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 Logo used from 2012–2024 | |
| Company type | Division[1] |
|---|---|
| Nasdaq: KRFT | |
| ISIN | US50076Q1067  |
| Industry | Food processing |
| Predecessor | Kraft Foods Inc. |
| Founded | October 1, 2012; 12 years ago (2012-10-01) |
| Founder | James L. Kraft |
| Defunct | July 2, 2015; 9 years ago (2015-7-2) (as a company) |
| Fate | Merged withHeinz to formKraft Heinz, remaining as a division |
| Successor | Kraft Heinz |
| Headquarters | Chicago, Illinois, United States |
Area served | Worldwide |
| Products | List of products |
Number of employees | 22,500 (2015) |
| Parent | Kraft Heinz |
| Website | kraftheinzcompany.com |
Kraft Foods Group, Inc. was an American food manufacturing and processingconglomerate,[2] split fromKraft Foods Inc. on October 1, 2012, and was headquartered inChicago, Illinois. It became part ofKraft Heinz on July 2, 2015 after merging withHeinz.[3] The merger was arranged by Heinz ownersBerkshire Hathaway and3G Capital,[4][5] was completed on July 2, 2015, forming Kraft Heinz, the fifth-largestfood and beverage company in the world.[6][7]
In August 2011,Kraft Foods Inc. announced plans to split into two publicly traded companies—a snack food company and a grocery company.[8] On April 2, 2012, Kraft Foods Inc. announced that it had filed a Form 10 Registration Statement to theSEC to split the company into two companies to serve the "North American grocery business".[9]
On October 1, 2012, Kraft Foods Inc. spun off its North American grocery business to a new company calledKraft Foods Group, Inc. The remainder of Kraft Foods Inc. was renamedMondelēz International, Inc., and was refocused as an international snack and confection company.[10] Burt P. Flickinger III of Strategic Resource Group said the strategy "worked for Mondelez, but not for Kraft".[11]
On November 19, 2013, an arbitration ruling ordered Starbucks to pay Kraft Foods Inc. $2.7 billion because of an early contract termination. The money would go to Mondelēz International, Inc.[12]
In October 2013, Kraft announced that it would remove artificial dyes from three macaroni and cheese varieties made in kid-friendly shapes, but not its plain elbow-shapedKraft Macaroni and Cheese product with "original flavor".[13] This was in response to a petition by activistVani Hari and blogger Lisa Leake who delivered a petition to the company to remove controversial synthetic dyesYellow 5 (labeled asTartrazine) andYellow 6 from its signature macaroni and cheese products.[14][15][16]
On March 25, 2015, Kraft Foods Group Inc. announced that it would merge with theH.J. Heinz Company, owned by3G Capital andBerkshire Hathaway Inc.[17] Kraft's shares rose about 17 percent in premarket trading after the announcement of the deal, which will bring Heinz back to the public market following its takeover over two years prior.[18] The companies completed the merger on July 2, 2015.[19]
Kraft is an official partner and sponsor of bothMajor League Soccer and theNational Hockey League. Since 2006, Kraft Foods has sponsoredKraft Hockeyville, a reality television series produced byCBC/SRC Sports, in which communities demonstrate their commitment to the sport of ice hockey in a contest revolving around the theme of community spirit. The winning community gets a cash prize dedicated to upgrading their hometown arena, as well as the opportunity to host an NHL preseason game. In 2007, it was then relegated to segments aired duringHockey Night in Canada. In 2015,Kraft Hockeyville was expanded to the United States with a separate competition for communities there.
From 2002 to 2014, Kraft sponsored theKraft Nabisco Championship, one of the four"majors" on theLPGA tour. The company also sponsored theKraft Fight Hunger Bowl, a post-seasoncollege footballbowl game, from 2010 to 2012.
The company's core businesses are inbeverage,cheese,dairy foods,snack foods, andconvenience foods. Kraft's major brands include:[20]
Kraft Foods current brands | ||
|---|---|---|
| Baking | | |
| Beverages | ||
| Condiments | ||
| Convenience food | ||
| Dairy | ||
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