 | |
| Subject | Filmmaking |
|---|---|
| Licensed from | The Lego Group Steven Spielberg Universal Pictures Sony Pictures |
| Availability | 2000–2003 |
| Total sets | 55[1] |
Lego Studios was a product line released byLego in 2000 that allowed people to create their own movies. The main set came with a camera and software. Such videos are now known asbrickfilms.
The theme began with the MovieMaker set in October 2000. The set, featuringSteven Spielberg, came with a Lego-compatible camera After making $10 million in sales that year, it was released internationally, with more sets releasing the following year.[2][3] Sets forJurassic Park III andSpider-Man were released in 2001 and 2002, respectively.[4][5]
The 2013 bookBrick by Brick: How Lego Rewrote the Rules of Innovation reports that although the theme did well in the United States, the international release was deemed a flop and sets were often discounted by retailers due to poor sales.[2]
During the 2000 TOTY Awards hosted by theToy Association, the Steven Spielberg MovieMaker Set was awarded both Toy of the Year and Innovative Toy of the Year.[6]
