Lilly Broadcasting, LLC

Company type	privatelimited liability company
Industry	TV broadcasting
Founded	September 1999; 26 years ago (1999-09)
Headquarters	Erie, Pennsylvania , United States
Subsidiaries	SJL Broadcasting
Website	lillybroadcasting.com

Lilly Broadcasting, LLC is a privately owned American broadcasting company owned and operated by the Lilly Brothers.

The company was founded in September 1999 with the purchase of WENY-TV (ABC) andWENY-FM &AM radio. In 2002, Kevin Lilly purchased WSEE-TV (CBS) in Erie, Pennsylvania and have since added the CBS and The CW affiliates in Puerto Rico, Virgin Islands and ABC in the Virgin Islands.

Brian and Kevin Lilly are the sons of George Lilly, whoseSJL Broadcast Management (also previously known as theMontecito Broadcast Group) was founded in 1984 and based in Montecito, California. SJL owns WICU-TV in Erie and the two Companies purchased three TV stations from Gateway Communications in 2000, and four stations fromEmmis Communications in 2005.

Lilly Broadcasting most recently with Sankaty Advisors purchasedKITV (ABC) in Hawaii. Lilly sold the station to Byron Allen'sAllen Media Broadcasting in 2021.

WJRT-TV was sold to SJL Broadcast Management in 1989.^[1] In 1991, a SJL affiliated partnership,^[2] Media Communications Partners Limited Partnership, purchasedWTVG.^[3]

SJL announced the sale of WJRT-TV and WTVG toCapital Cities/ABC for $155 million in October 1994^[α][5] after CBS signed a long-term deal withMeredith Corporation, owner of Flint'sNBC affiliate,WNEM-TV.^[6] NBC was rumored to be courting WJRT-TV as a possible replacement for WNEM,^[7] prompting Capital Cities/ABC to buy the stations outright.^[8] The deal resulted in WTVG converting from an NBC affiliate to ABC.^[5]

In 2000, it purchased the Gateway Communications stations for $96 million.^[β][9] In 2002, SJL sold offWOWK-TV toWest Virginia Media Holdings for $40.5 million.^[γ][10] In April 2006, SJL sold offWBNG-TV toGranite Broadcasting for $45 million,^[δ][11] this was followed on July 26, 2006 by sellingWTAJ-TV and the licensee assets ofWLYH-TV toNexstar Broadcasting Group for $56 million,^[ε] completely undoing the Gateway/SJL deal.^[12]

On July 24, 2007, Montecito announced the sale of all of its remaining stations except WICU (KHON-TV,KOIN,KSNW andKSNT) toNew Vision Television, ending the partnership between SJL and The Blackstone Group.^[13] TheFederal Communications Commission (FCC) granted approval of this sale in late-October of that year, and ownership was officially transferred on November 1.

On March 1, 2009, the last station formally owned by SJL,WICU, transferred its copyrights to Lilly Broadcasting when it merged its news operations with crosstown sister stationWSEE-TV. Though SJL still technically exists (and still ostensibly owns WICU), its visible operations have now been subsumed by Lilly Broadcasting.

On November 3, 2010,Broadcasting & Cable magazine announced that SJL Broadcasting made an agreement withDisney to buy back WJRT-TV and WTVG, the two smallest stations inABC's O&O portfolio.^[14] The sale was completed on April 1, 2011 with both stations general manager exiting their positions at change of ownership.^[15] Lilly announced on July 24, 2014, that it would sell both WJRT and WTVG toGray Television in a $128 million transaction.^[ζ][16] In 2016, Gray announced that it would operate its bureau in Washington, DC, in cooperation with Lilly.^[17]

On May 13, 2015,Hearst Television announced that it would sellKITV inHonolulu, Hawaii, and its satellites (KHVO inHilo and KMAU inWailuku) to SJL; the deal marks the return of the company to Hawaii, following its prior ownership of KHON-TV.^[18] The sale was approved by the Federal Communications Commission on July 10, 2015^[19] and completed on September 1, 2015.^[20]

Lilly Broadcasting re-entered radio in 2019 by purchasing the three-station cluster inWarren, Pennsylvania, that had previously been owned by Frank Iorio's Radio Partners; Iorio sold off his only other broadcast asset,Pittsburgh'sWJAS, to another buyer in 2020.^[21] Lilly had previously owned and operated radio stations in Elmira before selling those off a few years after acquiring that cluster.^[22]

In April 2025, Lilly acquiredWVXF,WVGN-LD inU.S. Virgin Islands andWSJP-LD inPuerto Rico from Caribbean Broadcasting.^[23]

• Stations are arranged in alphabetical order by state andcity of license.

• One Caribbean Television
• CBS Puerto Rico
• CW IN TV

• Lilly Broadcasting Corporate Website

• Lilly Broadcasting
• Television broadcasting companies of the United States
• Radio broadcasting companies of the United States
• Mass media companies established in 1984
• 1984 establishments in Pennsylvania
• Companies based in Erie, Pennsylvania

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