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Kool 101

From Wikipedia, the free encyclopedia
Radio station in Bangsar

Kool 101
Broadcast areaKlang Valley,Penang,Alor Setar andKuching
RDSKOOL 101
Programming
LanguageMalay
FormatTalk radio (2020-current),Adult contemporary (2020-current),All-news radio (2021–2023),Classic hits (2016–2019)
AffiliationsMedia Prima Audio
Ownership
Owner
History
First air date
3 March 2016; 9 years ago (2016-03-03)(as Kool FM)
2 August 2021 (2021-08-02)(as Buletin FM)
3 July 2023 (2023-07-03)(as Kool 101)
Last air date
28 November 2021 (93.6 MHzKuala Terengganu and 88.6 MHzKota Bharu)
Links
Webcastdengar.kool101.audio
Websitewww.kool101.audio

Kool 101 (formerlyKool FM and thenBuletin FM, stylised asKOOL 101) is aMalaysian privateradio station owned byMedia Prima Berhad through its radio subsidiary, Media Prima Audio, which broadcasts in theMalay language. It was launched on 1 March 2016. It is the fourth radio station from Media Prima Audio afterEight FM,Fly FM,Hot FM and beforeMolek FM. The radio station is based on the acquisition ofLaureate Sdn. Bhd. in October 2015, which ownsUltra FM andPi Mai FM.[1] Kool 101 is the first Media Prima radio station to remove the "FM" suffix from its brand name.

History

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2016-2019: Classic hits & adult contemporary format

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Originally, Kool FM targeted listeners from the country'sGeneration X,[2] with songs being played mostly from the 1980s and 1990s, but it also included some songs from the 2000s and 2010s.[3] The name was based on the bandKool and the Gang.[4][failed verification]

2020-2021: Shift to talk radio

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On 3 January 2020, Kool FM rebranded with a new logo. It changed its radio format intotalk radio from 6 January with the taglineSuara Semasa, focusing on current affairs, social and community, and various talk and infotainment programmes. The announcers as well as the music playing on the station (80s, 90s and current songs) would remain.[5]

Beginning 7 March 2025, the station broadcast simultaneously onTV3, daily from 12:30 - 4:30 am.

2021-2023: Rebrand to Buletin FM

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On 2 August 2021, Kool FM was renamed asBuletin FM and rebranded as the most focused and credible news radio station, with Ally and Hawa (fromMalaysia Hari Ini andBuletin UtamaTV3 respectively) as the new announcers. Buletin FM will complementTV3's news and current affairs programming and compete withBernama Radio. The live audio simulcast ofBuletin Utama from TV3 began on air from 2 August 2021 to 31 May 2022 every weekday.

On 29 November 2021, Buletin FM broadcasts inKuala Terengganu,Terengganu andKota Bharu,Kelantan were discontinued. It was replaced byMolek FM on 9 January 2022.

On 14 March 2022, Buletin FM changed its tagline again from "Info Terkini & Muzik Sepanjang Zaman" to "Isu Semasa dan Info Terkini".

From 28 March 2022, Buletin FM no longer broadcast temporarily through theMYTV platform.[6]

2023-now: Rebrand to Kool 101

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According to the GfK Radio Audience Measurement Wave 1 2023, Buletin FM recorded 133,000 weekly listeners, the lowest number of weekly listeners recorded on any Media Prima owned stations (compared to the previous Kool FM branding which recorded 701,000 weekly listeners in late 2020).[7] Because such a large number of weekly listeners were lost and its previous role as an all-news radio didn't work well, Buletin FM ceased using the brand on 17 June 2023.

The station was later rebranded as Kool 101 on 3 July 2023. The name "Kool 101" was chosen as it is more relevant to the current situation where most listeners are familiar with the original Kool FM name.[8] The number "101" on the station name refers to giving basic knowledge of the topic, as well as being the frequency used for the Klang Valley, dating back to the early broadcast as Ultra FM. The music playlist has changed to play more Malaysian adult contemporary based music from the 90s to now. Indonesian and English songs were occasionally played with Malayrock jiwang music rarely featured on Kool 101.

In December 2023, TV9 temporarily stopped simulcasting Kool 101 due to low listenership. It was replaced byHot FM simulcast from Tuesday - Saturday 3:30am – 4:30 am and Monday 3:40am – 4:40am but brought back simulcast on same TV channel in January 2024 from the same timetable.

Kool 101 began broadcasting from its new studios in Balai Berita, Bangsar on 6 January 2025.[9]

Notable announcers

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Current

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Frequency

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Radio

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FrequenciesAreaTransmitterNote
101.3 MHzKlang ValleyBukit Sungai BesiThis frequency was formerly used by Ultra FM
90.2 MHzPenang andTaiping, PerakBukit PenaraThis frequency was formerly used by Pi Mai FM
107.3 MHzPerlis andAlor Setar,KedahAlor Setar TowerStarting 6 October 2016
104.3 MHzKuching,SarawakBukit DjinStarting 29 November 2017

Television

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TV PlatformChannel
MYTV716

Similar radios

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References

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  1. ^"Media Prima buys two radio stations!". Marketing Magazine. 5 October 2015. Retrieved4 August 2016.
  2. ^"New radio channel Kool.FM targets Gen X listeners".TheHive.Asia. The Malay Mail. 2 March 2016. Retrieved4 May 2016.
  3. ^Awaina Arbee (1 March 2016)."Kool FM to play songs from the 80s and 90s". New Straits Times. Retrieved4 May 2016.
  4. ^Rezwana Manjur (4 March 2016)."Media Prima launches fourth radio station". Marketing Interactive. Retrieved4 May 2016.
  5. ^Serimah Mohd Sallehuddin (3 January 2020)."Kool FM fokus isu semasa, sosial dan komuniti". Berita Harian. Retrieved3 January 2020.
  6. ^Untuk makluman.
  7. ^Timothy Tuan (16 April 2023)."Media Prima Audio sees massive increase in weekly listenership". New Straits Times. Retrieved16 April 2023.
  8. ^Affan Rostam & Iffah Najwa Mohd Zamri (3 July 2023)."Kool 101 nama baharu Buletin FM" (in Malay). Berita Harian. Retrieved3 July 2023.
  9. ^abcdAriffin, Fatin Farhana (6 January 2025)."Kool FM bersiaran dari Balai Berita hari ini".Berita Harian (in Malay).

External links

[edit]
Television Networks
Media Prima Audio
New Straits Times Press
Media Prima Digital
Production and Distribution
Out of Home Advertising
  • Big Tree Sdn Bhd
  • Kurnia Outdoor Sdn Bhd
  • Gotcha Sdn Bhd
  • UPD Sdn Bhd
  • The Right Channel Sdn Bhd
  • Big Tree Seni Jaya Sdn Bhd
MalaysiaRadio stations of Malaysia by availability and languages
Availability
National
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Regional
Various
Availability
National
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Tamil
Various
Defunct

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