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| Broadcast area | San Luis Obispo, California |
| Frequency | 106.1MHz (HD Radio) |
| Branding | WiLD 106 |
| Programming | |
| Format | Top 40 (CHR) |
| Subchannels |
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| Ownership | |
| Owner |
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| History | |
First air date | July 29,1986 (as KWSP) |
Former call signs |
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Call sign meaning | "K-Wave" (former smooth jazz format) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 25960 |
| Class | B1 |
| ERP | 1,100 watts |
| HAAT | 441 meters (1,447 ft) |
| Translator(s) |
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| Links | |
Public license information | |
| Webcast | |
| Website | |
KWWV (106.1FM, "Wild 106.1") is acommercial radio station that islicensed toSan Luis Obispo, California. The station is owned by Dimes Media Corporation and broadcasts aTop 40 (CHR)radio format. Programming includesThe Wild Wake Up with Doughboy weekday mornings, DJ Flashback weekday afternoons and XYZ with Erik Zachary weeknights,American Top 40 withRyan Seacrest weekends.
The station first signed on July 29, 1986, as KWSP, originally on the 106.3 FM frequency[2] but later switching to 106.1. In August 1996, Hance Communications Ltd. sold KWSP to Gary and Virginia Brill for $500,000.[3]
The KWWVcall letters originally were used on the 99.7 FM frequency, which carried asmooth jazz format called "K-Wave". In 1997, smooth jazz was dropped in favor ofrhythmic contemporary hit radio (CHR) as "Kiss 99.7".[4] In the fall of 1999, station ownerAmerican General Media moved the format and the KWWV call sign to 106.1 FM to provide better signal coverage throughout San Luis Obispo County.[5] Eventually, the station was forced to drop the "Kiss" moniker afterClear Channel Communications (now iHeartMedia) filed suit claiming ownership of the name "Kiss". Following a period of American General Media ownership, the station was purchased by Clear Channel.
Following the demise of Clear Channel-ownedmainstream top 40 outletKSLY ("SLY 96"), "Wild 106.1" adjusted its rhythmic CHR format to a more mainstreamTop 40 presentation, reclaiming the number-one spot in theArbitron ratings among females ages 18–34.[citation needed]
KWWV broadcasts inHD Radio. KWWV-HD1 simulcasts the analog signal at 106.1 FM. KWWV-HD2 carries anews/talk format branded as "K-News 98.5". KWWV-HD3 is a simulcast ofKYNS, anAM station broadcastingclassic country as "The Grade".
On June 1, 2020, KWWV-HD2 changed its format from soft adult contemporary toconservative talk, branded as "K-News 98.5".[6]
In 2024, Dimes Media purchased formerKRQZ translator K299BE (107.7 FM)[7] to serve as a relay of KWWV-HD3.[8]
35°21′40″N120°39′25″W / 35.361°N 120.657°W /35.361; -120.657