 | |
| Broadcast area | Las Cruces, New Mexico |
|---|---|
| Frequency | 104.9MHz (HD Radio) |
| Branding | Magic 104.9 |
| Programming | |
| Format | Hot adult contemporary |
| Subchannels | HD2:Spanish adult contemporary "La Equis 96.7" |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner | Bravo Mic Communications, LLC |
| KOBE,KVLC,KXPZ | |
| History | |
First air date | June 1, 1974; 50 years ago (1974-06-01) (as KOPE) |
Former call signs | KOPE (1974–1987)[1] |
| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 54946 |
| Class | A |
| ERP | 3,000watts |
| HAAT | -10 meters (-32 feet) |
Transmitter coordinates | 32°18′07″N106°48′08″W / 32.30194°N 106.80222°W /32.30194; -106.80222 |
| Translator(s) | 96.7 K244FF (Las Cruces, relays HD2) |
| Links | |
Public license information | |
| Webcast | Listen Live Listen Live (HD2) |
| Website | KMVR Online KMVR-HD2 Online |
KMVR (104.9FM, "Magic 104.9") is aradio station licensed to serveMesilla Park, New Mexico. The station is owned by Bravo Mic Communications, LLC. It airs ahot adult contemporarymusic format featuring artists such asNelly Furtado,Duran Duran,The Fray,The Cure,Green Day,Madonna,Lifehouse, and others. Its sister stations areKOBE,KVLC,KXPZ.[3] KMVR-FM broadcasts on 104.9 from Mesilla Park NM. The Format is Hot Mod AC and has the slogan "Your Favorite Music" The core artists include Adele, Maroon 5, Bruno Mars, Kelly Clarkson, Train & fun. Its studios and transmitter are located separately in Las Cruces.
The station was assigned the KMVR call letters by theFederal Communications Commission on May 18, 1987.[1]
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