 | |
| Broadcast area | Sioux Falls, South Dakota |
|---|---|
| Frequency | 97.3MHz |
| Branding | 97.3 KKRC |
| Programming | |
| Format | Classic hits |
| Affiliations | Compass Media Networks United Stations Radio Networks Westwood One |
| Ownership | |
| Owner |
|
| KXRB-FM,KIKN-FM,KKLS-FM,KSOO,KSOO-FM,KXRB,KYBB | |
| History | |
First air date | 1971 (1971) (as KSOO-FM) |
Former call signs | KSOO-FM (1968–1973) KPAT (1973–1994) KMXC (1994–2020) |
Call sign meaning | Former call letters of93.5 FM in the 1980s |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 64711 |
| Class | C1 |
| ERP | 100,000watts |
| HAAT | 259.7 meters (852 ft) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | 973kkrc.com |
KKRC-FM (97.3MHz, "97.3 KKRC") is aradio station broadcasting aclassic hitsformat, and serves theSioux Falls, South Dakota area. The station is currently owned byTownsquare Media.
Its studios are located on Tennis Lane in Sioux Falls, while its transmitter is located nearHumboldt.
The station signed on as KSOO-FM in 1971. In 1973, KSOO-FM changed call letters to KPAT. For many years, KPAT competed against CHR competitorKKRC-FM for ratings throughout the entirety of the 1980s, and later became Sioux Falls' dominant Top 40/CHR station after KKRC dropped the format in September 1990.
On August 21, 1993, at 6 p.m., KPAT beganstunting with a computerized countdown. At noon on August 23, KPAT flipped tocountry as "Kat Country".[2] On November 22, 1994, at 5 p.m., KPAT flipped to ahot adult contemporary format as KMXC, "Mix 97.3".[3]
The station debuted its current format and callsign on August 31, 2020, after stunting the weekend prior with a loop of "Back in Time" byHuey Lewis and the News. The first song on KKRC-FM was "Let's Go Crazy" byPrince.[4]
43°43′44″N97°05′10″W / 43.729°N 97.086°W /43.729; -97.086
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