Olajide Olayinka Williams "JJ"Olatunji (born 19 June 1993), known professionally asKSI, is an Englishinfluencer,professional boxer, and musician. He is a co-founding member ofYouTube group theSidemen, the CEO of Misfits Boxing, and the co-owner of several businesses, includingPrime Hydration andLunchly.
Born inLondon and raised inWatford to parents ofYoruba heritage, KSI wasprivately educated atBerkhamsted School. He registered his main YouTube channelKSI—then known asKSIOlajidebt—in 2009 and built a following through hiscommentary videos of theFIFA video game series. His content later diversified to includevlogs and comedicskits. In 2019, he was ranked second byThe Sunday Times in its list of most influential online creators in the United Kingdom. In 2021, he was listed in theEurope Entertainment category ofForbes 30 Under 30; he was later ranked byForbes as the second-top creator of 2023. As of January 2025, he has over 44 million subscribers and 14 billion video views across his three active YouTube channels.
KSI's younger brother,Deji Olatunji [hu], is also a YouTuber previously known asComedyShortsGamer, and professional boxer. The brothers ranked first and second respectively as the "UK's Most Influential YouTube Creators" byTubular Labs in 2015.[12][13]
YouTube and online career
2008–2013: Beginnings andFIFA videos
KSI shooting a video for his YouTube channel in 2012
KSI registered his first account on YouTube under the username "JideJunior" in 2008 while in his early teens.[14] He registered his current YouTube account on 24 July 2009 under the name KSI Olajide BT, where he uploadedgaming–commentary videos of theFIFA video game series from his bedroom at his parents' house in Watford.[15][16] "KSI" stands for Knowledge Strength Integrity,[17] which was taken from aHalo clan.[18]
He dropped out ofsixth form college to pursue his YouTube career once he was earning steady monthly revenue from his uploads. In an interview in 2014, he recounted asking his teacher whether he should drop-out. His teacher asked how much KSI was making from YouTube, to which KSI answered, "around £1,500 a month", which was more than his teacher earned. His parents initially disapproved, but later became supportive and featured in a number of his videos.[15] KSI later uploaded morevlog-style content and played a variety of games and in 2012, the channel reached a million subscribers.[19][15]
KSI's rise to fame was not without controversy, with him being widely criticised for his self-described 'rape-face', a recurring joke on his channel during 2012 and 2013.[15] He was the centre of a controversy following third-party allegations ofsexual harassment of female staff at aEurogamer event in 2012, that went so far as accusing him ofsexually assaulting a spokesmodel Brandy Brewer, despite her tweeting that she consented to themotorboat, writing, "it's called comedy……relax".[20][21] As a result,Microsoft cut ties with KSI and he was banned fromEurogamer events.[22] KSI subsequently apologised "for any offence the video of 15 months ago may have caused in the short time it was on his YouTube channel, references to it since and subsequently used by other people" and stated his desire to move on from the incident and "be judged on the great content and value he gives to brands and partners, without controversy."[23]
2013–present: Sidemen and expanding content
In October 2013, KSI signed withMaker Studios' sub-network, Polaris.[24] Since 19 October 2013, KSI has been part of the British YouTube group known as the Sidemen.[25][26][27] The group produces online videos, most often consisting of challenges, sketches and video-game commentary, as well as selling exclusive Sidemen merchandise.[28][29][30]
In July 2014, KSI andComedy Central UK launchedKSI: Demolished, a five-episodecomedy roast web series in which British comedians such as Kojo,Michelle de Swarte,Bobby Mair, andAlex Lowe, take turns to roast KSI.[31][32][33] In August 2014, KSI was the fourth most popular personality among U.S. teenagers, according to a survey done byVariety.[34][35] On 18 August 2014, KSI teamed up withEndemol for a new sports show calledRule'm Sports.[34][36] In October 2014, KSI signed withMLG.tv, a streaming media service focused on gaming and esports, as part of the roster of live streamers.[37] In September 2015, KSI was ranked 15th onBusiness Insider's list of "The 15 most popular YouTubers in the world".[38] A year later in November 2016, he was ranked first onBusiness Insider's list of "The 19 biggest British YouTube stars".[39]
On 4 August 2017, KSItweeted that he would be leaving the Sidemen, citing conflicts with fellow member,Ethan Payne.[40] Shortly thereafter, he released a number ofdiss track videos criticising members of his then-former group, to which most of the members responded back with their own.[41] Later that month, KSI released a video in which he claimed that he was beingdeported from the United States for receiving an incorrectvisa.[42] In November 2017, KSI released a video discussing whether his supposed falling out with the Sidemen was real or fake, saying, "[the drama] wasn't entirely real but wasn't entirely fake either."[41]
In 2019, he was ranked second byThe Sunday Times in its list of the top 100 UK influencers.[16] In 2020,The Times named KSI to be Britain's biggest influencer.[43] In April 2021, he was listed amongForbes30 Under 30 Europe 2021 Entertainment list.[44][45] In September 2023,Forbes ranked KSI as the second top creator of 2023, earning an estimated $24 million.[46] In July 2024, KSI appeared in a YouTube video challenge by American YouTuberMrBeast titled "50 YouTubers Fight for $1,000,000".[47]
Music career
2015–2016: Early releases
Having written and producedcomedy–rap songs for his YouTube channel in 2011,[16][failed verification] KSI released his debut single, "Lamborghini", featuring British grime MCP Money, on 23 March 2015, withDcypha Productions.[48] The song charted at number 30 on theUK Singles Chart, and It dropped to number 68 and number 96 over the following two weeks, before dropping out of the top 100.[49]
"Keep Up", the title song for KSI's debut extended playof the same name, featuringJme, was released on 13 November 2015,[50] reaching number 45 on the UK Singles Chart.[49] The full EP was released on 8 January 2016, through Island Records, debuting at number 13 on theUK Albums Chart and number one on theUK R&B Albums Chart.[51][49][52]
On 29 April 2016, KSI released "Goes Off", featuringMista Silva, as the first single from his second EP titledJump Around.[53] The EP's second single, "Friends with Benefits", featuring MNDM, was released on 29 July 2016,[54][55] reaching number 69 on the UK Singles Chart.[49] The full EP was released on 28 October 2016 through Island Records.[56] One of the EP's songs, "Touch Down", featuring rapper and singerStefflon Don, appeared on the soundtrack of the 2017 filmBaywatch.[57]
On 23 June 2017, KSI independently released "Creature",[58] which reached number 100 on the UK Singles Chart.[49] "Creature" was the first single from KSI's third EP,Space, which was released independently on 30 June 2017.[59] On 6 October that year, KSI released his fourth EP,Disstracktions, which includesdiss tracks against fellow Sidemen membersW2S andBehzinga.[60] The EP reached number 31 on the UK Albums Chart and number one on the UK R&B Albums Chart.[49][61] One week before its release, KSI announced that the EP would be his "final release" with Island Records and that he would be releasing music independently.[62]
On 2 February 2018, KSI released "Uncontrollable", featuringBig Zuu.[63] The song played during KSI's ring walk for his boxing fight against Joe Weller[64] and charted at number 89 on the UK Singles Chart.[49] KSI released "On Point" on 17 August 2018,[65] which was played during his ring walk for hissecond boxing bout.[66]
On 12 April 2019, KSI released a collaborative album with Randolph titledNew Age.[67] It debuted at number 17 on the UK Albums Chart and at number one on the UK R&B Albums Chart.[68][69]
2019–2020: New record label signing andDissimulation
On 4 November 2019, it was announced that KSI had signed withRBC Records andBMG to "take [his] music to the next level" and "further develop his music career in the US and internationally". In addition to managing KSI's future releases, it was confirmed that the label would be administering and reissuing KSI's independent catalogue recordings. That day, it was confirmed that KSI had already started recording his debutstudio album.[70] On 8 November 2019, "Down Like That", featuringRick Ross,Lil Baby andS-X, was released as the album'slead single.[71] It was performed live by the three featured artists as KSI'sentrance music for his boxing rematch againstLogan Paul.[72]
The song peaked at number 10 on the UK Singles Chart and it has beencertified silver by theBritish Phonographic Industry (BPI) for sales of 200,000 units in the country.[49][73] On 15 December KSI, Miniminter,TBJZL, andZerkaa released a Christmas themed single titled "The Gift" under theSidemen banner featuring S-X which charted at number 77 in the UK.[74] A further threesingles preceded the album: "Wake Up Call", featuringTrippie Redd, which debuted at number 11 on the UK Singles Chart; "Poppin", featuringLil Pump andSmokepurpp, which charted at number 43 in the UK; and "Houdini", featuringSwarmz andTion Wayne, which debuted at number six on the UK Singles Chart and received a silver certification from the BPI.[49][75]
KSI's debut studio album, titledDissimulation, was released on 22 May 2020.[76] The album debuted at number two on the UK Albums Chart and further charted in 15 other countries.[49] It was the UK's best-selling debut album by a British artist in 2020 and it has been certified gold by the BPI for sales of 100,000 units in the country.[77][78] The album spawned two further UK top 40 singles, "Cap", featuringOffset, and "Killa Killa", featuring Aiyana-Lee.[49] KSI was scheduled to perform atParklife,Longitude andReading and Leeds music festivals in 2020 to promoteDissimulation, but these were later cancelled due to theCOVID-19 pandemic.[79][80][81] KSI featured on "Lighter" by British DJ and record producerNathan Dawe.[82] The song peaked at number three on the UK Singles Chart and became one of the UK's best-selling songs of 2020.[49][83] It has been certified platinum by the BPI for sales of 600,000 units in the UK and it was nominated forBest British Single at the2021 BRIT Awards.[84][85] KSI also featured on "Loose" by Zimbabwean-British artistS1mba, which peaked at number 14 on the UK Singles Chart.[86][49]
2020–present:All Over the Place and new releases
KSI in 2020
On 23 October 2020, KSI released the first single from his second album, "Really Love" featuringCraig David andDigital Farm Animals, which peaked at number three on the UK Singles Chart and has been certified gold by the BPI.[87] On 15 January 2021, KSI released the album's second single, "Don't Play" withAnne-Marie and Digital Farm Animals. The song debuted at number two on the UK Singles Chart, becoming KSI's highest-charting single in the UK to date, and has been certified platinum by the BPI.[88][89] On 12 March 2021, KSI released the album's third single, "Patience" featuringYungblud andPolo G, which debuted at number 3 on the UK Singles Chart and has been certified silver by the BPI.[90][91] On 26 April 2021, KSI announced via his social media the release of his second albumAll Over the Place, which was released on 16 July that year.[92] It debuted at number 1 on the UK Album Charts, giving KSI his first-ever chart-topper, and has been certified gold by the BPI for surpassing 100,000 sales in the country.[93] On 18 June 2021, KSI released the album's fourth single, "Holiday", which was only featured on the platinum edition of the album. The song debuted at number 2 on the UK Singles Chart, making it KSI's highest-charting solo single to date.[94][95][96] On 6 August 2021, KSI released the album's fifth single, "Lose" with American rapperLil Wayne, and was the lead single for the deluxe edition of the album, which was released on 27 August.[97] The single peaked at number 18 on the UK Singles Chart and also debuted at number 86 on theBillboardHot 100, becoming KSI's first ever single to enter that chart.[98]
On 6 May 2022, KSI featured on "Locked Out" by S-X. The single is S-X's third single for his debut album.[99] "Locked Out" became S-X's first single to chart in the UK Official Charts which peaked at number 53.[49] On 30 May, it was announced that KSI had signed withAtlantic Records andWarner Music UK "following his huge collaboration with Anne-Marie on Don't Play".[100] On 5 August, KSI released "Not Over Yet" featuringTom Grennan.[101] "Not Over Yet" charted at number four on the UK Single Charts, and debuted at number one onThe Official Big Top 40.[102][103] The single marked the first record under Atlantic Records. A remix featuringHeadie One andNines released on 28 August and served as KSI's ring walk tune in his bout against Luis Alcaraz Pineda on27 August.[104] On 30 September, KSI released "Summer Is Over."[105] On 5 December, KSI, TBJZL, andVikkstar123 released a Christmas-themed single titled "Christmas Drillings" under the Sidemen banner featuring Jme, which charted at number 3 in the UK.[106][107] On 27 January 2023, KSI released "Voices" featuringOliver Tree.[108] On 13 May, KSI released "Easy" withBugzy Malone andR3HAB which served as KSI's ring walk tune in his bout againstJoe Fournier onthe same night.[109]
On 31 August 2024, KSI performed a two-part concert atMF & DAZN: X Series 17, in which he previewed two unreleased singles, "Low" and "Thick of It" , featuring Trippie Redd.[110] On 3 October, KSI released both songs as a double-single release, the latter of which was subjected to negative reception and mockery.[111][112] On 19 November, KSI receivedBRIT Billion Award for amassing over one billion music streams in the UK.[113] On 13 December, KSI released his third single of the year, "Dirty", which had previously been leaked in July 2024.[114][115] The song received a positive reception following the negative response to "Thick of It".[116]
KSI during a weigh-in before his amateur boxing match against Joe Weller
Supposed hostilities between KSI and British YouTuber Joe Weller began towards the end of 2017. Following public disagreements on Twitter and diss-tracks between the pair, they announced that they would host anamateur boxing match on 3 February 2018 atCopper Box Arena, London, to settle the feud. During the announcement, the pair confronted each other, with KSI mocking Weller's struggles withdepression and his use ofantidepressants for which he later apologised.[41]
The fight was won by KSI 1 minute and 37 seconds into the third round by way oftechnical knockout.[118] KSI expressed his respect for Weller after the fight for being "way harder, way tougher than I thought," and praised him for his commitment to raising awareness formental health, before calling out American YouTuberLogan Paul, his brotherJake Paul, and retired footballerRio Ferdinand.[119]
KSI and Logan Paul during theirsecond bout on 9 November 2019
On 24 February 2018, it was announced that KSI would be fighting Logan Paul in awhite-collar boxing amateur boxing match.[120] The fight ended as a majority draw, with two judges scoring the fight even at 57–57 and a third judge scoring 58–57 in favour of KSI.[121]
On 1 July 2022, it was announced that KSI vs Alex Wassabi was scheduled to take place on as the headliner toMF & DAZN: X Series 001 27 August 2022; however, due to a majorconcussion, it was announced on 6 August thatSwarmz would be Wassabi's replacement. This marked the first event under KSI's promotion company Misfits Boxing.
On 16 August, it was announced that KSI will be facing a second opponent, thus billing the event "2 Fights 1 Night."[126] His initial second fight was scheduled to be against the Bulgarian boxer Ivan Nikolov, who was pulled from the fight due to Nikolov having multiplewhite supremacist andNeo-Nazi tattoos.[127] On 20 August, the Mexican professional boxer Luis Alcaraz Pineda was announced as KSI's second opponent on 27 August.[128] KSI defeated Swarmz via 2nd roundKO and won the vacant MFB cruiserweight title. KSI then defeated Alcaraz Pineda via 3rd round KO and retained his MFB cruiserweight title.[129]
On19 November, it was announced that KSI would faceDillon Danis as the headliner ofMF & DAZN: X Series 004 on 14 January 2023, atWembley Arena, London, England.[130] However, on 4 January, Danis withdrew due to lack of preparation, a lack of a coach, and issues with the contracted weight.[131] It was announced that KSI would defend his MF cruiserweight title against BrazilianYouTuber andFaZe Clan founder FaZe Temperrr, replacing Danis within a weeks notice.[132] KSI defeated Temperrr via 1st round KO and retained his MFB cruiserweight title.[133]
On 22 March, it was announced that KSI would facebusinessman and professional boxerJoe Fournier as the headliner ofMF & DAZN: X Series 007 on 13 May at Wembley Arena in London, England. KSI originally defeated Fournier via 2nd round KO and retained his MFB cruiserweight title; however, controversy arose after replays showed KSI landing an illegal elbow strike during the finishing sequence.[134][135] On 15 May, Fournier appealed the decision, and the Professional Boxing Association (PBA) called for both fighters to make their cases, and a decision will be made by 19 May at the latest.[136] On 19 May, the PBA officially ruled the bout ano-contest.[137]
On 28 July, it was announced that KSI and Logan Paul would both headlineMF & DAZN: X Series 10 – The Prime Card on 14 October atManchester Arena in Manchester, England.[138] On 30 July, it was announced that KSI would in fact be facingTommy Fury.[139] Fury defeated KSI via amajority decision.[140] On 15 October, the results were changed to aunanimous decision victory for Fury due to judge Rafael Ramos, who had previously scored the bout 57-57 on the scorecard, which was mathematically incorrect.[141] The event generated 1,300,000 pay-per-view buys, making it one of the largest boxing events in 2023.[142]
After the bout had concluded, KSI lashed out at Fury and insisted that the result was a "robbery."[143] Many online and attendees sided with KSI, beveling that he did enough to win the fight, including Englishsports promoterEddie Hearn, who was in attendance.[144]
On 19 October, KSI submitted an appeal to the Professional Boxing Association (PBA).[145] On 1 December, the PBA announced onTwitter that they had rejected the appeal, stating there were "no grounds" to overturn the result. Despite the result, KSI's managerMams Taylor stated that the appeal is still ongoing and that they are moving into the second of three possible stages.[146]
Cancelled outnumbered bout
On 2 June 2024, KSI confirmed on Twitter that he would return to the ring in August after a 10-month break from the Fury loss in October of last year.[147] Reports began to state that KSI was in negotiations to face formerunifiedlight welterweight championAmir Khan. On 4 June, Khan confirmed the negotiations.[148] However, on 8 June KSI confirmed in a YouTube video that Khan will not be his opponent but potentially for later in the year.[149] In that video, KSI also confirmed he will be fighting on 31 August 2024, inDublin, Ireland, and challenged American internet personality Slim Albaher and American mixed martial artist Anthony Taylor to a 2 vs. 1outnumbered tag team match.[150] On 30 June 2024, the bout between KSI, Albaher and Taylor was confirmed.[151] However, fans began to speculate if the bout had been cancelled following KSI deleting the bout announcement across his social media.[152] On 1 August, KSI confirmed his withdrawal in a Twitter post due to an injury sustained.[153]
During the broadcast ofX Series 17, KSI stated he was eyeing to return in early 2025.[154] On 3 January 2025,Misfits Boxing announced that his return would be announced during the broadcast ofX Series 20 on 18 January.[155] News broke hours before the announcement that formerEngland andPremier League winning left-backWayne Bridge is being lined up to face KSI for 29 March.[citation needed] On the night, KSI came into the ring and revealed his original opponent withdrew, leading into a face off with Bridge.[156] On the night, KSI came into the ring and revealed his original opponent withdrew, leading into a face off with Bridge.[157] The pair got into a brawl after KSI pushed Bridge and brought upJohn Terry and Bridge's former girlfriend Vanessa Perroncel.[158] However, two days later Bridge withdrew from the bout due to the comments made by KSI about Perroncel.[159] On 4 February, it was announced that Americanmixed martial artist Dillon Danis—who KSI was originally scheduled to face at X Series 004—would replace Bridge and headlinedX Series 21 – Unfinished Business at Manchester Arena in Manchester.[160]
Other ventures
Film and television career
In 2016, KSI andCaspar Lee starred in the Britishdirect-to-videocomedy filmLaid in America.[161] The film was written and directed by Sam Milman and Peter Vass and was produced by The Fun Group LLC andMax Gottlieb.[162] The film was released direct-to-video byUniversal Pictures on 26 September 2016.[163] Jason Best ofMovie Talk gave the film 1 out of 5 and called it "Crass and witless."[164]
In 2018, KSI released adocumentary film titledKSI: Can't Lose. The film reveals the behind-the-scenes story of what led KSI to become the YouTube champion of the world after his boxing debut fight against fellow YouTube star Joe Weller and how KSI will use what he learned to fightLogan Paul.[165] The film was produced by fellow YouTuber Callux's film studio, After Party Studios, and was distributed bySony Pictures Home Entertainment.[166]
In 2023, KSI released a documentary calledKSI: In Real Life, produced byAmazon Prime Video andLouis Theroux, focusing on KSI's life and career. Theroux stated that it would be "an opportunity to see another side of JJ, understanding how he got where he is, the world of a premium online content creator today, and a man who has made it his brand never to lose, as he takes on the music business."[168]
KSI and theSidemen have founded multiple businesses throughout their online careers. In 2014 the group launched a clothing brand under the Sidemen Clothing banner.[170] In November 2021, they founded arestaurant chain known as Sides in collaboration with Reef.[171] In October 2022, they launched their ownvodka brand known as XIX Vodka.[172] in March 2024, they launched a breakfast cereal brand known as Best Cereal in collaboration withMornflake.[173]
In February 2021, KSI announced on Twitter the creation of his own record label named "The Online Takeover" in partnership with his music managerMams Taylor. Shortly after, he announced the first signee of his label, which was American-British singer Aiyana-Lee, who featured on the track "Killa Killa".[174][175] On 13 May, KSI announced that he and Proper Loud have signed Yxng Dave to The Online Takeover, marking him the second artist to be signed to the label.[176]
In June 2021, KSI announced that he andWasserman Boxing had partnered up to launch a boxing promotional company called 'Misfits Boxing'.[177][178] The first event was scheduled to take place on 27 August 2022, with KSI also set to make his boxing return as the main event.[179] A series of other boxing events titled "MF & DAZN: X Series" in collaboration withDAZN, who were the distributors for KSI's previous rematch against Logan Paul, was announced, along with events to follow, marking the KSI vsSwarmz and Luis Alcaraz Pineda event asMF & DAZN: X Series 001.[178] On 10 January 2023, it was announced that Misfits Boxing and DAZN had signed a 5-year deal to continue distribute events with twopay-per-view each year.[180]
In January 2022, KSI founded a drinks company known asPrime alongside his former rival Logan Paul.[181] Prime is a range ofsports drinks,drink mixes, andenergy drinks created and marketed by Prime Hydration, LLC.[182]
In September 2024, KSI, Paul, andMrBeast founded a kids lunch kit company known asLunchly – a joint venture between Prime andFeastables.[183] It contains Prime, has Feastables chocolate and each one has a unique food. There are 3 kits: pizza,[184] fiesta nachos,[185] and turkey stack 'ems.[186] They are all inspired byLunchables.
In November 2024, it was announced that KSI would be the president of the UK version of Baller League, asix-a-side football league.[187][188]
Video games
In 2016, KSI teamed up withEndemol Shine Group to publishKSI Unleashed, a video game that launched oniOS andAndroid systems.[189] KSI poked jabs at fellow YouTuberPewDiePie, claiming that "why would I make anyone have to spend money to buy my mobile app game." referring to the fact thatPewDiePie: Legend of the Brofist was not a free application.[190]KSI Unleashed was removed from theGoogle Play Store andApp Store on an unknown date.
In August 2021, KSI teamed up withRoblox and hosted a virtual album launch party inside the game.[192][193]
Writing
In 2015, KSI published an autobiography titledKSI: I Am a Bellend.[194] The book was released on 24 September 2015, in the UK and five days later in the United States, and KSI toured to support the book from its release until 4 October 2015.[140]
On 18 October 2016, KSI and the Sidemen released a book titledSidemen: The Book, published byCoronet Books, and embarked on a UK-wide promotional tour.[195][196] A number one best-seller in the UK, the book sold 26,436 copies within its first three days release.[197][198]
Wrestling
On 1 April 2023, KSI appeared atWWE's flagship event,WrestleMania 39, during the match between Logan Paul andSeth "Freakin" Rollins. He accompanied Paul during his entrance wearing a Prime Bottle costume and interfered in the match, but wasfrog splashed by Paul after Rollins quickly switched himself with KSI.[199] On 8 March 2024, KSI made another appearance onSmackDown with Paul to celebrate Prime's partnership with WWE; however, they would be interrupted byRandy Orton, who would hit KSI with anRKO.[200][201]
In March 2021, KSI faced criticism for misgendering atrans person and using atransphobic slur in aSidemen video. He later apologised, claiming not to have known that the word was offensive.[204][205] In April 2023, KSI used the racial slur "Paki " in a Sidemen video parodying the British game showCountdown. He later apologised on Twitter and announced he was taking a break from social media. The video has since been removed.[206] He then visited the Al-Hikam Institute, a mosque inBradford, to "educate himself", where he apologised again for the hurt and disappointment he had caused.[207]
Income and wealth
In 2015, KSI's earnings were estimated byForbes as being over $4.5 million, ranking him as the fifth-highest-paid YouTuber in the world at the time.[208]
In 2018,Esquire magazine reported that, according toSocial Blade, KSI can make up to £250,000 in advertising revenue from one video and that product endorsements on his social media cost around £75,000.[209]Heavy reported in the same year that KSI was the director of three UK companies with equity totalling £1.7 million ($2.2 million).[210]
Business Insider reported that KSI's amateur boxing match versus Logan Paul in 2018 generated around £8.5 million ($11 million) frompay-per-view revenue alone and a furtherlive gate revenue of over £2.7 million ($3.5 million) from ticket sales.[211] Some estimates calculated the potential earnings from the fight at £30million to £40million each,[212] but KSI dismissed these claims, stating that his earnings were "a high amount" but "nowhere near £40million or £20million".[213][214]Forbes reported that KSI was contracted to earn a minimum amount of $900,000 from his second fight against Logan Paul in 2019.[215]
In an interview withMen's Health in 2020, KSI confirmed that he owns over ten properties "all around England" with a combined worth of over £10 million.[216][217] In 2020,The Sunday Times estimated KSI's earnings to be £12 million a year; a year later, they believed that his estimated earnings had gone up by another £13 million.[218][219]
KSI has been open about his investments incryptocurrency. He revealed that he had lost almost £6 million worth of cryptocurrency in 2021. He claims to be done with cryptocurrency following his losses.[220]
In July 2023, KSI invested inThe Fellas Studios, a production company owned by YouTubers Callum "Calfreezy" Airey and Joshua "TheBurntChip" Larkin.[221] It was also revealed that he had invested in notwoways, an East London sneaker brand owned by YouTuber Callum "Callux" McGinley.[222][223]
On 17 August 2024, KSI, along with the Sidemen, appeared and was ranked 21st onThe Times's list of "The UK’s top 30 richest gamers and creators in 2024", estimating £50 million in fortune shared among the group.[224]
Charity
In 2015, KSI donated $10,000 to an online charity stream done by YouTuber Castro1021, and he participated in the Race Against Slime event, raising money forSpecialEffect, a foundation developing technology to aid people with physical disabilities to play video games.[210]
On 14 February 2025, KSI participated in "Match for Hope 2025", a football charity event hosted in Doha, Qatar, as a player and co-captain for teamAboFlah & KSI, facing off against teamChunkz & IShowSpeed. The match ended with team AboFlah & KSI's 6-5 victory over team Chunkz & IShowSpeed. The event managed to raise more than $10.7 million for charity.[231][232]
^Kenber, Billy (27 August 2018)."YouTube stars KSI and Logan Paul hit jackpot as millions watch grudge match".The Times.Archived from the original on 29 October 2019. Retrieved29 October 2019.The Saturday night fight ended in a draw after six rounds but the windfall from ticket sales, online viewers, sponsors and merchandise meant both men departed as winners, with a lucrative rematch due to take place in February. [...] Organisers have not revealed details of the purse split but boxing experts have speculated that the vloggers could make as much as £30 million to £40 million each depending on how many fans pay to watch replays.
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