| Broadcast area | Austin metropolitan area |
|---|---|
| Frequency | 1260kHz |
| Branding | Magia 101.9 |
| Programming | |
| Language | Spanish |
| Format | Classic hits |
| Ownership | |
| Owner | Genuine Austin Radio, L.P. (sale to Norsan Media pending) |
| History | |
First air date | April 1, 1948; 77 years ago (1948-04-01) (as KTAE Taylor) |
Former call signs |
|
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 35647 |
| Class | D |
| Power | 1,000watts day 144 watts night |
| Translator | 101.9 K270CO (Round Rock) |
| Links | |
Public license information | |
| Website | magiaaustin.com |
KTAE (1260kHz) is acommercialAMradio stationlicensed toElgin, Texas, and serving theAustin metropolitan area. It is owned by Genuine Austin Radio, with a sale to Norsan Media pending, withstudios and offices alongLoop 360 in Southwest Austin. KTAE airs aSpanishclassic hitsformat.
KTAE is powered at 1,000watts by day and 144 watts at night. Thetransmitter is on North Main Street inTaylor, Texas.[2] Programming is also heard on 250-wattFM translator K270CO at 101.9MHz inRound Rock, Texas.[3]
Under the KWNXcall sign, this stationsigned on the air on April 1, 1948; 77 years ago (1948-04-01). It began with atalk radio format. It later became anESPN Deportes RadioNetwork affiliate, and was the first Spanish-language sports radio station in Texas.[4] On September 4, 2011, KWNX became a straight simulcast of its sister station, KTXX-FM, with the exception of broadcasts ofTexas Rangers baseball, occasionalRound Rock Express baseball, andBaylor Bears andTexas State Bobcats football. On August 19, 2013, it stopped simulcasting KTXX-FM and began broadcastingESPN Radio programming throughout the day. The lone exception during the weekday wasAfternoons with Bucky and Erin, which was also broadcast on KTXX-FM. KWNX continued to broadcast Texas Rangers games, Texas State football games and occasional Round Rock Express andSan Antonio Spurs games.
On January 2, 2014, after its sister station, KTXX-FM, became a mix of local sports talk andclassic hits, KWNX again became a straight simulcast of KTXX-FM. The exceptions were when KWNX aired Texas Rangers games, San Antonio Spurs games, Texas State football games, occasional Round Rock Express games and various other sporting events.
The call sign changed to KLGO on May 19, 2014.
On June 5, 2014, the simulcast of KTXX-FM ceased and 1300 AM became anurban gospel station. It continued to broadcast sporting events, including Texas Rangers games, San Antonio Spurs games, Texas State football games, occasional Round Rock Express games and various others.
On May 10, 2015, KLGO changed its format to all-comedy, branded as "Comedy 1260".[5] It also continued to broadcast sporting events, including Texas Rangers games, San Antonio Spurs games, Texas State football games, occasional Round Rock Express games and various others.
On August 29, 2015, KLGO returned to a simulcast of KTXX-FM. The exceptions were Texas Rangers games, someTexas Longhorns sports, occasional Round Rock Express games, and a few others.
The station changed its call sign back to the original KTAE on June 15, 2017.
On July 12, 2023, owner Genuine Austin Radio announced that the "Horn" format would be moved exclusively to KTAE and FM translator K270CO (101.9 FM) effective August 1. While the station retained the sports talk format and Rangers games, it lost the Texas Longhorns to a partnership ofiHeartMedia'sKVET andKVET-FM, a move announced the following day.[6][7] Norsan Media would later announce that it had bought the 104.9 FM signal, and in April 2024, would announce that it had agreed to buy the rest of Genuine Austin Radio's stations, including KTAE.[8][9] The station announced a move to exclusive online streaming on May 30, 2024, effective on June 1.[10][11]
KTAE identified itself as "The Horn," referring to theTexas Longhorns, the sports teams of theUniversity of Texas in Austin. On weekdays, local sports shows were heard in morning and afternoondrive time. Middays and early afternoons featured twonationally syndicated programs:The Jim Rome Show andThe Rich Eisen Show. Nights and weekends, KTAE carried programming from theHouston-basedSportsMap network.[12]
On June 1, 2024, KTAE changed its format from sports toSpanish-languageclassic hits, branded as "Magia 101.9".[13] It uses the dial position of its FM translator in its branding. The flip to a Spanish language format is coupled with the station's sale to Norsan Media, which specializes in Latin radio.
30°34′26″N97°30′57″W / 30.57389°N 97.51583°W /30.57389; -97.51583
