan.[22]

InNew Delhi, the event[24] was protested by a group of activists[25] who disguised their involvement by creating a fictitious front organization, the Hindustan Sea Turtle Alliance, to register their event with Live Earth.[26]

Beneficiaries

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Concert organizers solicited full proposals from a broad network ofNGO partners including Global Water Challenge, A Child's Right,[27] Akvo,[28] Fondo Para La Paz,[29] Indonesia Water Partnership,Lien Aid,Pump Aid, Wildlands Conservation Trust,[30] and many others.[19] However, very little money was raised (approximately $50,000). Most of the Dow sponsorship was spent on for-profits doing marketing, public relations, and event management (e.g., Ignition, Golin Harris, Active.com). The remaining proceeds from the Dow Live Earth Run for Water were disseminated primarily to theGlobal Water Challenge.

See also

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References

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  1. ^About Live EarthArchived 20 February 2010 at theWayback Machine accessed 10 February 2010
  2. ^07.07.07Archived 16 February 2010 at theWayback Machine accessed 10 February 2010
  3. ^abJamkhandikar, Shilpa (20 September 2008)."Live Earth show to help light homes with solar energy".Associated Press. Archived fromthe original on 8 December 2008. Retrieved21 September 2008.
  4. ^ab"Next Live Earth concert in Mumbai".Times of India. 20 September 2008. Retrieved21 September 2008.
  5. ^"Bachchans, Hrithik, Preity & 'Rock On' team at Live Earth India concert".Bollywood Hungama. Retrieved21 November 2008.
  6. ^ab"Bollywood royalty lines up for Live Earth India concert], Agence France-Presse]".Google News. Archived fromthe original on 24 January 2013. Retrieved22 September 2018.
  7. ^Abhilasha Ojha (10 December 2008)."Who wants to carol in a slowdown".business-standard.com.
  8. ^Bhushan, Nyay (19 September 2008)."Live Earth will have an encore in India".The Hollywood Reporter. Archived fromthe original on 21 September 2008. Retrieved21 September 2008.
  9. ^"MarketWatch.com".
  10. ^"NDTVMovies.com : Bollywood News, Reviews, Celebrity News, Hollywood news, Entertainment News, Videos & Photos".ndtv.com. Archived fromthe original on 6 December 2008. Retrieved5 December 2008.
  11. ^"The Hindu News Update Service". Archived fromthe original on 3 December 2008. Retrieved5 December 2008.
  12. ^Balakrishnan, Ravi."The flute of his labours".The Economic Times.
  13. ^"'A Billion Hands' Concert".abillionhands.com. Archived fromthe original on 12 March 2011.
  14. ^"Dow Launches The Dow Live Earth Run For Water - The Largest Global Water Initiative In History To Help Solve The World Water Crisis".wateronline.com.
  15. ^Stevens, Rosemary; Rosenberg, Charles E.; Burns, Lawton R. (2006).History and Health Policy in the United States. Rutgers University Press.ISBN 9780813538389.
  16. ^Dow + "Live Earth" = the Ultimate in Greenwashing? (14 November 2009)Archived 10 April 2010 at theWayback Machine accessed 11 February 2010
  17. ^Bhopal: Generations of Poison (2 Dec 2009)Archived 17 June 2017 at theWayback Machine accessed 11 February 2010
  18. ^"Petition against Dow Live Earth". Archived fromthe original on 24 April 2010. Retrieved20 April 2010.
  19. ^ab"PARTNERS | Live Earth". Archived fromthe original on 5 May 2010. Retrieved20 October 2009.
  20. ^Live Earth - RunArchived 17 April 2010 at theWayback Machine, accessed 15 April 2010
  21. ^Live Earth - PhotosArchived 30 April 2010 at theWayback Machine, accessed 15 April 2010
  22. ^abHackney gazette news story (accessed 20 April 2010)
  23. ^Amnesty International website: News:Dow cannot run from the legacy of Bhopal by sponsoring 'Run For Water' events 16 April 2010Archived 17 September 2010 at theWayback Machine (accessed 20 April 2010)
  24. ^Hindustan Sea Turtle Alliance-Aqua Justice RunArchived 15 May 2010 at theWayback Machine (accessed 3 May 2010)
  25. ^Washasia (news on water supply, sanitation and hygiene in Asia):India: protests against Dow Chemical sponsorship of Live Earth 20 April 2010Archived 30 April 2010 at theWayback Machine (accessed 20 April 2010)
  26. ^Hindustan Sea Turtle Alliance website: eventsArchived 29 August 2010 at theWayback Machine (accessed 20 April 2010)
  27. ^"Splash - The NGO formerly known as A Child's Right".splash.org/. Archived fromthe original on 20 September 2012. Retrieved4 December 2009.
  28. ^Loic Sans."Akvo.org".
  29. ^"Fondo para la Paz - Quarterly Report".www.fondopaz.org. Archived fromthe original on 26 July 2011.
  30. ^"Wildlands - Home".www.wildlands.co.za. Archived fromthe original on 9 August 2008. Retrieved2 February 2022.

External links

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