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KSAO-LD

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(January 2025) (Learn how and when to remove this message)
Television station in Sacramento, California
KSAO-LD
Channels
Programming
Affiliations
Ownership
Owner
History
FoundedAugust 1989 (1989-08)
Former call signs
  • K49DD (1992–1999)
  • KSAO-LP (1999–2010)
Former channel numbers
  • Analog:
  • 49 (UHF, 1992–2010)
  • Digital:
  • 49 (UHF, 2010–2020)
Call sign meaning
"Sacramento"
Technical information[2]
Licensing authority
FCC
Facility ID34578
ERP15kW
HAAT92.9 m (305 ft)
Links
Public license information
LMS

KSAO-LD (channel 49) is alow-powertelevision station inSacramento, California, United States, affiliated with the revived version ofhome shopping channelShopHQ. The station is owned byBridge Media Networks; KSAO-LD's transmitter is located on Crescent Ridge inEl Dorado Hills, California.

History

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This sectionneeds expansion. You can help byadding missing information.(September 2023)

Affiliations with MundoFox/MundoMax and Azteca América

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In August 2012, KSAO-LD became a charter affiliate of the Spanish-language networkMundoFox. In July 2015, the network was relaunched as MundoMax after21st Century Fox sold its stake of the network toRCN Televisión. MundoMax ceased operations on November 30, 2016. KSAO-LD affiliated withAzteca América the next day, taking over the affiliation from KSTV-LD (channel 32).

On December 31, 2022, Azteca América ceased operations, and the station affiliated withNewsNet the next day on January 1, 2023, effectively returning English language programming to the main channel since the early 2010s, but at the same time, KSAO-LD was dropped from local cable providers, such asComcast'sXfinity. When KSAO-LD was affiliated with Azteca América from 2016 to 2022, its main channel was not carried by DirecTV and instead carried Azteca Américaowned-and-operatedKEMO-DT2 in theSan Francisco Bay Area due to KEMO'shigh-definition signal.

Sale to Bridge Media Networks and short NewsNet affiliation

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On March 30, 2023, Bridge Media Networks, the parent company of NewsNet and Sports News Highlights (SNH), announced it would acquire KSAO-LD from Cocola Broadcasting and the company's six other stations for $3.2 million.[3] The transaction was completed on May 15, 2023.[4] As a result, KSAO-LD became a NewsNet owned-and-operated station for the Sacramento–Stockton–Modesto DMA.

On August 2, 2024, NewsNet and its sister network Sports News Highlights (on the station's second subchannel) were shut down due to low viewership and KSAO-LD affiliated with Fun Roads TV in the interim. It was later replaced byShopHQ, with the network both on the main channel and the third subchannel (49.3). Fun Roads TV was switched to the second subchannel (49.2).

2025–present

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In April 2025, ShopHQ was dropped when the network ceased operations and the main channel affiliated withBinge TV, moving from the third subchannel where the network was added the month before. In December 2025, ShopHQ returned to the main channel as a revival of the original network, despite the network's new direction as alive streaming-only outlet.[5] Binge TV was then moved to the twelfth subchannel (49.12).

Technical information

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Subchannels

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KSAO-LD's transmitter is located on Crescent Ridge inEl Dorado Hills, California. The station's signal ismultiplexed:

Subchannels of KSAO-LD[6]
ChannelRes.AspectShort nameProgramming
49.1480i16:9KSAOShopHQ
49.2Bridge1InfomercialsMPEG-4 video
49.3Bridge2InfomercialsMPEG-4 video
49.4AWSNAll Women's Sports Network (AWSN)MPEG-4 video
49.5OANOne America PlusMPEG-4 video
49.6InTouchIn Touch+MPEG-4 video
49.7SalesInfomercialsMPEG-4 video
49.8BarkTVBark TVMPEG-4 video
49.9ZLivingZ LivingMPEG-4 video
49.10FTFFTF SportsMPEG-4 video
49.11MTRSPR1MtrSpt1MPEG-4 video
49.12BingeBinge TVMPEG-4 video
49.13NBTNational Black Television (NBT)MPEG-4 video
49.14DrOzOz TVMPEG-4 video
49.15BeinbeIN Sports XtraMPEG-4 video
49.16ShopNowInfomercialsMPEG-4 video
  Subchannel broadcast withMPEG-4 video

Subchannel affiliations

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KSAO-LD was affiliated withBounce TV on subchannel 49.2 until March 2013, when Bounce was switched over toKUVS-DT subchannel 19.3 as part of a distribution agreement withUnivision Communications (now TelevisaUnivision), owner of KUVS.[7]

KSAO was affiliated withTheCoolTV on subchannel 49.2 until April 2016 when it was dropped and replaced byRetro TV. As part of an affiliation deal with Retro TV's parent companyLuken Communications (now Get After It Media), it also included the addition ofRev'n on subchannel 49.5.[8] Both channels were dropped in 2018. Retro TV and Rev'n returned to the market on KSTV-LD (channel 32) in 2025 on subchannels 32.2 and 32.3, respectively.

A simulcast of formerAzteca América affiliate KSTV-LP (channel 32) aired on subchannel 49.3 until the simulcast was dropped in early 2016. The channel remainedsilent for a short time until May 11, 2016, when it was affiliated withBuzzr, a broadcast television network airing classicgame shows.

On October 28, 2019, KSAO-LD became the third station in the Sacramento television market to affiliate withThis TV on subchannel 49.2, after having previous subchannel affiliations withKQCA (subchannel 58.2) andKTXL (subchannel 40.3).

Shortly after KSAO-LD took on the NewsNet affiliation, NewsNet's sister network,Sports News Highlights, was added on subchannel 49.6 (previously occupied bySonLife Broadcasting Network). It was moved to subchannel 49.2 in September 2023 when the station dropped This TV. Buzzr on 49.3 andShop LC on 49.5 were also dropped, removing the last remaining subchannels from the station's tenure under Cocola Broadcasting ownership. This TV has since ceased operations and Buzzr is currently onKBTV-CD (channel 8).

In December 2024, Fun Roads TV on the second subchannel (49.2) was dropped and was replaced bypaid programming, while the duplicatedShopHQ on the third subchannel (49.3) was switched to a sister channel, dubbed the "Best of ShopHQ." In late 2024, a series of subchannels were added, includingOne America News Network,Ace TV,AWE, Bark TV, Right Now TV,FTF Sports, and MtrSpt1. National Black Television, or NBT, was added in early 2025.

In February 2025, the "Best of ShopHQ" was dropped and the subchannel affiliated withbeIN Sports Xtra; the network moved to the sixth subchannel (49.6) a month later in March 2025. In August 2025, Right Now TV on the ninth subchannel (49.9) was dropped, replaced byZ Living, which was added earlier in June on the fourteenth subchannel (49.14). In September 2025, Ace TV on the fourth subchannel (49.4) was dropped and was replaced by All Women's Sports Network, or AWSN. Oz TV, which airs past episodes ofThe Dr. Oz Show, was added on the fourteenth subchannel (49.14). In October 2025, In Touch+, the 24/7 channel fromIn Touch Ministries, is added on the sixth subchannel (49.6), with beIN Sports Xtra moving once again, this time to the station's fifteenth subchannel (49.15). In December 2025, Binge TV moved from the main channel to the twelfth subchannel (49.12), dropping AWE.

References

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  1. ^"Assignments".Licensing and Management System.Federal Communications Commission. March 30, 2023. RetrievedMarch 30, 2023.
  2. ^"Facility Technical Data for KSAO-LD".Licensing and Management System.Federal Communications Commission.
  3. ^"Station Trading Roundup: 1 Deal, $3,200,000".TVNewsCheck. April 5, 2023. RetrievedApril 5, 2023.
  4. ^"Public Notice >> Licensing and Management System Admin >> FCC"(PDF).FCC. May 17, 2023. RetrievedAugust 11, 2023.
  5. ^"FAQ - ShopHQ".ShopHQ. RetrievedDecember 8, 2025.
  6. ^"Digital TV Market Listing for KSAO-LD".RabbitEars.info. Retrieved2023-03-31.
  7. ^"Bounce TV Now On-the-Air in Seven Univision Markets: San Francisco, Boston, Miami, Denver, Sacramento, Raleigh and Tampa".The Futon Critic. 14 March 2013. Retrieved22 April 2013.
  8. ^"Luken Signs Multi-Network Affiliation Deal with KSAO in Sacramento". Archived fromthe original on 2016-05-05. Retrieved2016-04-30.

External links

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Broadcast television in theSacramento,Stockton, andModesto metropolitan areas
Full-power
Low-power
Defunct
Retrieved from "https://en.wikipedia.org/w/index.php?title=KSAO-LD&oldid=1333632377"
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