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KROM

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Regional Mexican radio station in San Antonio

KROM
San Antonio, Texas United States

Broadcast area	Greater San Antonio
Frequency	92.9MHz (HD Radio)
Branding	Qué Buena 92.9
Programming
Language	Spanish
Format	Regional Mexican
Subchannels	HD2:Spanish CHR "Latino Mix" HD3:Regional Mexican "La Pantera 102.3"
Ownership
Owner	Uforia Audio Network (Tichenor License Corporation)
Sister stations	Radio:KMYO,KBBT,KVBH TV:KWEX-DT,KNIC-DT
History
First air date	1947 (as KITY)
Former call signs	KONO-FM (1947–1960) KITY (1960–1990) KSRR-FM (1990–1993)
Call sign meaning	Romántica (previous format)
Technical information^[1]
Licensing authority	FCC
Facility ID	67071
Class	C1
ERP	45,000watts
HAAT	412 m (1,352 ft)
Transmitter coordinates	29°16′29.00″N98°15′52.00″W / 29.2747222°N 98.2644444°W /29.2747222; -98.2644444
Translator	HD3: 102.3 K272EK (San Antonio)
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	Que Buena

KROM (92.9FM) is aregional Mexican radio station inSan Antonio, Texas. It is owned byUnivision Radio. Its studios are located in Northwest San Antonio, and the transmitter site is inElmendorf, Texas.

History

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This station began broadcasting as KONO-FM, the FM adjunct toKONO, in 1948. It broadcast a "good music" format that at one time aired in the evenings only and was sustaining with no commercials.^[2] On August 16, 1956, Mission Broadcasting, owner of the KONO stations, took KONO-FM off the air;^[3] it returned to the air in May 1957, now sharing a tower withKONO-TV (channel 12).^[4] In June 1960, the station changedcall signs to KITY (pronounced "kitty") and began offering a longer broadcast day of programs.^[2]

Mission sold KONO and KITY in 1986 to Duffy Broadcasting. By this time, KITY aired acontemporary hit radio format.^[5] The station was renamed Power 93 under Duffy^[6] and introduced amorning zoo–type morning show, thePower 93 Morning Zoo, co-hosted byElvis Duran (then styled "Lvis").^[7] Duran hosted the program for seven months before leaving the station.^[8] KONO and KITY were included in a 1987leveraged buyout of Duffy by Martin Greenberg, forming Genesis Broadcasting Corporation.^[9]

On September 6, 1990, KITY returned to adult contemporary as KSRR "Star 93".^[10] At the time, it was owned by Booth American's West Coast division, Genesis Broadcasting; when all of Booth's Texas stations were divested when Booth merged with Broadcast Alchemy to form Secret Communications, Tichenor Media bought KSRR for $3.8 million. Tichenor, a specialist in Hispanic broadcasting, relaunched KSRR as Spanish AC outlet "Éxitos en Español, KSRR FM 92.9" on March 27, 1993; later that year, it flipped completely to romantic asLa Romántica with new KROM call letters.

In 1995, KROM flipped to Regional Mexican asEstéreo Latino. The Tichenor stations (including KROM) were sold toUnivision in 2003. The station rebranded as Qué Buena in March 2016 as part of brand changes at Univision's Regional Mexican stations.^[11]

v t e Spanish-language radio stations in the state ofTexas
Stations	KABA – Louise KAIQ – Wolfforth KAMA – El Paso KAMA-FM – Deer Park KBDR – Mirando City KBEX - Dalhart KBIB – Marion KBIC – Raymondville KBNA-FM – El Paso KBNL – Laredo KBNR – Brownsville KBOC – Bridgeport KBRZ-FM – Victoria KBZO - Lubbock KCHX – Odessa KCOT – Cotulla KCZO – Carrizo Springs KDFM – Falfurrias KDFT – Ferris KDRN – Del Rio KDXX – Lewisville KEPI – Eagle Pass KEPX – Eagle Pass KESS - Port Arthur KEWP – Uvalde Estates KEYH – Houston KFLC – Fort Worth KFTG – Pasadena KFZO – Denton KGBT-FM – McAllen KGFZ - Burke KGSR - Cedar Park KGVL – Greenville KHFZ – Pittsburgh KHRO – El Paso KHVU – Houston KIBL – Beeville KINE – Kingsville KINT – El Paso KIRT – Mission KJOZ - Conroe KLAR – Laredo KLAT – Houston KLBD – Premont KLDS – Falfurrias KLEY-FM – Jourdanton KLFZ – Jacksonville KLIT – Ranchitos Las Lomas KLJA – Georgetown KLOL – Houston KLQB – Taylor KLTD - Temple KLTN – Houston KLTW - Winnie KLVL – Pasadena KLZT – Bastrop KMFR – Pearsall KMVK – Fort Worth KMXO – Merkel KMYO - Comfort KNOR – Krum KNTE – Bay City KNVO-FM – Port Isabel KOIR – Edinburg KOKE-FM - Thorndale KOPY - Alice KOVE-FM – Galveston KOYE – Frankston KPCO-FM – Cooper KPMB – Plainview KQBO – Rio Grande City KQBU-FM – Benbrook KQFX - Borger/Amarillo KQLM – Odessa KQQK – Beaumont KQUE – Houston KRCM – Shenandoah KRGE – Weslaco KRGC – Rio Grande City KRIO – McAllen KRIO-FM – Roma KROB – Robstown KROI - Seabrook/Houston KROM – San Antonio KRVA – Cockrell Hill KSAH – Universal City KSAH-FM – Pearsall KSJT-FM – San Angelo KSML-FM – Huntington KSTV – Stephenville KSVE – El Paso KTAE - Elgin KTAM – Bryan KTJM – Port Arthur KTLH – Hallsville KTNO – Plano KTNZ – Amarillo KTXO - Goldsmith KTXX-FM - Bee Cave KTXZ – West Lake Hills KTYR – Trinity KUBR – San Juan KUNO – Corpus Christi KVER – El Paso KVFM – Beeville KVIV – El Paso KVJM – Hearne KVJY – Pharr KVOZ – Del Mar Hills KVUD – Bay City KVUJ – Lake Jackson KVVO-LP – Abilene KVVT – Sulphur Springs KWBT – Waco KWEL – Midland KWMF – Pleasanton KWOW – Clifton KWRA-LP – Waco KXBJ – El Campo KXOI – Crane KXTN – San Antonio KXVR-LP – Corpus Christi KXZX-LP – Juilliard KXZY-LP – Waco KYLP-LP – Greenville KYST – Texas City KYWW – Harlingen KZAM – Pleasant Valley KZDC – San Antonio KZEP-FM - San Antonio KZIP - Amarillo KZNX – Creedmoor KZZA – Muenster
Defunct	KERB-FM – Kermit KJNZ – Hereford KJOJ-FM – Freeport KMUL – Farwell KOZA – Odessa KPDB – Big Lake KXPL – El Paso
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Texas See also Classical Jazz Religious Spanish Smooth Jazz Other

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History

References

External links