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| Broadcast area | Greater Houston |
| Frequency | 104.9MHz (HD Radio) |
| Branding | Latino Mix 104.9 |
| Programming | |
| Language | Spanish |
| Format | Contemporary hit radio |
| Subchannels | HD2: Amor Celestial (Christian) HD3:TUDN Radio (KLAT) HD4: Radio Visión Latina 106.1 (Christian) |
| Ownership | |
| Owner |
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| Radio:KLTN,KOVE-FM,KESS TV:KXLN-DT,KFTH-DT | |
| History | |
First air date | January 7, 1969 (1969-01-07) (as KFRD-FMRosenberg) |
Former call signs |
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Call sign meaning | "Amor" (previous AC branding) |
| Technical information | |
| Facility ID | 57806 |
| Class | C2 |
| ERP | 10,500 watts |
| HAAT | 300 meters (980 ft) |
Transmitter coordinates | 29°45′26″N95°20′18″W / 29.75722°N 95.33833°W /29.75722; -95.33833 |
| Translators | 106.1 K291CE (Houston, relays HD4) |
| Links | |
| Webcast | |
| Website | 104.9 Latino Mix |
KAMA-FM (104.9MHz, "104.9 Latino Mix") is a commercial radio stationlicensed toDeer Park, Texas, and serving theGreater Houstonradio market. It is owned by theUforia Audio Network, a subsidiary ofUnivision, and it airs aSpanish-languageCHR/Top 40 format.
KAMA-FM has aneffective radiated power (ERP) of 10,500 watts and is aClass C2 FM station (equivalent to 50,000 watts at 500 feet). Thetransmitter is located on the historic 1948KNUZ tower, along with sister station 102.9KLTN, at 315 N. Ennis Street in theEast End. The studios and offices are located in the Univision building inUptown Houston, on the Southwest Freeway (U.S. Highway 59).
Originally, the station was licensed toRosenberg, Texas. Itsigned on the air on January 7, 1969, as KFRD-FM, thesister station toAM 980KFRD. KFRD-AM-FMsimulcast acountry music format.
Since being owned byUnivision, and its predecessor Tichenor Broadcasting, 104.9 has switched formats many times. It was once in simulcast with 93.3KQBU-FMPort Arthur as both SpanishAdult Contemporary "K-Love" andRegional Mexican "Estereo Latino". After it broke off the simulcast with 93.3, 104.9 became an English language station once again, as "The House Party, 104.9" featuring aRhythmic Contemporary format targeting second and third generation Hispanics. Once the 104.9 facility was moved fromMissouri City, Texas, to Deer Park, it simply rebranded as "Party 104.9".
The 104.9 facility has moved itscity of license (COL) on 2 separate occasions. Having originated in Rosenberg, it then was moved to theWells Fargo Bank Building in downtown Houston, and relicensed to Missouri City. After a few years, Univision moved 104.9 once again, as well as increased power of the station to 10,500 watts. This time, 104.9 relocated its transmitter to the historicEast End of downtown Houston's Ennis Street tower, which has historically housed both now-Univision co-owned 102.9KLTN, as well as the original sister to 102.9, 1230 KNUZ (nowKCOH). With the change to physical location at the Ennis tower, KAMA also changed COL again to its current Deer Park license. 104.9 also gained a simulcast partner as 105.3, licensed toCrystal Beach, Texas, became Party as well. Univision applied for and was granted a similarcall sign to 104.9's KPTY, with 105.3 becoming KPTI during the simulcast and remaining with those call letters until it took over KPTY after the end of the Party format on 93.3.
On December 4, 2007, the station dropped the Rhythmic Contemporary "Party" format and became "Amor", a Latin pop format aimed at adults. The rhythmic "Party" format and the KPTY call sign were moved to 93.3 FM inPort Arthur, Texas, replacingRegional MexicanKQBU-FM. 104.9 remained in simulcast with 105.3 KPTI Winnie (nowKLTW) until 105.3 was sold to Excel Media. “Amor” competed with 101.1KLOL and 107.9KQQK in the Latin pop format.
In January 2008, Univision rebranded KAMA-FM from "Amor 104.9" to "104.9 Tu Musica".
On September 28, 2014, KAMA rebranded as "104.9 Latino Mix". The new branding focuses more on Spanish rhythmic music, such asReggaeton, as well asBachata.
On December 1, 2017, sister station 93.3KQBU-FM left its Regional Mexican format to simulcast with KAMA-FM. This gives KAMA-FM a strong signal to the Houston market, as well as serving theGolden Triangle, includingBeaumont,Port Arthur, andOrange.[1] The simulcast would last until September 27, 2021, when 93.3 began airing programming fromTUDN Radio, simulcasting co-ownedKLAT.[2]
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29°45′25″N95°20′20″W / 29.757°N 95.339°W /29.757; -95.339