 | |
| Broadcast area | Reno, Nevada |
|---|---|
| Frequency | 96.5MHz (HD Radio) |
| Branding | Alice 96.5 |
| Programming | |
| Format | Top 40 (CHR) |
| Subchannels |
|
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| KODS,KBZZ,KOLC,KZTQ,KRNO | |
| History | |
First air date | 1985 |
| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 41884 |
| Class | C1 |
| ERP | 6,100watts |
| HAAT | 903 meters (2,963 ft) |
| Translator(s) | See§ Translators |
| Links | |
Public license information | |
| Website | alice965.com swag1049.com (HD2) suave969.com (HD3) juan1017.com (HD4) |
KLCA (96.5FM) is a commercialradio station licensed toTahoe City, California, broadcasting to theReno, Nevada, and Lake Tahoe areas. KLCA airs aTop 40 (CHR) music format branded as "Alice 96-5". The station, part of Tom Quinn'sReno Media Group, operates with a transmitter atop Slide Mountain overlooking Reno, Carson City and Lake Tahoe, and its studios are located on Matley Lane in East Reno.
KLCA was also the fictionalLos Angeles radio station featured at the beginning of theRobert Downey Jr. film,Air America.
KLCA is licensed by theU.S. Federal Communications Commission (FCC) to broadcast in theHD (hybrid) format.[3]
"Alice" was launched in early 1997 at the 100.9 frequency (replacing a country formatted station) whereKRFN now broadcasts. In 1998, the two stations swapped frequencies, which gave the station a broadcast antenna atopSlide Mountain and improved coverage to include theLake Tahoe andCarson City areas.
Alice's growth was sluggish after moving to the 96.5 frequency as longtimeHoward Stern fans in the Tahoe area were angry that they could no longer hear Stern on KRZQ's 100.9 frequency (with a tower on the valley floor). But the original Alice concept of a pop/alternative format designed to flank Hot ACKNEV (Magic 95.5) and CHRKWNZ (K-Wins 97.3) built a solid following on a diet ofMatchbox 20,Third Eye Blind,Sugar Ray, etc. The original position statement was "Modern Hits." Longtime KWNZ morning show host "Wild" Bill Cody was hired to host mornings. The pop/alternative audience didn't gravitate to Cody's CHR stunts, and the station moved in a different direction in 1998 while transiting to the 96.5 frequency.
The station attracted fans with a playful attitude not typically heard on Hot AC radio at the time - including giving away a divorce on Independence Day (Reno is the divorce capital), conducting a displaced Bunny Ranch "working girls" job fair, hosting an Elaine Dance contest during the final episode ofSeinfeld, looking for Nevada's best looking "Wookie" before theStar Wars: Episode I – The Phantom Menace premiere and bringing street side speed dating to Reno. It also playedalternative rock songs that did not fit thehot AC format such asWeezer'sTroublemaker in the playlist despite being on the playlist of KRZQ-FM (now KRFN).
When the pop/alternative format began to fade nationally, KLCA moved more toward a pure pop/hits approach leading to today's positioning statement: "#1 for Today's New Music." However,Mediabase moved KLCA to thecontemporary hit radio panel, adespiteKWNZ &KWYL continuing thecontemporary hit radio trend. The last official day forNielsen BDS reports as ahot adult contemporary for the station was on July 19,2011. After that, the shift tocontemporary hit radio completed, overlapping slightly for a month with its sister stationKWNZ, which becameadult hits after this. Two months later, thehot adult contemporary format resurfaced onKMXW, replacingalternative rock station KRZQ-FM.
| Call sign | Frequency (MHz) | City of license | FCC info | Rebroadcasts |
|---|---|---|---|---|
| K228DA | 93.5 | Carson City, Nevada | FCC (K228DA) | KLCA-HD2 |
| K249ES | 97.7 | Carson City, Nevada | FCC (K249ES) | KLCA-HD3 |
| K269DB | 101.7 | Carson City, Nevada | FCC (K269DB) | KLCA |
| K245BV | 96.9 | Reno, Nevada | FCC (K245BV) | KLCA-HD3 |
| K269FC | 101.7 | Reno, Nevada | FCC (K269FC) | KLCA-HD4 |
| K285EQ | 104.9 | Reno, Nevada | FCC (K285EQ) | KLCA-HD2 |
39°18′36″N119°53′06″W / 39.310°N 119.885°W /39.310; -119.885