 | |
| |
|---|---|
| Broadcast area | Rio Grande Valley |
| Frequency | 104.1MHz (HD Radio) |
| Branding | Wild 104 |
| Programming | |
| Language | Spanglish |
| Format | Rhythmic CHR |
| Subchannels | HD2: Radio Libertad |
| Ownership | |
| Owner |
|
| History | |
First air date | February 1, 1972 (53 years ago) (1972-02-01) |
Call sign meaning | Brownsville, Texas FM (also refers to the former B branding during its top 40 days) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 40777 |
| Class | C |
| ERP | 100,000 watts |
| HAAT | 373 meters (1,224 ft) |
Transmitter coordinates | 26°06′04″N97°50′20″W / 26.101°N 97.839°W /26.101; -97.839 |
| Links | |
Public license information | |
| Webcast | Listen live (viaiHeartRadio) |
| Website | wild104 |
KBFM (104.1FM) is a commercial radio station licensed toEdinburg, Texas, United States, carrying abilingualEnglish/Spanish languagerhythmic CHR format known as "Wild 104". Owned byiHeartMedia, the station serves theRio Grande Valley. KBFM's studios are located inWeslaco while the station transmitter resides inBluetown. In addition to a standardanalog transmission, KBFM broadcasts inHD Radio using thein-band on-channel standard, and streams online viaiHeartRadio.
After signing on February 1, 1972, KBFM started out with a broad-basedtop 40 direction when it debuted the format on the air in 1974. But in 2004, they shifted torhythmic top 40, thus putting them in competition withKBTQ (which would later exit the format in October 2005). Prior to relaunching as "Wild 104" in February 2004, KBFM has been previously known as "B104".[2]
KBFM changed ownership several times in the mid-1990s, with Calendar Broadcasting selling the station to Tate Communication Inc. in October 1994, with July Communications purchasing it the following year.[3] July Communications sold off KBFM toCumulus Media in July 1999.[4] Cumulus Media then sold KBFM, along with several other stations, to Clear Channel Communications (since renamediHeartMedia) by August 2000.[5]
The Mojo Morning Show with lead host Johnny O., originated over KBFM from March 2004 to June 2021; the program was cancelled[6] and replaced with the syndicatedTino Cochino Show.[7]
| ByAM frequency | |||||
|---|---|---|---|---|---|
| ByFM frequency |
| ||||
| NOAA Weather Radio frequency | |||||
| Bycall sign | |||||
| Defunct | |||||
  | This article about a radio station in Texas is astub. You can help Wikipedia byexpanding it. |
