Jagdish N. Sheth (born 1938) is the Charles H. KellstadtProfessor ofMarketing at theGoizueta Business School ofEmory University.[1] He was involved during the initial years of theIndian Institute of Management Calcutta, the firstIndian Institute of Management.[2] Sheth was awarded by thePadma Bhushan award in 2020 for his work in literature and education in the United States.[3]
Sheth was born inBurma (nowMyanmar) to aJain family. In 1941, the family emigrated to India. He received most of his schooling inMadras (nowChennai). It was here that he met his future wife, Madhuri Shah.[citation needed]
Sheth came to theUnited States and received hisMBA at theUniversity of Pittsburgh in 1962.[4] He pursued a career in academia. During the mid-1960s he studied and researched atMIT,Columbia and the University of Pittsburgh, where he received his PhD in 1966 from itsKatz Graduate School of Business. It was during this period and whilst he was based at theUniversity of Illinois, Urbana-Champaign,[5] that he started developing his "Theory of Buyer Behavior".
In 2017, he was named a fellow of the Association for Consumer Research.[6]
Sheth has published more than 200 articles in journals and has written a number of books. He published an article entitledA Model of Industrial Buyer Behavior in 1973, which drew from a large volume of empirical study of buyer behavior and emphasised how the "psychological world of the decision-makers" impacted on the processes and outcomes of purchasing decision-making.[5] His books includeTectonic Shift: The Geoeconomic Realignment of Globalizing Markets with Rajendra S. Sisodia,[7]The Rule of Three: Surviving and Thriving in Competitive Markets,Clients for Life: How Great Professionals Develop Breakthrough Relationships, andHandbook of Relationship Marketing. In 2007, he publishedThe Self-Destructive Habits of Good Companies. In 2008, he publishedChindia Rising. In 2014, he publishedThe Accidental Scholar.[8]
The "Sheth Family Foundation" has established Sheth International Awards at the University of Pittsburgh'sUniversity Center for International Studies.[4] In 2003, Sheth founded the "India, China & America Institute" (ICA Institute), a non-profit group that published newsletters and held seminars related to emerging markets, commercial growth, and alignment of policies between those three nations.[9] He was also founding chairman of the Academic Council of the Mumbai Business School, a business school located in Mumbai, India, but which closed after attracting just 15 students.[10]
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