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KUPL

Coordinates:45°30′58″N122°43′59″W / 45.51611°N 122.73306°W /45.51611; -122.73306
From Wikipedia, the free encyclopedia
Radio station in Portland, Oregon
For the station known as KUPL at 1330 AM from 1976–1995, seeKKPZ.

KUPL
Broadcast areaPortland metropolitan area
Frequency98.7MHz
Branding98-7 The Bull
Programming
FormatCountry
AffiliationsPremiere Networks
Ownership
Owner
KBFF,KINK,KUFO,KXL-FM,KXTG
History
First air date
June 6,1948 (as KPOJ-FM)
Former call signs
  • KPOJ-FM (1948–1968)
  • KPOK-FM (1968–1973)
  • KUPL-FM (1973–2010)
Former frequencies
  • 98.7 MHz (1948–1964)
  • 98.5 MHz (1964–1997)
Call sign meaning
CoUPLe;KU-PortLand
Technical information[1]
Licensing authority
FCC
Facility ID4114
ClassC1
ERP25,000watts
HAAT502 meters (1,647 ft)
Transmitter coordinates
45°30′58″N122°43′59″W / 45.51611°N 122.73306°W /45.51611; -122.73306
Links
Public license information
WebcastListen Live
Websitewww.987thebull.comEdit this at Wikidata

KUPL (98.7FM) is acommercialradio station inPortland, Oregon. The station is owned byAlpha Media and airs acountry musicradio format, known as "98.7 The Bull."

KUPL's studios and offices are located inDowntown Portland on SW 5th Avenue.[2] Thetransmitter is in Portland'sWest Hills, on SW Barnes Road.[3]

History

[edit]

KPOJ-FM/KPOK-FM

[edit]

On June 6, 1948, the stationsigned on asKPOJ-FM at 98.7 MHz.[4] It was owned and operated byThe Oregon Journal.[5] It was powered at 44,000 watts and mostlysimulcast co-ownedAM 1330KPOJ, anetwork affiliate of theMutual Broadcasting System and theDon Lee Network.

It moved one spot lower on the FM dial, to 98.5 MHz, on March 27, 1964. On August 15, 1968, KPOJ-FM changed itscall sign toKPOK-FM. It playedoldies and called itself "The Golden Sound." On June 18, 1973, KPOK-FM changed its format from oldies tobeautiful music as "98-FM". On July 11, 1973, the call letters switched toKUPL-FM while AM 1330 airedcountry music, also using the KUPL call sign. The beautiful music on 98.5 lasted more than a decade.[6]

Switch to Country

[edit]

In 1982, KUPL-AM-FM were acquired by the Scripps Howard Broadcasting.[7] On March 16, 1984, after 10 years as aneasy listening station, KUPL-FM dropped the format and joined its AM counterpart as a country music station. KUPL-AM had also previously broadcast easy listening since the late 1970s. In 1981, KUPL-AM became a "Music of Your Life" affiliate, continuing with an easy listening format until 1984. The moniker for KUPL-FM was "K98, Continuous Hit Country." Later the station would be known as "Couple 98" by pronouncing the call letters KUPL.

In 1996, the stations changed hands again, now owned by American Radio Systems.[8] On September 4, 1997, KUPL-FM moved back from 98.5 MHz to 98.7 MHz, its original frequency.

Over the course of the next decade the station would rebrand various times including98.7 KUPL andNew Country 98-7 KUPL. In 1995, the AM station was sold for $2 million toCrawford Broadcasting, who switched it to aChristian radio format as KKPZ.[9] In 1998, KUPL-FM was acquired byCBS Radio.[10]

Sale to Alpha Media

[edit]

In August 2009, CBS sold its Portland cluster to newly formedAlpha Media.[11] Radio vet Scott Mahalick was hired to program KUPL-FM.[12] On September 16, 2010, the "-FM"suffix was removed from the station's callsign.

In March 2011, the station began using the slogan "98-7 KUPL, #1 For The Most New Country." On January 10, 2013 at midnight, the station dropped the "98-7 KUPL" branding for "98-7 The Bull."[13] It only uses the actual callsign during legalstation identifications.

See also

[edit]

References

[edit]
  1. ^"Facility Technical Data for KUPL".Licensing and Management System.Federal Communications Commission.
  2. ^"Contact 98.7 The Bull".987thebull.com. RetrievedFebruary 13, 2024.
  3. ^Radio-Locator.com/KUPL-FM
  4. ^Broadcasting Yearbook 1950 page 250
  5. ^"New FM Operation Open As KALE Changes to KPOJ"(PDF). Broadcasting. June 14, 1948. RetrievedDecember 18, 2014.
  6. ^"KUPL-FM ad, 1983".YouTube.
  7. ^Broadcasting Yearbook 1984 page B-233
  8. ^Broadcasting & Cable Yearbook 1998 page D-364
  9. ^Broadcasting & Cable Yearbook 2005 page D-429
  10. ^Broadcasting & Cable Yearbook 1999 page D-368
  11. ^CBS Radio Sells Portland Station Group to Alpha Broadcasting -Oregon Media Central (released August 7, 2009)
  12. ^CBS Radio Sells Portland Station Group to Alpha Broadcasting -Oregon Media Central (released August 7, 2009)
  13. ^"KUPL Portland Gets Bullish – RadioInsight".

External links

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