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Legoland Discovery Centre

From Wikipedia, the free encyclopedia
Indoor family entertainment center chain
Legoland Discovery Centre
LEGOLAND Discovery Centre
atTrafford Centre
Number of locations
29 (by 2023)
OwnerMerlin Entertainments
The Lego Group
Websitelegolanddiscoverycenter.com

Legoland Discovery Centre[a] is an indoorfamily attraction chain operated by British leisure groupMerlin Entertainments. Featuring models and attractions inspired by theLego building toys, the Discovery Centres are smaller and indoor versions of theLegolandtheme parks located around the world.

In September 2025, The Lego Group announced that they would take full control of the chain from Merlin, who will continue to operate the Legoland amusement parks under license. The deal will close at the end of 2025.[1]

Attractions

[edit]

A typical Legoland Discovery Centre occupies approximately 30,000–35,000 square feet (2,790–3,250 m2) of floor area.[2][3]

Discovery Centres include models of local landmarks rendered in Lego bricks. Visitors can also learn how the Lego bricks are manufactured or partake in building classes taught by a Master Model Builder. Certain locations may also include4-D movie theatres offering multiple showings throughout the day.

A number of children's attractions, such as small rides, play fortresses, and movie theaters are also available. The centres can host birthday parties as well as scholastic and group functions and also include restaurants and gift shops selling Lego merchandise.

Reception

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The target audience for the Legoland Discovery Centre is families with young children, normally ages 3 through 12,[4] though a typical location's average guest is about seven years of age.[2] Discovery Centres are located near other family-friendly attractions and dining establishments.[2] In a given year, a single facility can host approximately 400,000 to 600,000 visitors.[2] Adults are not permitted to enter a Legoland Discovery Centre unless accompanied by a child, except at designated adult-only evening events.[5]

Locations

[edit]

‡ Date of reopening as "LEGO Discovery Centre" or "Center"

Asia

[edit]
NameImageStatusOpenedVenueCityState or
region etc		CountryMaster Model Builder
BeijingOpenChaoyang DistrictBeijingChina
Hong KongOpenK11 MuseaHong Kong
OsakaOpenTempozan Market PlaceOsakaKansaiJapanKanna Uno
ShanghaiOpenJoy City ChangfengShanghaiEast ChinaChinaShenghao Xu
ShenyangOpenK11 CenterShenyangLiaoningChina
TokyoOpenDecks MallTokyo (Odaiba)KantōJapanKeisuke Sato

Europe

[edit]
NameImageStatusOpenedVenueCityState or
region etc		CountryMaster Model Builder
Berlin[b]Open2007The Center Potsdamer PlatzBerlinBerlinGermany
BirminghamOpenUtilita Arena BirminghamBirminghamWest MidlandsUnited KingdomMichelle Thompson
Brussels[c]OpenJune 2022[6][7][8][9]Docks BruxselBrusselsBelgiumSieber Bulteel
DuisburgClosed2008−2013[10]Duisburg Inner HarbourDuisburgNorth Rhine-WestphaliaGermany
HamburgOpenJune 13, 2025[11][12]Hamburg Hafen CityHamburgHamburgGermany
IstanbulClosed2015-2025Forum IstanbulIstanbul (Bayrampaşa)MarmaraTurkeyDeniz Can Doğan
ManchesterOpenTrafford PalazzoGreater ManchesterNorth West EnglandUnited Kingdom
Oberhausen[d]Open2013Westfield CentroOberhausenNorth Rhine-WestphaliaGermany
ScheveningenOpenScheveningen BoulevardScheveningenSouth HollandNetherlands

North America

[edit]
NameImageStatusOpenedVenueCityState or
region etc		CountryMaster Model Builder
ArizonaOpenApril 22, 2016[13]Arizona MillsTempeArizonaUnited StatesAlecsander Posta
Atlanta[e]Open2010
(‡ March 31, 2023)		Phipps PlazaAtlanta (Buckhead)GeorgiaUnited StatesElizabeth Baker
Bay AreaOpen[f]Great Mall of the Bay AreaMilpitasCaliforniaUnited StatesSam Suksiri
Boston[g]OpenMay 23, 2014[14]
(‡ May 25, 2023[15])		Assembly SquareSomervilleMassachusettsUnited States
ChicagoOpenThe Streets of WoodfieldSchaumburgIllinoisUnited StatesGreg Nuse
ColumbusOpenEaston Town CenterColumbusOhioUnited States
Dallas/Fort WorthOpenGrapevine MillsGrapevineTexasUnited States
Kansas CityOpenApril 2012[16]Crown CenterKansas CityMissouriUnited StatesBrandon Malcom
MichiganOpen2016Great Lakes Crossing OutletsAuburn HillsMichiganUnited StatesClint Parry
New JerseyOpenMay 29, 2021American Dream MeadowlandsEast RutherfordNew JerseyUnited States
PhiladelphiaOpenApril 2017Plymouth Meeting MallPlymouth MeetingPennsylvaniaUnited States
San AntonioOpenShops at RivercenterSan AntonioTexasUnited States
TorontoOpenVaughan MillsVaughanOntarioCanadaNoel Straatsma
Washington, DC[h]OpenAugust 10, 2023Springfield Town CenterSpringfieldVirginiaUnited StatesAndrew Litterst
WestchesterOpenMarch 26, 2013Westchester's Ridge HillYonkersNew YorkUnited StatesMatthew Graham

Australia

[edit]
NameImageStatusOpenedVenueCityState or
region etc		CountryMaster Model Builder
HothamClosedJuly to October 2018[17]Hotham Alpine ResortMount HothamVictoriaAustralia
MelbourneOpenChadstone Shopping CentreMelbourneVictoriaAustraliaMiller Keys

Future locations

[edit]

Notes

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  1. ^Some locations are branded asLego Discovery Centre. "Legoland" and "Lego" are stylised inall caps at all locations. Those locations in the United States are rendered inAmerican spelling,Legoland Discovery Center orLego Discovery Center.
  2. ^First Legoland Discovery Centre to open (2007).
  3. ^Branded as "LEGO Discovery Centre"
  4. ^Relocated from Duisburg.
  5. ^Branded as "LEGO Discovery Center"
  6. ^Scheduled opening in 2020, delayed byCOVID-19 pandemic.
  7. ^Branded as "LEGO Discovery Center"
  8. ^Branded as "LEGO Discovery Center"

References

[edit]
  1. ^https://www.lego.com/en-us/aboutus/news/2025/september/the-lego-group-to-acquire-lego-discovery-centres-and-legoland-discovery-centres-from-merlin-entertainments?locale=en-us
  2. ^abcdRachel Tobin Ramos (2009-10-23)."LEGOLAND scouting Atlanta sites. Is a wax museum next?".Atlanta Journal-Constitution. Archived fromthe original on 2021-12-03. Retrieved2009-10-24.
  3. ^Andrew Herrmann (2008-06-15)."A little local LEGOLAND headed our way".Chicago Sun-Times. Archived fromthe original on 2010-03-03. Retrieved2009-10-24.
  4. ^Paul R. Taylor (2009-07-01)."LEGOLAND to open at Trafford Centre".Manchester Evening News. Retrieved2009-10-24.
  5. ^https://www.legolanddiscoverycentre.com/birmingham/plan-your-visit/information/faqs-help-centre/
  6. ^"Découvrir".LEGO Discovery Centre Brussels (in French). Retrieved30 August 2022.
  7. ^"Lego Discovery Centre opent deze zomer in Brussel".Metro. 8 February 2022. Retrieved10 February 2022.
  8. ^Mossati, Yassine (2022-06-22)."Lego Discovery ouvrira ses portes ce vendredi au Docks".BX1 (in French). Retrieved2022-08-30.
  9. ^"En quoi consiste le Lego Discovery Centre qui ouvrira cet été à Bruxelles ?".Metrotime (in French). 2022-05-21. Retrieved2022-08-30.
  10. ^Michel, Mike (May 17, 2013)."Neues Kindermuseum im Innenhafen" [New children's museum in the inner harbour].RP Online. Retrieved23 May 2020.
  11. ^"LEGO® Discovery Centre Hamburg".www.legodiscoverycentre.com. Retrieved2025-06-29.
  12. ^"Neueröffnung in Hamburg: Das können Kinder im Lego-Paradies im Westfield erleben".t-online - Hamburg (in German). 2025-06-11. Retrieved2025-06-29.
  13. ^N. D'Angelo, Alexa (April 14, 2016)."Sneak peek: Legoland center opens April 22 in Tempe".azcentral.com. RetrievedDecember 9, 2023.
  14. ^"LEGO Discovery Center".www.facebook.com. Retrieved2023-10-28.
  15. ^"After delay, opening day set for renovated LEGO Discovery Center".WCVB. 2023-05-16. Retrieved2023-10-28.
  16. ^"LEGOLAND® Discovery Center Kansas City and Habitat for Humanity Build a Better Tomorrow, One Brick at a Time".Business Wire. August 12, 2014. RetrievedDecember 9, 2023.
  17. ^"Legoland comes to Hotham for school holidays - SnowsBest". Archived fromthe original on 2018-12-16. Retrieved2018-12-16.
  18. ^"LEGOLAND Discovery Centre Hamburg: Opening at the HafenCity confirmed!" (in German). Retrieved2021-11-29.
  19. ^"Merlin Entertainments Announces Germany's First Next Generation LEGO Discovery Center to Open in Spring 2024".Merlin Entertainments. August 31, 2023. RetrievedDecember 28, 2023.
  20. ^"Five things to watch for as Miami-Dade prepares for American Dream mega-mall vote".Miamiherald.com. Retrieved2018-10-14.
  21. ^"Future unclear for planned $4 billion mega-mall in Florida".MSN. September 20, 2021.
  22. ^Staff, INSTORE (2022-10-17)."American Dream Miami to Move Forward with Original Design".INSTOREMAG.COM. Retrieved2023-12-28.

External links

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Wikimedia Commons has media related toLegoland Discovery Centre.
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Legoland Malaysia
Legoland Windsor
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