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| Broadcast area | El Paso metropolitan area |
| Frequency | 102.1MHz (HD Radio) |
| Branding | Power 102.1 |
| Programming | |
| Format | Rhythmic contemporary |
| Subchannels | HD2: Hot 93.5 (Rhythmic oldies,classic hip hop) |
| Ownership | |
| Owner |
|
| KHEY,KHEY-FM,KTSM,KTSM-FM | |
| History | |
First air date | December 5, 1969; 55 years ago (1969-12-05) (as KIZZ-FM) |
Former call signs | KIZZ-FM (1969–1972) KLOZ (1972–1986) |
Call sign meaning | PRR sounds likePower |
| Technical information | |
| Facility ID | 68688 |
| Class | C |
| ERP | 100,000wattshorizontal polarization 66,000 watts vertical |
| HAAT | 363 meters (1,191 ft) |
| Translator | HD2: 93.5 K228FH (Montoya) |
| Links | |
| Webcast | FM/HD1:Listen Live HD2:Listen Live |
| Website | FM/HD1:kprr.iheart.com HD2:hotelpaso.iheart.com |
KPRR (102.1FM "Power 102.1"), is a commercialradio station inEl Paso, Texas. The station is owned byiHeartMedia, Inc. and airs arhythmic contemporaryradio format. It offers a more broad-based direction in itsplaylist than most other rhythmic stations, with a mix ofR&B/Hip-Hop,Dance, Hurban andRhythmic Pop fare. KPRR has its studios and offices on North Mesa Street (Texas State Highway 20).[1]
KPRR broadcasts from atransmitter in theFranklin Mountains.[2] Its signal covers parts ofTexas,New Mexico and theMexican state ofChihuahua, includingCiudad Juárez. KPRR's studios are located along Mesa Drive in West Central El Paso. KPRR is one of two contemporary hit stations in the El Paso-Juárezradio market, with 104.3XHTO-FM as the other.
KPRR broadcasts in theHD Radio format. Its HD2 signal carries a Rhythmic Oldies/Classic Hip Hopradio format known as "Hot 93.5."[3] It is also heard on 99 watt FM translatorK228FH at 93.5 MHz.[4]
The station signed on asKIZZ-FM on December 5, 1969.[5] It was owned by Sunland Broadcasting Company and was the FM counterpart to AM 1150 KIZZ (nowKHRO). KIZZ-FM was powered at 27,000watts, a third of its current output.
In 1972, thecall sign was changed toKLOZ. It called itself "K102," and offered acountry music format. Mesa Radio bought it in 1975, followed by Jalapeno Broadcasting Company in 1979.
In 1986, the station was acquired by Transcontinental Broadcasting.[6] In September of that year, it switched its call letters to becomeKPRR with a format patterned after popularLos Angeles rhythmic stationKPWR. The move proved successful, with "Power 102" often leading the El Pasoradio market in the ratings.
San Antonio-based Clear Channel Communications acquired KPRR in 1996.[7] Clear Channel later becameiHeartMedia, the current owner.
31°47′35″N106°28′48″W / 31.793°N 106.480°W /31.793; -106.480