 | |
| Broadcast area | Dallas–Fort Worth metroplex |
|---|---|
| Frequency | 98.3MHz |
| Branding | Luna 98.3 |
| Programming | |
| Language | Spanish |
| Format | Adult contemporary |
| Ownership | |
| Owner |
|
| History | |
First air date | August 2, 1982; 43 years ago (1982-08-02) |
Former call signs | KWCS (1980–1993) |
Former frequencies | 96.7 MHz (1980–1993) |
Call sign meaning | Bridgeport's Country (former format) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 64694 |
| Class | C |
| ERP | 93,000 watts |
| HAAT | 620 meters (2,030 ft) |
| Links | |
Public license information | |
| Website | Luna 98.3 Website |
KBOC (98.3 FMLuna 98.3) is acommercial radio stationlicensed toBridgeport, Texas, and serving theDallas–Fort Worth metroplex. It is owned byMediaCo and airs aSpanish ACradio format.
The radio studios and offices are on Gateway Drive inIrving, Texas.[2] Thetransmitter is off Farm to Market Road 730 N inRosston, Texas.[3]
On August 2, 1982, this stationsigned on the air as KWCS.[4] It originally broadcast on FM frequency 96.7 MHz with acountry music format that wasautomated part of the day. KWCS was nicknamed "Wise County Stereo". The station was owned by the Bridgeport Broadcasting Company and was originally powered at only 3,000 watts, limiting its signal to the suburbs northwest ofFort Worth.
In 1993, the station swapped signals with KDVS (nowKTCK-FM), moving to 98.3 MHz, and changing itscall sign to KBOC. The station kept its country music format. For a time, it was asister station toKNOR 93.7 FM. Owner Dick Witkovski announced the sale of KBOC toEntravision Communications in early 2005. But that deal fell through.
KBOC then began simulcasting country music from 92.1KTFW-FM until November 11, 2005, when the station wentdark, pending its renewed sale to Entravision. KBOC returned to the air with aTejano music format on February 6, 2006. It was called "José 98.3". In August 2006,Liberman Broadcasting announced it would purchase the station. The full acquisition took place in November. Liberman changed the branding to "El Norte 98.3."
In 2011, Liberman rebranded KBOC as "La Z 98.3", airing aRegional Mexican format. That lasted about five years. In January 2016, KBOC changed its format toSpanishadult contemporary, branded as "Luna 98.3".[5] In early 2018, Luna 98.3 flipped to SpanishCHR, targeting younger Hispanic listeners and competing with 107.9KDXX and 107.1KESS-FM, both owned byUnivision Communications.
Unlike most of the area's FM stations, which transmit their signals fromCedar Hill, KBOC transmits its signal from an unincorporated area within the county borders ofCooke,Montague, andWise. Therefore, KBOC's signal is much stronger in the Northwestern parts of the Dallas/Fort Worth metroplex as well as the cities ofDecatur,Bowie, Gainesville, and Sherman, as far north asArdmore, Oklahoma, but is considerably weaker in Dallas and areas Southeast of the city itself.
33°26′13″N97°29′06″W / 33.437°N 97.485°W /33.437; -97.485