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| Broadcast area | Sacramento metropolitan area |
| Frequency | 104.3MHz (HD Radio) |
| Branding | La Suavecita 104.3 |
| Programming | |
| Format | SpanishAdult hits |
| Ownership | |
| Owner |
|
| KCVR-FM,KHHM,KNTY,KRCX-FM | |
| History | |
First air date | March 1979 (1979-03) (as KYLO at 105.5) |
Former call signs |
|
Former frequencies | 105.5 MHz (1978–1991) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 53653 |
| Class | A |
| ERP | 3,400watts |
| HAAT | 133 meters (436 ft) |
| Links | |
Public license information | |
| Website | RadioLaSuavecita.com/Sacramento |
KXSE (104.3MHz) is acommercialFMradio stationlicensed toDavis, California, and serving theSacramento metropolitan area. TheEntravision Communications-owned outlet broadcasts with anERP of 3,400watts. The station airs a Spanish-languageadult hits format, one of the stations in "La Suavecita"radio network. Thestudios and offices are in North Sacramento. Thetransmitter is off Route 102, nearWoodland Community College inWoodland, California.[2]
In March 1979, the stationsigned on the air, originally at 105.5 MHz with thecall sign KYLO and aprogressive country format.[3] Theeffective radiated power was 3,000watts.
In June 1983, the station switched tocontemporary Christian music during the day withChristian talk and teaching programs airing on weeknights & morning slots hosted by Randy Zachary.[4]
The station continued with Contemporary Christian until summer 1986, when it changed to anautomatedoldies format.
In 1989, the station changed call letters to KLCQ and installed the first full-timeclassic rock format in the greater Sacramento area.[citation needed] The presentation was a mix of live announcers and automation.
In 1991,EZ Communications began alocal marketing agreement (LMA) and later purchased the station. The format switched to contemporarycountry music as KQBR, "K-Bear". EZ built a new facility[vague] at 104.3, selling it to Progressive Media in late 1993.
The new owners relaunched KQBR assmooth jazz "104.3 The Breeze" on November 10, 1993.[5]
The smooth jazz format lasted until 1997, when they shifted tourban adult contemporary.
On September 2, 1998, at 8 a.m., it flipped to bilingualrhythmic top 40 as KHZZ ("Z-104.3").
Just three weeks later, the format shifted torhythmic oldies.[6][7]
In October 2000, Entravision acquired the station[8] and flipped it to Spanishadult contemporary, using the co-owned "Radio Romanica" format as KRRE. In 2003, it switched to the "Super Estrella" format, using the KXSE call letters.
In February 2009, KXSE dropped Super Estrella and replaced it with the Spanishadult hits format known as "Jose". In the 2010s, the format switched again to the "La Suavecita" format.
38°39′25″N121°43′16″W / 38.657°N 121.721°W /38.657; -121.721