| |
|---|---|
| Broadcast area | Reno, Nevada |
| Frequency | 107.7MHz |
| Branding | Radio Lazer 107.7 FM |
| Programming | |
| Format | Regional Mexican |
| Ownership | |
| Owner |
|
| History | |
First air date | November 1994; 31 years ago (1994-11) |
Former call signs |
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Call sign meaning | Originally "Know Stereo Radio Nevada" from its use at104.5 MHz[1] |
| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 34582 |
| Class | C3 |
| ERP | 230 watts |
| HAAT | 874 meters (2,867 ft) |
Transmitter coordinates | 39°18′48″N119°52′59″W / 39.31333°N 119.88306°W /39.31333; -119.88306 |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | radiolazer |
KSRN (107.7FM) is a radio station licensed toKings Beach, California, United States, serving theReno, Nevada, market. The station is owned by Lazer Media and airs aregional Mexican music format branded asRadio Lazer.
After five years of planning, KSRN began broadcasting in November 1994 as KBCH "K-Beach". It was owned by Chris Kidd and used anadult contemporary format from theSatellite Music Network.[3] In 1996, the station flipped to country as KHWG.[4] Its primary competition was Reno's dominant country station,KBUL-FM 98.1. Its owner, Miller Media, expanded in the market by buying the92.1 facility, thenadult standards–formatted KSRN, from Comstock Communications.[5]
Miller Media sold KSRN and KHWG to Boyd Broadcasting in 1998.[6] Boyd switched KHWG from satellite-fed to local with live disc jockeys during the day in an attempt to increase ratings.[7] In March 2000, KSRN's format and call letters moved to the former KHWG facility.[8] This was part of the sale of both stations by Comstock Communications, which had reacquired them, to NextMedia Group ofDenver.[9] As the 92.1 and 107.7 facilities broadcast from different sites, this increased the coverage area of KSRN in many areas, but some loyal listeners were unable to tune into the 107.7 transmitter onSlide Mountain.[10] That year, the station began broadcasting a weekly show of Tongan music and news,Sounds of the Friendly Islands, catering to the area'sTongan population.[11]
NextMedia Group, unable to meaningfully raise KSRN's standards ratings, switched it in March 2002 from a local format to satellite-fedeasy listening, removing big band music from its playlist andOakland Athletics baseball from its lineup.[12] One on-air personality, Bob Carroll, was hired byKUNR to host a weekly big band show after the station saw the letters to the editor that local seniors wrote to theReno Gazette-Journal protesting the change.[13]
In 2003, NextMedia boughtKNHK (92.9 FM). This required it to divest one of its existing Reno radio stations, and the company selected KSRN for divestiture. Lazer Broadcasting Corporation acquired the station for $2.5 million.[14] Until 2023, Lazer Media operated KSRN as a simulcast withKZTI (105.3 FM).[15]