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| Broadcast area | Midland-Odessa |
|---|---|
| Frequency | 103.3MHz |
| Branding | 103.3 Kiss FM |
| Programming | |
| Format | Rhythmic Top 40 |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| KCHX,KCRS-AM,KFZX,KMRK-FM | |
| History | |
First air date | 1976[1] |
Former call signs | KWMJ (1976–1990)[1][2] |
| Technical information[3] | |
Licensing authority | FCC |
| Facility ID | 9667 |
| Class | C1 |
| ERP | 100,000watts |
| HAAT | 280.0 meters (918.6 ft) |
Transmitter coordinates | 32°5′11″N102°17′10″W / 32.08639°N 102.28611°W /32.08639; -102.28611 |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | thekissfm.com |
KCRS-FM (103.3MHz103.3 Kiss FM) is aradio station that serves theMidland–Odessa metropolitan area withRhythmic Top 40 music.
The station signed on the air in 1976 as KWMJ-FM which was aMuzak format known as "Beautiful Music for Midland-Odessa." It remained aMuzak format till it changed its call letters to match the AM station it had shared studios with at 1001 S. Midkiff in Midland since 1976, KCRS-AM. FM 103.3 became KCRS-FM and flipped to a Top 40 format known as "K-103" in 1990. It remained a Top 40 format for a few years and then switched to an AC format known as "Max 103." In late 2000 it was purchased byClear Channel Communications, Inc and changed its format back to top 40 and branded itself as "103.3 Kiss FM."
The station is currently owned by ICA Broadcasting, a local company. They acquired the contract for $3 million in 2010 fromGap Broadcasting (whom acquired many stations including KCRS-FM fromClear Channel Communications).[4] Its studios are located at the ICA Business Plaza on East Eighth Street in Odessa, just east of downtown, and its transmitter is located inGardendale, Texas.
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