  | |
| Broadcast area | Waco metropolitan area |
|---|---|
| Frequency | 95.7MHz (HD Radio) |
| Branding | Big 95 |
| Programming | |
| Format | Classic Hits |
| Subchannels | HD2:Urban contemporary "Z95.1" |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| KBRQ,KIIZ-FM,KLFX,KWTX,KWTX-FM,WACO-FM | |
| History | |
First air date | September 9, 1959; 66 years ago (1959-09-09) (as 95.5 KEFC) |
Former call signs | KEFC (1959-1978) KNFO-FM (1978–1993) KCKR (1993–2003) |
Call sign meaning | KBiG Oldies (former format) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 33724 |
| Class | C2 |
| ERP | 24,000watts |
| HAAT | 154 meters (505 ft) |
Transmitter coordinates | 31°30′51″N97°11′43″W / 31.51417°N 97.19528°W /31.51417; -97.19528 |
| Translators | 95.1 K236BR (Waco, relays HD2) |
| Links | |
Public license information | |
| Webcast | Listen Live Listen Live (HD2) |
| Website | kbgo.iheart.com z95live.iheart.com (HD2) |
KBGO (95.7FM) is acommercialradio station inWaco, Texas. It broadcasts aclassic hitsformat, switching toChristmas music for much of November and December. KBGO is owned byiHeartMedia, Inc.[2] It carries twonationally syndicated programs from co-ownedPremiere Networks: In middaysThe Martha Quinn Show and in afternoonsMurphy, Sam & Jodi.
KBGO has aneffective radiated power (ERP) of 24,000watts.[3] The studios andtransmitter are co-located onHighway 6 nearU.S. Route 64 in Waco.[4] KBGO broadcasts usingHD Radio technology. The HD2subchannel airs anurban contemporary format know as "Z95.1" which feeds 92-wattFM translator K236BR at 95.1MHz.[5]
The stationsigned on the air on September 6, 1959.[6] The originalcall sign was KEFC. The studios and tower were at "The Market Place" strip mall shopping center in the 4700 block of Bosque Boulevard.
KEFC was powered at 3,100 watts, a fraction of its current output. Itstower was short, at 220 feet (67 m). And the station broadcast on 95.5 MHz, a notch down the dial from its current spot. The call letters were taken from the initials of the officers of Music Unlimited, the company which signed the station on (Vice President Charles Koehne, President B.B. English, Vice President John Fulbright and Treasurer James Cook.)
KEFC aired a "good music" format consisting ofclassical, semi-classical andbeautiful music until 1969. The station then went through a series of formats:country for three years, thenprogressive rock, thenTop 40, before flipping toSouthern gospel music in February 1975.
KEFC was back to a contemporary format by 1977. The call letters were changed to KNFO-FM on February 15, 1978, and the station started branding as "K-95". In 1982, KNFO switched to a country format. On July 26, 1993, the station switched its call letters to KCKR, which lasted ten years. On February 25, 2003, the station flipped tooldies and changed its call sign to the current KBGO.[7]
The sign-on signal was basically that of aClass A, even though the channel was eligible for use by bigger class C signals. KEFC Waco was short-spaced with 95.5 KAZZ (now KKMJ) inAustin. In 1985, both 95.5 signals built new sites with powers of 100,000 watts on thousand foot towers. Both stations useddirectional antennas to protect the other.
By the late 1990s, KKMJ Austin changed to non-directional, allowing coverage of the growing Austin suburbs. KBGO Waco dropped to a Class C2, moved to a tower at the studios in Waco, with 24,000 watts at 470 feet on 95.7. It also returned to a non-directional antenna, although with less range.