John Ernest Robbins | |
|---|---|
| Born | (1947-10-26)October 26, 1947 Los Angeles, California, U.S. |
| Died | June 11, 2025(2025-06-11) (aged 77) Soquel, California, U.S. |
| Alma mater | University of California, Berkeley |
| Occupation | Author |
| Known for | Diet for a New America, 1987; Robbins at theMiami Book Fair International, 1991 |
| Spouse | Annette Lyn Ainis |
| Children | Ocean Robbins |
| Parents |
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| Relatives | Edie Baskin (niece) Richard Baskin (nephew) Burt Baskin (brother-in-law) Isadore Familian (brother-in-law) |
| Website | www |
John Robbins (October 26, 1947 – June 11, 2025) was an American author, who popularized the links amongnutrition,environmentalism andanimal rights.[1]
Robbins was the author of the 1987Diet for a New America, an exposé on connections between diet, physical health,animal cruelty, and environmentalism. Robbins founded the organization EarthSave in 1988 and co-founded the Food Revolution Network with his son, Ocean, in 2011. He was a leading voice in the plant-based movement.[2]
John Ernest Robbins was the son of Irma Robbins andIrv Robbins, co-founder and co-owner ofBaskin-Robbins.[3][4] He was of Jewish descent.[5] He had two sisters, Marsha and Erin. John graduated from theUniversity of California, Berkeley, in 1969, and received a master's degree fromAntioch College, in 1976. Rather than following the ice-cream parlor legacy of his father, he left the company to seek asimpler life. He and his wife Deo were married on March 10, 1967.[6]Ocean Robbins, their son, is the founder ofFood Revolution Network.[7]
In 1987,Diet for a New America was published. In the book Robbins links the impacts of factory farming on human health, the environment, and animal welfare, to make a case for a plant-based diet. A year later he founded EarthSave. In 2001, Robbins updated and reiterated his advocacy of whole foods, plant-based diet for ethical, environmental and health reasons in the bookThe Food Revolution. The book includes information onorganic food,genetically modified food, andfactory farming.
He worked withPETA in 2002 to sue the California Milk Advisory Board over its 'happy cows' television advertisement.[8] The Milk Advisory Board won on a technicality.[9]
His 2006 bookHealthy at 100, published by Random House, was printed on 100% post-consumer non-chlorine bleached paper, a first for a book from a major U.S. publisher.
Robbins was on the advisory board ofNaked Food Magazine, for which he was a regular contributor of articles espousing aplant-based diet.
John Robbins' death was reported on the Food Revolution Network on June 13, 2025.[3] He died from complications ofpost-polio syndrome at his home, on June 11, at the age of 77.[3][4][10][11]
In 1988, Robbins founded EarthSave, an international, non-profit organization. The organization was born to channel the reader response to hisDiet for a New America.[12] EarthSave did outreach to the non-vegetarian public, with information tables and vegetarian social activities such as vegetarian Thanksgiving potlucks, and activism on vegetarian, animal, and food system issues.[13]
EarthSave sponsored a youth-outreach group, YES (Youth for Environmental Sanity), which toured the country visiting high schools and raising awareness of the EarthSave message.[14]
EarthSave continues to promote healthy, environmentally sound food choices. As of January 2022, its head office is inChatsworth, California.[15]
Earthsave Canada was established as a registered non-profit charity inBritish Columbia in March 1990.[16]
The EarthSave Foundation was founded in 1988 by celebrated author John Robbins. EarthSave was the direct result of the overwhelming reader response to the 1987 publication Diet for a New America.
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