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|---|---|
| Broadcast area | Las Vegas Valley |
| Frequency | 103.5MHz (HD Radio) |
| Branding | La Tremenda 103.5 |
| Programming | |
| Format | Regional Mexican |
| Subchannels | HD2: SpanishAdult Hits "LA 103.5 HD2" HD3:KLSQ simulcast |
| Ownership | |
| Owner |
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| KRGT,KLSQ | |
| History | |
First air date | February1989 (as KLTN) |
Former call signs |
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Call sign meaning | "Kiss FM" (previous format) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 28893 |
| Class | C |
| ERP | 100,000watts |
| HAAT | 353 meters (1,158 ft) |
| Links | |
Public license information | |
| Webcast | Listen live (viaiHeartRadio) |
KISF (103.5FM, "La Tremenda 103.5") is a commercialradio station located inLas Vegas, Nevada. KISF airs aRegional Mexican music format, and is the Las Vegas affiliate for El Bueno, La Mala, Y El Feo in the morning and El Free-Guey in the afternoon. Its studios are inSpring Valley and its transmitter is onBlack Mountain inHenderson. KISF is owned by Latino Media Network; the station was programmed by previous ownerTelevisaUnivision'sUforia Audio Network until 2024.
KISF signed on as KLTN with anadult contemporary format as "Lite 103.5" in February 1989. In January 1991, the station rebranded as "Magic 103.5" under new call sign KMMK.
On May 22, 1992, the station changed itscall sign to KEDG, and adopted amodern rock music format, branded as "The Edge".[2] The station debuted at #1 in the Las Vegas ratings and was influential in other stations nationwide flipping to the format. In 1996, KEDG gained a direct competitor as KFBI adopted a harder edgedmodern rock music format under the call signKXTE.
On June 5, 1998, at noon, KEDG flipped tourban oldies under the call sign KISF, and branded as "Kiss-FM".[3]
In March 1999, Heftel Broadcasting Corporation (which eventually became Univision Radio and thenUforia Audio Network) acquired the frequency, and flipped 103.5 toRegional Mexican as "La Nueva 103.5", becoming the first Spanish FM radio station serving the Las Vegas Hispanic community.[4] On March 24, 2016, KISF rebranded as "Zona MX 103.5".
KISF was one of eighteen radio stations thatTelevisaUnivision sold to Latino Media Network in a $60 million deal announced in June 2022, approved by theFederal Communications Commission (FCC) that November,[5] and consummated on December 30, 2022.[6] Under the terms of the deal, Univision agreed to continue programming the station for up to one year under alocal marketing agreement.[5]
In June 2023,TelevisaUnivision turned over full operations of the three stations to Latino Media Network, making the Las Vegas market the second market from the company to turn over its operations from TelevisaUnivision, with the first one being theMcAllen-Brownsville-Harlingen market in the spring of 2023.
The Current Programming for the station is as follows; El Bueno, La Mala, y El Feo: 6AM-10AM, DJ Izma: 10AM-4PM, El Free-Guey Show: 4PM-8PM, Mas Música Tremenda: 8PM-12AM.
36°00′29″N115°00′22″W / 36.008°N 115.006°W /36.008; -115.006