Karim Bouzida | |
|---|---|
| Director of Media Relations at the Court of Mohammed VI | |
| Assumed office December 2014[1] | |
| Preceded by | Chakib Laarousi |
| Personal details | |
| Born | 1972 (age 53–54) Casablanca, Morocco |
| Occupation | Public Relations Chargé de Mission at the Moroccan royal court Director-general ofMena Media Consulting |
Karim Bouzida (Arabic:كريم بوزيدة; born 1972 inCasablanca)[2] is a MoroccanPR agent. He is the communication strategyChargé de mission at the royal court ofMohammed VI, reportedly in charge of promoting the image of the monarch.[2] He is also thedirector-general ofMena Media Consulting, a PR and communications strategy agency owned by the monarch's friend and influential advisorFouad Ali El Himma.[2]
In 1997, Bouzida worked in "Top Publicité" a marketing agency who collaborated with the CNSS, the Moroccan national social security company.[3]
In 2002 and 2003 he was cited as the deputy-director ofKlem Euro RSGG, a marketing and communication agency that won a tender from the Moroccan Ministry of the Interior to promote participation in the parliamentary and communal elections.[4][5] He did the same thing in 2007[6] before being engaged by El Himma to manage Mena Media Consulting,[7] which conducted many PR activities such as: promoting the image ofAuthenticity and Modernity Party,[8] social media surveillance for the Moroccan Ministry of the Interior[9] and promoting the image of the ONEE, the Moroccan national office for the distribution of electricity.[10]
In December 2014, Bouzida was officially appointed as the Director of Media Relations at the court of Mohammed VI.[1] He replaced Chakib Laaroussi who was sacked after Mohammed VI cancelled an official visit toChina which was planned for 27 November 2014.[1]
