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| Broadcast area | Greater San Antonio |
| Frequency | 96.1MHz (HD Radio) |
| Branding | Mix 96.1 |
| Programming | |
| Language | Spanish |
| Format | Latin pop andadult contemporary music |
| Subchannels | HD2:Bilingual classic hits "Retro" |
| Affiliations | |
| Ownership | |
| Owner |
|
| KAJA,KQXT-FM,KRPT,KTKR,KZEP-FM,WOAI | |
| History | |
First air date | May 5, 1964; 61 years ago (1964-05-05) |
Former call signs |
|
Call sign meaning | "Mix" in reverse |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 28668 |
| Class | C1 |
| ERP | 100,000 watts |
| HAAT | 182 meters (597 ft) |
Transmitter coordinates | 29°38′02″N98°37′55″W / 29.634°N 98.632°W /29.634; -98.632 |
| Links | |
Public license information | |
| Webcast |
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| Website | mix961 |
KXXM (96.1FM, "Mix 96.1") is acommercial radio station inSan Antonio, Texas, owned byiHeartMedia, Inc. It broadcasts a Spanish-languageformat focusing onLatin pop and English-languageadult contemporary music. Its studios are located in theStone Oak neighborhood in Far North San Antonio.
KXXM has aneffective radiated power (ERP) of 100,000 watts, the maximum for most FM stations.[2] Thetransmittertower is off Heuermann Road in Frederich Wilderness Park on the city's northwest side.
The stationsigned on the air on May 5, 1964.[3] Its originalcall sign was KMFM, a stand-alone FM station in an era when most FM stations were co-owned with an AM station or newspaper. It aired a classical music format and was owned by the Pennington family, broadcasting from studios at 134 East Agarita Avenue.
In 1976, Harry Pennington, Jr. died, and his wife Rosa Lee took over the station before selling it to Classic Media in 1977. Classic built a new, 100,000 watt transmitter for the station. Six years later, the station was sold to C&W Wireless, which programmed aContemporary Christian format known as "Son Light Radio FM 96". The call letters were changed to KSLR to match the new moniker.
Inner City Broadcasting, which already owned then-Top 40 radio stationKSJL 760 AM, bought KSLR in 1986. In the Spring of that same year, the two stations began simulcasting the sameCHR format with an upgrade, known as "Super Q96 FM" and "Super Q76 AM". The FM station's call sign was changed to KSAQ. In 1988, the simulcast was split, with 96.1 FM becoming known by the short name Q96 FM, retaining its Top 40 format. During this time, a long segment of news known as "Cruz News" aired weekday mornings at 7 a.m. on Q96. In late-1989, the station briefly went towards rock-lean by adding alternate rock titles, but the station continued to retain most mainstream Billboard Top 40 titles and formulas in both playlist and surveys. The alternate titles were dropped in September 1990.
At midnight on February 3, 1991, the station dropped its CHR format and was changed toalbum-oriented rock (AOR) under the "96 Rock" name.[4] The station filled the void left byKISS-FM's flip from AOR tooldies the previous year.[4] It was the only FM rock station in San Antonio until KISS reverted to rock at the end of 1991.
In 1993, Inner City sold 760 AM toClear Channel Communications and moved its format ofurban adult contemporary music to 96.1 FM, with the station changing its call letters to KSJL-FM. Unlike KSJL at 760 AM, the new KSJL-FM did not use "The Touch" urban AC format fromSatellite Music Networks. KSJL-FM added more mainstream Urban Contemporary tracks as well as "The Mix Show" with Ricco and D-Street, which was heard Monday through Saturday from 7 to 10 p.m.
In 1998, another series of shuffles occurred when Inner City sold KSJL-FM to Clear Channel for $10 million. The Mix show was dropped on July 4 of that year, and the station reverted to anurban contemporary format. The format was simulcast on a leased station, 810 AMKCHG, which would soon change its call sign to KSJL. In addition,KTXX-FM, arimshot station located inDevine, Texas, increased its power to reach the San Antonio market. That station took the KSJL-FM call letters.
All this movement made way for a new format on 96.1 FM. On September 4, the station flipped to amodern adult contemporary-leaningcontemporary hit radio (CHR) format as "Mix 96.1".[5] On June 30, 2017, KXXM rebranded as "96.1 Now", maintaining a CHR format.[6] The station was successful for several years. But by 2024, the ratings had begun to slip.
On November 1, 2024, KXXM rebranded back toMix 96.1 and flipped to a Spanish-language format mixingLatin pop and English-language adult contemporary hits. The format is modeled after sister stationWMIA-FM in Miami, and had been adopted by several other iHeartMedia stations.[7][8]
The flip left San Antonio without an English-language CHR station, withhot adult contemporary station 105.3KSMG being the closest in format.[9]
KXXM-HD2 had broadcast the former "Mix" brand format that originally aired on 96.1 from 1998 to 2017. It switched to a bilingual format ofclassic hits known as "Retro".