 | |
| Broadcast area | |
|---|---|
| Frequency | 96.1MHz |
| Branding | Big 96.1 FM |
| Programming | |
| Language | English |
| Format | Classic hits |
| Ownership | |
| Owner | Noalmark Broadcasting Corporation |
| KAGL,KDMS,KELD,KELD-FM,KIXB,KLBQ,KMLK,KVMA,KVMZ | |
| History | |
First air date | May 12, 1984; 40 years ago (1984-05-12) |
Former call signs |
|
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 35010 |
| Class | C1 |
| ERP | 100,000watts |
| HAAT | 136 meters (446 feet) |
Transmitter coordinates | 33°16′16″N92°39′17″W / 33.27111°N 92.65472°W /33.27111; -92.65472 |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | www |
KMRX (96.1FM, "Big 96.1") is aclassic hits music formattedradio station located and licensed inEl Dorado, Arkansas and servesNorth Louisiana andSouth Arkansas. The station is owned and operated byNoalmark Broadcasting Corporation.
The station was assigned the KMRXcall letters by theFederal Communications Commission on July 5, 2004.[2]
When its call letters were KXZX, the station originally had aHAC format and was branded as "96X". When the call letters changed to KMRX, the station was rebranded as "Mix 96.1" and then "Power 96.1". The station airedThe Kidd Kraddick Morning Show during this time. In 2017 when the station switched its format to classic hits and became "Big 96.1", the HAC format moved toKELD-FM which rebranded as "106.5 the Planet".
KMRX is managed by J.J. Cook.Operations Manager is J. Randal Harvey.
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