Judy's was a chain ofclothing stores, based inVan Nuys, Los Angeles. Marcia Israel (Mrs. Lawrence Israel, later Marcia Israel-Curley) founded Judy's in 1946 and ran it until 1989 when she sold it to Laws International ofHong Kong for $31 million.[1] Israel-Curley died in 2004.[2]
Judy's soldsportswear andfashion accessories, the women's stores catering tojuniors: slim-cut,trendy styles.[3]
In the late 1940s, Israel wrote, there were generally no boutiques catering exclusively for juniors and hardly any clothing companies producing styles for the juniors market. Israel wrote that she developed numerous groundbreaking concepts that were copied by other designers and retailers, such as the short-sleeve sweater and workmen's five-pocket jeans for casual use (accessorized withKed'ssneakers) by women.[4][5]
Israel was long considered a fashion authority; for example a 1970 interview in theLos Angeles Times around the topic of longerhemlines for women'sskirts. Israel confirmed that longermidi skirt hemlines were "flourishing", though the lower hemlines "should not be forced; they must ripen like fruit". The Judy's "empire" was considered a "bellwether by great numbers of astute fashion people", according to theTimes.[6]
Israel began the chain in January, 1946 in a 7-by-12-foot space (84 sq. ft.) carved out of a movie theater lobby onWhittier Boulevard inEast Los Angeles. She proceeded to open a 360-square-foot store in 1948 inCompton, an 800-square-foot store on May 9, 1949, onLankershim Boulevard inNorth Hollywood, and in 1952, a 3,500-square-foot store in the newLakewood Center, the United States' first fully-enclosed mall.[5] The chain continued to expand, including the opening of a 6,300-square-foot (590 m2) store inCentury City Shopping Center in July 1965, expanded in 1968 to 16,000 square feet (1,500 m2)which it considered itsflagship store.[7] By 1970, there were 17 Judy's.[8]
The chain at its peak it had 107 stores.[9] In 1989, it operated 70 women's clothing stores and 34 "GHq" men's clothing stores inCalifornia and a handful in four otherWestern states.
In 1993 the chain declared bankruptcy, disposed of the GHq men's chain and relaunched with a slimmed-down 52-store branch network.[1] New owner Rampage was in the process of converting Judy's stores to the Rampage name when it went bankrupt itself in 1997.[10] RetailerCharlotte Russe purchased Rampage, and in 2006 sold most store leases and fixtures toForever 21, while converting 4 remaining locations to Charlotte Russe branches.[11]