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| Broadcast area | KRCD:Los Angeles KRCV:Inland EmpireOrange County |
|---|---|
| Frequency | KRCD: 103.9MHz KRCV: 98.3 MHz |
| Branding | Recuerdo 103.9 Y 98.3 |
| Programming | |
| Format | Spanish oldies |
| Ownership | |
| Owner |
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| KLVE,KSCA,KMEX-DT,KFTR-DT | |
| History | |
First air date | KRCD: February 14, 1958 (as KTYM-FM) KRCV: November 18, 1957 (as KDRC) |
Former call signs | KRCD: KTYM-FM (1958–1973) KAGB-FM (1973–1976) KACE (1976–2000) KRCV: KDRC (1957–1962) KBOB-FM (1962–1993) KMNA (11/1993–12/1993) KBOB (12/3/1993–12/10/1993) KMQA (1993–1996) KRTO (1996–2000) |
Call sign meaning | KRCD:ReCuerDo (station branding) KRCV:ReCuerdo de laValle (branding soundalike) |
| Technical information | |
| Facility ID | KRCD: 1025 KRCV: 19088 |
| Class | KRCD andKRCV: A |
| ERP | KRCD: 4,100watts KRCV: 6,000watts |
| HAAT | KRCD: 118 meters KRCV: 91 meters |
Transmitter coordinates | KRCD:34°0′26″N118°21′54″W / 34.00722°N 118.36500°W /34.00722; -118.36500 KRCV:34°4′18″N117°48′46″W / 34.07167°N 117.81278°W /34.07167; -117.81278 |
| Links | |
| Webcast | Listen live (viaiHeartRadio) |
| Website | Official Website |
KRCD (103.9MHz) is acommercialFMradio stationlicensed toInglewood, California, and broadcasting toGreater Los Angeles Area.
KRCV (98.3 MHz) is also a commercial FM radio station, licensed toWest Covina, California, and broadcasting to the eastern San Gabriel Valley area of the eastern Los Angeles radio market.
KRCV and KRCDsimulcast aSpanish oldiesradio format branded as "Recuerdo" or in English, "Memory." The music focuses on the Spanish Oldies Californian soft regional, pop and ballad hits of the 1960s, 1970s, 1980s, 1990s and up to 2010. The stations are owned by theUforia Audio Network subsidiary ofTelevisaUnivision.
The stations have studios at the Univision Los Angeles Broadcast Center located on Centre Drive (nearI-405) in Westchester area of Los Angeles. KRCD'stransmitter is at a site in theKenneth Hahn State Recreation Area in theBaldwin Hills.[1] KRCV's transmitter is off Via Blanca inSan Dimas nearCalifornia State Route 57 (The Orange Freeway).[2]
On February 14, 1958, the stationsigned on as KTYM-FM.[3] In its early days, 103.9 mostlysimulcast co-ownedKTYM (AM 1460), and both stations were owned by Al J. Williams. Because KTYM was then adaytimer, required to be off the air at night, programming continued in the evening on KTYM-FM.
In 1961, KTYM-FM began targeting Los Angeles'African-American community at night withR&B andsoul music. The first black Operations Manager on Los Angeles FM radio was Charles (Chuck) Johnson and Lonnie Cook was the first African-American program director on an FM station. KTYM-FM carried the AM station's programming by day, then from sunset to midnight, the station aired black programming. Johnson had been a populardisc jockey atKPRS inKansas City, and Cook was also from Kansas City.
The format included R&B,Doo Wop, andBlues. Floyd Ray, the owner of the first black Los Angeles record distributor and formerbig band leader, hosted one of the shows. Ron Johnson was the lone white DJ. At midnight, just beforesign-off, the station played "Sugarloaf at Twilight" by Ahmad Jamal, Lonnie Cook doubled as a station engineer. Many future celebrities made their debuts on the station including a police officer who would soon be the Mayor of Los Angeles,Tom Bradley. LaMonte McLemore was a member of The Intervals (the Doo Wop group that represented the station at promotional functions) and was the station photographer. He was the photographer of the center page models inJet magazine and later was one ofThe 5th Dimension.
KTYM-FM was noted for its independent approach to programming, and many times refused to air the designated "A" side of a record. It even played tunes like "Your Old Lady" byThe Isley Brothers which had been banned from airplay in 1961. Cook featured the Doo Wop "B" side "Write to Me".AM 1230KGFJ's Larry McCormick (brother to lead singer Charles fromBloodstone) heard the station making noise and getting attention with "Your Old Lady" and added it to his playlist and to his televised dance show. When Atlantic Records got calls for the45 rpm record, the record label put it back on the market, earning a new hit song.
In 1973,Clarence Avant's Avant Garde Broadcasting acquired KTYM-FM and changed the call letters to KAGB-FM.[4] For the next 28 years, 103.9 FM, which became KACE in 1976, playedurban contemporary music. It became one of the premier stations for African American listeners in the Los Angeles area. In 1977, after Avant Gardé was put into receivership, All Pro Broadcasting, owned by formerGreen Bay Packersdefensive endWillie Davis and his wife Ann, acquired the newly renamed KACE. Some of the air personalities included Steve Woods, Lawrence Tanter, Pam Wells, Lisa Lipps, Ken Taylor, Hamilton Cloud, E.Z. Wiggins, Karla with a K, Mark Gunne, Antoinette Russell, Tommy T. (Thomas Turner) with Mike Mann, and Rico Reedie, along with news and public affairs personalities that included Ron Dungee, Sam Putineye, Mark Whitelocke, Isidra Person-Lynnie andKevin A. Ross.
For a three-year period, between 1988 and 1990, the station featured nightclub-formatted music mix shows for six days a week, with Southern California club DJ Elvin Bridges. In addition to being an on-air personality, Bridges created and produced his own weekday music mix show that aired during the afternoon rush hour he coined "Bumper To Bumper - In The Mix with Elvin Bridges", plus a weekly three-hour Saturday night party music mix show. "Let's Talk", "Speak Out", "Sunday Morning Live" and "The People's Connection" were popular community affairs talk shows. Production director Mark Drummond was also assistant program director during the Cox ownership years, and later worked on the production staffs atKFI.
KACE experimented with a hip-hop format in 1993 as "The People's Station, The New V103.9." Because KACE was powered at only 3,000 watts, it added anInland Empire simulcast, KAEV, which also broadcast at 103.9 FM (nowKHTI). However, the hip hop music was scaled back in October of that same year; Davis' company, responding to the political and social backlash against hip hop, announced a prohibition of the words "bitch," "ho," and "nigger" on air, and shifted to a "Positive Urban" format. However, this lowered ratings significantly. Davis flipped KACE tourban oldies and ended the simulcast with KAEV, switching it tomodern rock as KCXX. (Another local station,KPWR, also banned the words, but did not change itsrhythmic contemporary format.)
In 1994, KACE was sold toCox Radio for $11.3 million.[5] Cox was then also the owner of KFI andKOST.
On November 18, 1957, KDRC went on the air.[6] It was owned by Pacific South Broadcasting with J. Kent Blanché and J. David Worthy as the principals. The studios were at 1415 West Garvey Avenue.
In 1962, KDRC became KBOB, airing aneasy listening format. By 1965, KBOB became co-owned with daytimerKGRB (900 AM) inWest Covina. Owner Robert Burdette ran a daytime simulcast based on a Big Bands format, featuring a somewhat small-market sound, for over twenty years. KBOB continued the format daily until midnight. Burdette also leased KBOB to the University of LaVerne for a while in the early 1980s. ULV ran the same Big Band format (but not simulcast) during daylight hours, using students and other volunteers as DJs.[7] After Burdette's death, it became adance music station. In 1993, it switched to Spanish contemporary music as KMQA, "La Maquina." The station was powered at only 2,300 watts, targeting theSan Gabriel Valley. The station was sold to San Gabriel Valley Radio Communications Corporation Ltd. for $3.2 million.[8]
San Gabriel Valley Radio Communications Corporation switched 98.3 to a uniquerock en español format, becoming KRTO "Ritmo" 98.3." Shortly afterCox Radio bought KACE, it added KRTO to give KACE's programming better coverage in the eastern suburbs of Los Angeles. Cox paid $19 million for the 98.3 signal.[9]
In 1997, the two stations began simulcasting KACE's Urban AC format on two frequencies. During this time, iconic Soul DJ and broadcast engineer Johnny Morris hosted overnights, and veteran broadcaster George Moore hosted a weekly Saturday-night '70s show.[10] In 1999, the stations added thenationally syndicatedTom Joyner Morning Show but ratings remained low.
In 2000, Cox decided to leave the Los Angelesradio market by trading KOST and KFI to AMFM (now part ofiHeartMedia, Inc.) in exchange for several stations inAtlanta, where Cox is headquartered, while KACE/KRTO were sold to Hispanic Broadcasting Company (now part ofUnivision Communications through itsUnivision Radio subsidiary) for $75 million.[11]
Once the sale was finalized, the stations flipped to aSpanishClassic hits format, branded as "Recuerdo" or in English, "Memory." KACE switched itscall sign to KRCD while KRTO became KRCV; the final sign-off for the Urban format on both frequencies occurred on February 28, 2000.[12] In recent years, the station has dropped most 60's and 70's music and is focused on the 80's to 2010. Both stations becameaffiliates of theUforia Audio Network in 2019.
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