Hunt circa 1975 | |
| Personal information | |
|---|---|
| Born | (1932-08-02)August 2, 1932 El Dorado, Arkansas, U.S. |
| Died | December 13, 2006(2006-12-13) (aged 74) Dallas, Texas, U.S. |
| Career information | |
| High school | The Hill (Pottstown, Pennsylvania) |
| College | SMU |
| Career history | |
| |
| Awards and highlights | |
| |
Lamar Hunt Sr. (August 2, 1932 – December 13, 2006) was an American businessman most notable for his promotion offootball,soccer, andtennis in the United States. With his brothers, he also attempted tocorner the silver market.
He was the principal founder of theAmerican Football League (AFL) andMajor League Soccer (MLS), as well as MLS's predecessor, theNorth American Soccer League (NASL), and co-founder ofWorld Championship Tennis. He was also the founder and owner of theKansas City Chiefs of theNational Football League (NFL), theKansas City Wizards of MLS, and at the time of his death owned two other MLS teams,Columbus Crew andFC Dallas. InKansas City, Hunt also helped establish theWorlds of Fun andOceans of Fun theme parks.
The oldest ongoing national soccer tournament in the United States, theU.S. Open Cup (founded 1914), now bears his name in honor of his pioneering role in that sport stateside. He was inducted into thePro Football Hall of Fame in 1972; into theNational Soccer Hall of Fame in 1982; and into theInternational Tennis Hall of Fame in 1993 for his contribution to the birth of professionalOpen Era tennis.
The National Soccer Hall of Fame bestowed upon Hunt their Medal of Honor in 1999, an award given to only three recipients in history thus far. He was married for 42 years to his second wifeNorma, and had four children, Sharron,Lamar Jr., Daniel, andClark Hunt.
Hunt was born inEl Dorado, Arkansas, US, on August 2, 1932.[1] He was the son of oiltycoonH. L. Hunt[2] and younger brother of tycoonsNelson Bunker Hunt and William Herbert Hunt. Lamar was raised inDallas, Texas. He attendedCulver Military Academy and graduated fromThe Hill School inPennsylvania in 1951 andSouthern Methodist University in Dallas in 1956, with a B.S. degree ingeology. Hunt was acollege football player who rode the bench but was still an avid sports enthusiast during his time in college and throughout his entire childhood. While attending SMU in 1952, Hunt joined theKappa Sigma fraternity. In 1972, he was selected as Kappa Sigma's Man of the Year.[3]
On the strength of his great inherited oil wealth, Hunt applied for aNational Football League expansion franchise but was turned down. In 1959,professional American football was a distant second toMajor League Baseball in popularity, and the thinking among NFL executives was that the league must be careful not to "oversaturate" the market by expanding too quickly.[4] Hunt also attempted to purchase the NFL'sChicago Cardinals (now based inArizona) franchise in 1959 with the intention to move them to Dallas, but was again turned down (the team moved to St. Louis, Missouri in 1960).[5]
In response, Hunt approached several other businessmen who had also unsuccessfully sought NFL franchises, including fellowTexan and oilmanBud Adams ofHouston, about forming a new football league, and theAmerican Football League was established in August 1959.[6] The group of the eight founders of the AFL teams was referred to as the "Foolish Club".[7] Hunt's goal was to bring professional football to Texas and to acquire an NFL team for the Hunt family. Hunt became an owner of theDallas Texans and hired future hall-of-FamerHank Stram as the team's first head coach. The team, along with the AFL, began play in1960.

As a response to the newly formed league and the presence of an AFL franchise in Dallas, the NFL quickly placed a new franchise of their own in Dallas, theDallas Cowboys, who also began play in1960. As a result, the Dallas Texans, despite being one of the more successful AFL teams in the league's early days, had little luck at the gate, as they had to compete with the Cowboys for fans.
By the end of the 1962 season, Hunt concluded that Dallas was not big enough to support two teams, and began to consider moving the team.Kansas City became one of the contenders, as Hunt wanted a city to which he could easily commute from Dallas.[8] To convince Hunt to move the team to Kansas City, mayorH. Roe Bartle promised Hunt home attendance of 25,000 people per game: Hunt finally agreed to move the team to Kansas City, and in 1963 the Dallas Texans were rebranded theKansas City Chiefs.
While the Chiefs' first two seasons had attendance not matching the levels Mayor Bartle had promised, in 1966 average home attendance at Chiefs games increased and reached 37,000. By 1969, Chiefs' average home attendance had reached 51,000. In 1966, the Chiefs won their first AFL Championship (after having previously won it as the Dallas Texans) and reached the first-everSuper Bowl, which the Chiefs lost to theGreen Bay Packers. The Chiefs remained successful through the 1960s, and in 1970 the Chiefs won the AFL Championship andSuper Bowl IV (the last Super Bowl played when the AFL was a separate league, prior to it being absorbed into the NFL as theAmerican Football Conference) over the heavily favoredMinnesota Vikings.
Hunt insisted that he be listed in team media guides as thefounder of the Chiefs rather than theowner, and publicly listed his telephone number in the phone book for the rest of his life.[9] From 1960 to 2005, the Chiefs reached the postseason fourteen times with Hunt as founder, with nine coming after 1971. The Chiefs reached theAFC Championship Game to compete for the trophy named in 1984 after Hunt on one occasion during his lifetime, losing in 1993.
In 1966, the NFL and AFL agreed to merge, with a championship game between the two leagues to be played after that season. In a July 25, 1966, letter to NFL commissionerPete Rozelle, Hunt wrote, "I have kiddingly called it the 'Super Bowl,' which obviously can be improved upon." Hunt would later say the name was likely in his head because his children had been playing with aSuper Ball toy. Although the leagues' owners decided on the name "AFL-NFL Championship Game", the media immediately picked up on Hunt's "Super Bowl" name, which would become official beginning with thethird annual game in 1969, which was won by the AFL'sNew York Jets over the NFL'sBaltimore Colts.[10]
In 1967 Hunt helped promote professional soccer in the United States. Hunt's interest in soccer began in 1962 when he accompanied his future wife, Norma, to aShamrock Rovers game inDublin, Ireland.[11] In 1966, he viewed theFIFA World Cup in England, and then attended nine of the next 11 World Cup tournaments.
In 1967, Hunt founded theDallas Tornado as members of theUnited Soccer Association. In 1968 the league merged with theNational Professional Soccer League to form theNorth American Soccer League. Hunt was an active advocate for the sport and the league and theDallas Tornado won the NASL championship in 1971 and were runners-up in 1973.
The NFL owners were not happy with Hunt's ownership in and promotion of pro soccer.[citation needed] The NFL attempted to force legal requirements that would disallow team ownership in more than one sport for owners of NFL franchises. This strategy backfired on the NFL, and the NASL won an anti-trust case against the NFL. A primary benefactor of this outcome was Lamar Hunt.[11]
In 1981, after 15 seasons and losses in the millions, Hunt and his Dallas Tornado partner Bill McNutt decided to merge their team with theTampa Bay Rowdies franchise, while retaining a minority stake in the Florida club. Two years later, along with Rowdies principalGeorge Strawbrige, they sold the Rowdies to local investors. The move effectively ended Hunt's ties to the NASL a year before the league itself finally collapsed in 1984.[12][13]
Hunt returned to soccer as one of the original founding investors ofMajor League Soccer, which debuted in 1996. He originally owned two teams: theColumbus Crew and the Kansas City Wizards (nowSporting Kansas City). In 1999, Hunt financed the construction of the venue now known asHistoric Crew Stadium, the second, and first since 1913, of several largesoccer-specific stadiums in the USA. In 2003, Hunt purchased a third team, the Dallas Burn (nowFC Dallas), after announcing that he would partially finance the construction of their ownsoccer-specific stadium. On August 31, 2006, Hunt sold the Wizards to a six-man ownership group led byCerner Corporation co-founders Neal Patterson and Cliff Illig.
In 1968, Hunt co-founded theWorld Championship Tennis circuit, which gave birth to the Open Era of tennis. He was inducted into theInternational Tennis Hall of Fame in 1993.[14]
Hunt was the founder of two theme parks in Kansas City:Worlds of Fun andOceans of Fun, which opened in 1973 and 1982 respectively. The two parks were an outgrowth and adjoined a vast industrial park he developed in the bluffs above theMissouri River inClay County, Missouri.[citation needed]
Immediately south of the Hunt-founded parks is the Hunt-developedSubTropolis, a 55 million-square-foot (5.06 million m2), 1,100-acre (450 ha) manmadelimestone cave which is claimed to be the World's Largest Underground Business Complex (TM). Hunt's extensive business dealings in Clay County contributed to the Chiefs having theirNFL Training Camp atWilliam Jewell College inLiberty, Missouri until 1991.[clarification needed][citation needed]
During the 1970s and early 1980s, Hunt and his brothersNelson Bunker Hunt andWilliam Herbert Hunt attempted to corner the silver market. They began buying silver in the early 1970s. By the end of 1979, their ownership of one-third of the world silver market caused the price to rise from $11 an ounce in September 1979 to $50 an ounce in January 1980. In the last nine months of 1979, the brothers profited by an estimated $2 billion to $4 billion. However, on March 27, 1980, subsequently referred to within the precious-metals industry asSilver Thursday, the price collapsed. In September 1988, the Hunt brothers filed for bankruptcy under the United States Bankruptcy Code Chapter 11.

Hunt had three brothers, Haroldson Lafayette Hunt III,Nelson Bunker and William Herbert. His half-sisterSwanee Hunt was Ambassador to Austria.
Married twice, Hunt first married Rosemary Carr. The pair met in Dallas as teenagers, went toSouthern Methodist University together and married in 1956.[15] Together they had two childrenLamar Jr. and Sharron Hunt.[16] The pair divorced in 1962, due in part to Hunt's travel schedule.[15]
In 1964, he married his second wifeNorma, who was a schoolteacher and hostess for theDallas Texans, to whom he remained married until his death.[15] They had two sons,Clark and Daniel. Norma Huntwas one of the few people and the only woman to attend everySuper Bowl, from 1967 until her death in June 2023.[17]
Hunt died December 13, 2006, atPresbyterian Hospital in Dallas of complications related toprostate cancer, having been hospitalized for weeks.[18][19][20][21] He was 74 years old.[22][23][24][25][26] Upon his death, Cowboys ownerJerry Jones called Hunt "a founder of the NFL as we know it today," adding "He's been an inspiration for me."[27] SaidDan Rooney, chairman of thePittsburgh Steelers: "Lamar Hunt was one of the most influential owners in professional football over the past 40-plus years, He was instrumental in the formation of the American Football League and in the AFL-NFL merger, which helped theNational Football League grow into America's passion." The mayor ofKansas City, Missouri,Kay Waldo Barnes, requested that all city flags fly at half-staff the following Thursday and Friday after Hunt's death.
Upon Hunt's death, his sonClark was named the chairman of the Kansas City Chiefs and FC Dallas, having been elected by Hunt's other children,Lamar Hunt Jr., Sharron Munson, and Daniel Hunt. Though Hunt's wife and children shared legal ownership of the Chiefs, Clark represents the team at all league owner meetings and handles the day-to-day responsibilities of the team.