 | |
| Frequency | 1360kHz |
|---|---|
| Branding | Power Talk 1360 |
| Programming | |
| Format | Talk Radio |
| Affiliations | |
| Ownership | |
| Owner |
|
| KJSN,KMRQ,KOSO,KWSX | |
| History | |
First air date | March 20, 1950; 74 years ago (1950-03-20) (as KMOD) |
Former call signs |
|
Call sign meaning | FIVe (backronym for former "K-5" branding) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 12959 |
| Class | B |
| Power | 4,000watts day 950 watts night |
Transmitter coordinates | 37°41′23″N120°57′12″W / 37.68972°N 120.95333°W /37.68972; -120.95333 |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | PowerTalk1360.iheart.com |
KFIV (1360AM "Power Talk 1360") is acommercialradio stationlicensed toModesto, California. It has atalk radioformat and is owned byiHeartMedia, Inc. Some talk shows and newscasts are shared with co-owned 96.7KALZFresno and 1400KRZRVisalia. KFIV's studios and offices are on Lancey Drive in Modesto.
KFIV is aClass B AM station. By day, it is powered at 4,000watts. But to protect other stations on1360 AM from interference, at night it reduces power to 950 watts. Thetransmitter is on Sylvan Avenue near Oakdale Road in Modesto.
Founded in 1950 as KMOD, the station became KFIV in 1957 and had ahit music format branded "K-5" for much of its early years. From 1989 to 1991, the station was KASH and had abusiness news format. KFIV returned to its present call sign in 1991 and began broadcasting a news/talk format around 1994.Clear Channel Communications, predecessor to iHeartMedia, bought KFIV in 2000.
The stationsigned on the air on March 20, 1950; 74 years ago (March 20, 1950). Its originalcall sign was KMOD, a 1,000-watt station owned by Radio Modesto, Inc.[2][3] KMOD was a network affiliate ofABC Radio and broadcast popular ABC programs such asThe Lone Ranger and commentaries byPaul Harvey andWalter Winchell.[4][3] KMOD's studios were once located in theHotel Covell prior to moving to Orangeburg Avenue and Oakland Road in 1953.[3][2]
Among early programming on KMOD were early morning shows in foreign languages including Portuguese, Italian, and Spanish; popular and country music; and a Saturday afternoon program featuring the music ofGlenn Miller.[5][3]The Billboard observed in 1954 that KMOD DJ Gene Williams played "good danceable instrumentals" on his program.[6]
In 1957, Radio Modesto sold KMOD to the Finley Broadcasting Company for $170,000.[7] KMOD became KFIV on May 5, 1957 and was sold by Finley to K-Fiv, Inc. in 1959 for nearly $103,000.[2][8] Branded "K-5", KFIV was aTop 40 station into the 1980s.[9][10][11]
KFIV increased its power from 1,000 to 5,000 watts in 1965.[2] Kilibro Broadcasting bought KFIV for $475,000 in 1966.[12] Kilibro founded aKFIV-FM sister station in 1977.[13] In 1982, the KFIV stations were part of a four-station, $5.7 million sale from Kilibro and Monterey Peninsula Communications to Community Pacific Broadcasting.[14]
The station became KZUN, "Modesto’s Country Cousin" station featuring popular country and western music in 1984.[15] KZUN was unsuccessful against established country stations KTRB and KMIX AM and FM.[15]
The station became KFIV again in September 1985. KZUN changed its call letters back to KFIV and its format back to Adult Contemporary but this time they utilized the Satellite Music Network's Starstation AC. In 1987, KFIV dropped Adult Contemporary and went to Contemporary Hit Radio which they simulcast on their FM sister station, KFIV-102.3.[15]
The call sign changed to KASH on March 17, 1989.[16] KASH changed from music tobusiness news and talk and joined theMutual Broadcasting System.[17][18]
The station became KFIV again on February 22, 1991 and retained its previous business format.[16][19] By 1994, KFIV became a standardnews/talk station.[20] Community Pacific Broadcasting purchasedStockton station KJAX (laterKWSX) in 1996 and made KJAX a full-time simulcast of KFIV.[21]
After 50 years of local ownership, KFIV was acquired byClear Channel Communications, the forerunner to today'siHeartMedia, Inc., in 2000.[22] KFIV was branded "Power Talk 1360 KFIV" around 2001.[23] By 2003, KFIV had a local morning show along with syndicated talk shows includingThe Rush Limbaugh Show,Dr. Laura, andThe Savage Nation.[24]
In 2006, KFIV and KWSX began a new simulcast branded "K-5 and K-6" after KWSX changed from a religious to news/talk format and introduced a new morning show hosted by Bill Mick.[25][26] Dave Bowman (formerly Dave Diamond) replaced Mick as morning host for KFIV/KWSX in 2007 and moved to afternoons before resigning in 2015.[27][28][29]
The KFIV/KWSX simulcast was rebranded "Power Talk" in September 2013.[30] Trevor Carey replaced Bowman as afternoon drive host in February 2015.[31] Dan Conry became afternoon drive host in July 2016.[32]
In June 2018, KWSX dropped the KFIV simulcast and became aFox Sports Radio affiliate.[33]
KFIV features a local talk show in afternoondrive time, hosted by Mike Douglass. From co-owned 96.7KALZ inFresno, KFIV also carries Trevor Carey and John Gerardi. The rest of the weekday schedule is made up ofnationally syndicatedconservative talk shows. They includeThe Glenn Beck Radio Program,The Sean Hannity Show,The Clay Travis and Buck Sexton Show andCoast to Coast AM withGeorge Noory from co-ownedPremiere Networks. In the evening,The Mark Levin Show fromWestwood One is heard.[34] Weekend syndicated programs includeRich DeMuro on Tech,Bill Handel on the Law andSunday Night with Bill Cunningham. KFIV broadcasts hourly updates fromFox News Radio.[35]
KFIV also broadcasts some sports coverage, such asNFL on Westwood One Sports.[36] KFIV once carriedSan Jose State UniversitySpartans football in 2005,[37] 2008,[38] and from 2012 to 2019.[39][40]
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