| Broadcast area | Waco metropolitan area |
|---|---|
| Frequency | 1590kHz |
| Branding | Kicker 99.3[1] |
| Programming | |
| Format | Classic country |
| Ownership | |
| Owner |
|
| History | |
First air date | May 23,1956 (as KBUS) |
Former call signs |
|
Call sign meaning | K BellmeadHoT (city of license and former format at 104.9) |
| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 21493 |
| Class | D |
| Power | 2,500watts day 65 watts night |
Transmitter coordinates | 31°41′10.00″N96°27′18.00″W / 31.6861111°N 96.4550000°W /31.6861111; -96.4550000 |
| Translator | See § Translator |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | www |
KBHT (1590AM "Kicker 99.3") is acommercialradio station, paired with an FM relay translator, broadcasting aclassic countryradio format.[3]Licensed toMexia, Texas, the station serves theWaco metropolitan area. The station is currently owned by M&M Broadcasters, Ltd.[4] Its studios are in Waco, and itstransmitter is located in Mexia.
| Call sign | Frequency | City of license | FID | ERP (W) | HAAT | Class | FCC info | Notes |
|---|---|---|---|---|---|---|---|---|
| K257GO | 99.3 FM | Waco, Texas | 147224 | 250 | 126 m (413 ft) | D | LMS | First air date: August 12, 2013 (as 99.1 K256BW) |
On May 23, 1956, the stationsigned on as KBUS.[5] It was owned by Bi-Stone Broadcasting, and was a 500wattdaytimer, required to leave the air after sunset.
On February 29, 2012, the then-KLRK changed its format toadult hits, branded as "101.3 Bob FM", also broadcasting on FMtranslator K267AI 101.3 FM inMoody, Texas.[6]
On February 28, 2013, KLRK changed its format toRegional Mexican music, branded as "La Caliente."[7]
On April 18, 2014, KLRK changed back todance hits, branded as "101.3 Party".[8]
On February 3, 2015, KLRK changed its format toadult contemporary music and rebranded as "Mix 101.3".
On August 20, 2016, KLRK switched to asimulcast ofadult contemporary-formattedKBHT 104.9 FM inBellmead. 1590 switched again to adult hits, as "Bob-FM" simultaneously with 104.9 FM. Ironically, 1590 and 104.9 were reunited as a result, having once been independently programmed AM and FMsister stations, owned by the Groveton Family, and still broadcasting from Downtown Mexia.[9]
During the summer of 2018, KLRK began airing the nationalFox Sports Radio feed and reimaged as "Fox Sports 1590."
The station changed its call sign to KEKR on November 28, 2019.
On January 19, 2020, KEKR changed its format from sports (which moved to KBHT-HD3) to classic country, branded as "Kicker 99.3".[10]
On July 2, 2023, KEKR began simulcasting its classic country format onKBHT 104.9 FM Bellmead/Waco and rebranded as "Kicker 104.9".[11]
On July 15, 2024, "Kicker 104.9" reverted to "Kicker 99.3", remaining on this station and its translator, while 104.9 broke away from the simulcast to assume the format of 92.9 KRMX, after that facility was sold to new ownership.
