Julia Hasting (born 1970) is a Germangraphic designer. She is the Creative Director ofPhaidon Press, head of the design department. She is known for the many best-selling books she designed such asAndy Warhol Catalogue Raisonné,magnumº,A Day at elBulli, andBruce Nauman: the True Artist.
Julia Hasting was born inBremen, West Germany. She attended theKunsthochschule Kassel, where she and a group of fellow first-year students joined the advanced design class of the poster designerGunter Rambow.[n 1] A year later, Rambow took on a position at the newly foundedKarlsruhe University of Arts and Design, and picked a number of students to apply to the school and make the move with him. As a student Hasting was already working with commercial clients.[2][3] She founded her design practice in 1997, designing corporate identities, posters and books for cultural clients such as FSB Doorhandles,[4]ZKM - Centre for Art and Media, Karlsruhe, and the European Film Institute.[5]
In 1998 Hasting came to London to meet Phaidon Press's art directorAlan Fletcher. She took on the commission to designCream: an exhibition in a book,[6] and introduced a completely new approach to book design. The publisher spotted the potential and hired Hasting to design more books for Phaidon. Her outlook, and design methods has shaped to great extent Phaidon’s product strategy,[7] setting a new standard in the art publication industry.[8]
In 2000 Hasting moved toNew York City to become an art director and lead the new design department for Phaidon Press Inc, NYC. She became active in New York design, commissioning local designers, giving public talks and joining juries in local design competitions. During her time in New York, Hasting produced award-winning design books such asBlink,The Andy Warhol Catalogue Raisonné,Sample, and the monograph of the American artistGordon Matta-Clark. During her time as art director, Phaidon became one of the most successful art publishers in the world, and her work gained numerous design awards.
In 2007 she was made the Creative director of Phaidon global, and opened her satellite office in Zürich, Switzerland. Since then she helped creating the Phaidon cookbook program,[9][10] adopting the same design methods of the art publications, and making it one of the leading cookbook publishers in the world.[11]
Ken Cato (2003)First Choice: leading international designers select the best of their own work. Images Publishing Dist Ac Images, AustraliaISBN978-1-87690-796-9
^Hraby, Dale (August 2006). "The Book Sculptor".ELLE.XXI (12). New York: 175.ISSN0888-0808.Revolutionary art-book designs that doubles as art objects themselves.
^Rambow, Gunter (1997).Studenten(Hardcover) (in German and English). Ostfildern, Germany: Hatje Cantz Verlag.ISBN978-3-89322-345-9.
^"Das Siebte Buch — "Übergriff"".Form (in German).143 (III). form Frankfurt a. M.:38–59 1993.
^Sachsse, Rolf (1997). "Mosern Signs: Julia Hasting has created a striking image for the "European Institute of the Cinema Film" in Karlsruhe".Form (in German).158 (2). form Frankfurt a. M.:46–50.
^Lehrer, Jeremy (September 2004). "Binding Decisions".Print.58 (5):82–89.In recent years, Hasting's work has shaped Phaidon's identity and, indeed, the character of art-book publishing. Her projects turn heads in design circles and in the mainstream press, generating sales and sometimes controversy.
^"Julia Hasting".Graphic (35):37–52. 2015.I'd like to look at our process as something in-between. We do produce books in large print runs, but we are able to keep their design and production values very high and sophisticated—something you might expect only from small editions or speciality publishing houses. A lot of our mass-produced titles look like limited editions (although they aren't), and that is due to the fact that the design and production control is a high priority for us.\url=http://www.graphicmag.kr/index.php?/issues/35-book-designs-/
^Sinclair, Mark (February 2015)."Thought for Food".Creative Review.35 (2):32–39.
^Heller, Steven (2005). "White is the New Black".Paper Magazine.designed by the doyenne of high-concept book design, Julie Hasting
^Poole, Buzz (October 27, 2011)."Damn Good Design, for Damn Good Food".Print.Credit Adria and his staff for the food, but Julia Hasting, Phaidon's Design Director and the book's designer, certainly deserves high praise for elevating the step-by-step cookbook to a thing of beauty.
^Hanks, Robert (Summer 2014)."To Have and to Hold".Eye Magazine.Even though its weight and £100 price tag scream seriousness, the book is an appropriately playful, colourful survey of the celebrated designer, with an abundance of sketches and holiday snaps. Sottsass is not so much a book as (to borrow a phrase from the text) a 'virtual reliquary'.
