KFRU (1400AM) is aradio station located inColumbia, Missouri. Its programming format consists primarily of news, talk and sports. The station is licensed toCumulus Media. The station is also audible ontranslator K255DJ 98.9 FM in Columbia.
KFRU was founded inBristow, Oklahoma, by E.H. Rollestone, in January 1925. That fall, the station was purchased byStephens College and moved to Columbia (with Rollestone going on to found KVOO, nowKOTV).[2]
On September 24, 1935, theFederal Communications Commission approved transfer of the station from Nelson R. Darragh, of St. Louis, to Luther L. Hill, of Des Moines.[3] Several owners later, the station was purchased by theSt. Louis Star-Times newspaper, mostly for its regional broadcast frequency of 630 kHz, later moved to its St. Louis radio station,KXOK. In 1940, KFRU became an affiliate of theBlue Network.[4] The station was assigned its current 1400 kHz frequency in 1941.
Mahlon Aldridge Jr. was appointed manager in 1945, purchasing the station in 1948 in partnership with the publisher of the ColumbiaDaily Tribune.[4] In 1957, the station's format consisted of a mixture of country music, news and sports.
Aldridge sold his interest to his partner's son in the 1980s, and competition caused the station's audience share to fall. After another change in ownership, KFRU was purchased by a local ownership group headed by Al Germond, who moved the studios into the broadcast complex with their KARO-FM (nowKPLA) station. The group formed and purchased additional stations in the Columbia andJefferson City markets under the name of Premier Marketing Group.
Logo before translator sign on
In 2004, KFRU and the other Premier Marketing Group stations were sold to Cumulus Broadcasting. In August 2017, KFRU applied for an FM translator at 98.9 as part of the FCC's AM revitalization project. The translator signed on for the first time on August 18, 2019.
When KFRU was purchased by theStar-Times, it became affiliated with theNBC Blue Network, now theABC Radio Network. KFRU switched toWestwood One News in 2014. After Westwood One ended their newsfeed, KFRU returned to ABC News Radio on August 31, 2020.
KFRU was the longtime flagship station of play-by-play broadcasts of Missouri Tiger football and basketball teams. On December 22, 2009, Mizzou Sports Properties (owned by Learfield Sports) announced it would move Tiger broadcasts to Zimmer Radio's mid-Missouri cluster, fronted by 99,000-wattKCMQ, starting in 2010.[5]
WithKMOX-AM in St. Louis as a network affiliate, the network has had many regional and national broadcasters providing play-by-play and color commentary for MU sports broadcasts, including:
Jack Buck (member of the Baseball and Radio Hall of Fame)
As of the 2012 Major League Baseball season, the station is no longer aSt. Louis Cardinals radio network affiliate; Zimmer Radio'sKSSZ replaced KFRU as the Columbia market affiliate. According to previous years' KFRU promotional advertisements, they had been affiliated with the Cardinals for at least 60 years.
Prior to the founding of university-owned station KBIA-FM in 1971, KFRU was a primary training ground for broadcast journalism students at the university. Even after this time, the station still employs students and recent graduates; many graduates list the station on their current employment biography pages.
James Keown - state capital reporter and Sunday Morning Roundtable contributor - currently incarcerated in the Commonwealth of Massachusetts after being convicted of murdering his wife bypoisoning her with antifreeze. Keown was arrested by the United States Marshals Service in November 2005 during a commercial break on his “Partyline” program on sister-station KLIK in Jefferson City, Mo.[6]
Roger Gafke, news director
Scott Baker - former press secretary for Rep.Kenny Hulshof
Ara Ayer - reporter for WAAY-TV; producer for Dateline NBC, NBC Nightly News; conflict photographer: World Picture News; commercial director, DP, filmmaker for PBS, Bloomberg TV
Anne Steffens - formerly withKMOV, now Director of the Office of Communications of the Archdiocese of St. Louis
John Fougere, sportscaster - currently associated with William Woods University
Robert Loggia - actor (deceased)
Brad Whitworth - sportscaster/announcer - now Sr. Comms Mgr, Strategic Alliances atCisco Systems
Kevin M. Gray - sportscaster and sports director - now President of the Kansas City Sports Commission
Tony Messenger - evening show host; was concurrently a Columnist with the ColumbiaDaily Tribune - A Pulitzer Prize winner now associated with the St. Louis Post-Dispatch
Chris Kelly - evening show host; former local and state politician; resigned to accept appointment as Boone County associate circuit judge (retired)
Mike Kelly - Morning sports reports; Missouri Men's Basketball play-by-play; Left his full-time job as Missouri Athletic Department Director of Broadcast Operations on May 30, 2007, to join The Insurance Group sales department[1], but will remain as play-by-play announcer. During the David Lile Show on June 29, 2007, it was announced that it was his last day "due to budgetary reasons" with the Cumulus stations (he also provided reports for Jefferson City station KLIK-AM)
Dave Schmidt - (retired) former Weatherman for KOMU TV in Columbia, Mo.
Steve Lager- 25 year radio career in Kansas City including mornings at KCIY
Dusty Rhodes-the Midnight Mayor
Bob Pollack - Sports Director
Brad Stephenson - news anchor/reporter
Richard M. Cottam (deceased) - news anchor/reporter 1957–1963; Instructor Dept. of Journalism Univ. of Missouri- Columbia 1956-1963; Co-host "Conversations with Dick and Doris" 1961–1963; NBC News associate Producer Huntley-Brinkley Report 1963–1967; NBC News Election unit 1968-1971
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