| Broadcast area | Reno, Nevada |
|---|---|
| Frequency | 1270kHz |
| Branding | 92.5 The Hog |
| Programming | |
| Format | Classic rock |
| Ownership | |
| Owner | Reno Media Group |
| KODS,KLCA,KOLC,KZTQ,KRNO | |
| History | |
First air date | November 1,1979 (as KROI) |
Former call signs | KROI (1979–84) KORY (1984–85) KPLY (1985–2001) KBZZ (2001–18) KSGG (2018) KZTQ (2018–19) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 48684 |
| Class | B |
| Power | 10,000watts day 5,000 watts night |
Transmitter coordinates | 39°32′1″N119°39′48″W / 39.53361°N 119.66333°W /39.53361; -119.66333 |
| Translator(s) | see below |
| Repeater(s) | 106.9KRNO-HD2 (Incline Village) |
| Links | |
Public license information | |
| Website | thehogfm.com |
KBZZ (1270kHz, "92.5 The Hog") is anAMradio station broadcasting aclassic rock format. Licensed toSparks, Nevada, United States, the station is part of Tom Quinn's Reno Media Group and serves the Reno area. The station is currently owned by Americom Limited Partnership.[2] The station's studios are located on Matley Lane in East Reno, and its transmitter is located east of Sparks.
The station went on the air asKROI on November 1, 1979. On February 11, 1984, the station changed itscall sign toKORY, then on March 1, 1985 toKPLY, on March 5, 2001 toKBZZ, on March 15, 2018 toKSGG, and on March 23, 2018 toKZTQ.
KPLY enjoyed great local and regional success while being hosted by long time sports announcer "Bob D." (Robert Dirosario), and his sports sidekick, "Truckee" Mike Leach. Frequent guest Reno sports experts included sportsbook director John Pinto of theSilver Legacy Reno, the late Paul Sonner, who was the owner of Bully's Sports Bars, sportsbook manager Eric Brownlee of theClub Cal Neva, sports handicapping expert and bookmaker Chris Andrews, (who is now the sportsbook director with TheSouth Point in Las Vegas), and Friday night horse racing coverage and analysis with "Pony" Bob Wilkie. The Bob D. KPLY daily sports morning program offered extensive information on sports and sports wagering for the average fan, and also the more knowledgeable fan.
TheJim Rome syndicated show was a long running staple on KPLY, as was theSports Fan Radio Network.
Prior to that time, the call letters KBZZ were used by a long-standing news and music station inLa Junta, Colorado, nowKBLJ.
In early 2001, after adopting the KBZZ call letters and the nickname "The Buzz", the station addedHoward Stern in mornings, followed by a local show with Bob Garrison, the syndicatedDon and Mike Show and then the syndicatedTom Leykis in late afternoons. Tom Quinn, president of Americom Broadcasting (owner of KBZZ), had selected the "hot talk" format after his success with Stern in Las Vegas. KBZZ immediately became the top-rated AM station in Reno, beating long-time news/talk station KKOH.
However, after a decade of success, a number of factors hurt KBZZ. With Stern's move to satellite radio, Don Geronimo's decision to quit his show and CBS' decision to drop the Tom Leykis syndicated program, those changes severely damaged KBZZ's ratings. Finally on January 14, 2013, the station changed its format to sports, with programming fromCBS Sports Radio. Local Reno hosts for sports and chat from 9:00 am to 10:00 am weekdays included Panama and Truckee Mike Leach.[3]
On July 25, 2016, KBZZ changed again from sports to progressive talk, branded as "96.1 & 1270 AM The Buzz".[4]
On March 15, 2018, KBZZ changed calls to KSGG (with the KBZZ calls moving to Quinn's 1230 AM), coinciding with the announcement that93.7's variety hits format would move to 1270 and 96.1 the following Monday, March 26. On March 23, 2018, KSGG changed call letters to KZTQ and launched the "Bob FM" variety hits format three days later.[5] The adult hits "Bob FM" format was first broadcast in Reno on Quinn's 97.3 FM frequency, which is now home to Reno's top-rated country radio station KOLC, called "Ten Country."
On September 13, 2019, KBZZ and KZTQ exchanged call letters, formats, and associated translators: Bob FM and the KZTQ call letters moved to 1230 AM but kept its 96.1 and 96.9 FM translators, while 92.5 FM (nominally a repeater of KRNO-HD2), which had been airing a classic hip-hop format, flipped to sports talk as92.5 The Game, as an affiliate of theBetR Network. On September 9, 2020, the station flipped tooldies asOldies 92.5.[6]
On April 2, 2021, KBZZ flipped to classic rock, branded as "92.5 The Hog".[7]
While for all intents and purposes, K223AL and K245DC are translators of KBZZ.
| Call sign | Frequency | City of license | FID | ERP (W) | HAAT | Class | FCC info |
|---|---|---|---|---|---|---|---|
| K223AL | 92.5 FM | Reno, Nevada | 83337 | 250 | 151 m (495 ft) | D | LMS |
| K245DC | 96.9 FM | Carson City, Nevada | 202050 | 40 | 118 m (387 ft) | D | LMS |