Jermaine Lamarr Cole[3] (born January 28, 1985) is an American rapper and record producer. Born in a military base in Germany and raised inFayetteville, North Carolina,[4] Cole initially gained attention as a rapper following the release of his debut mixtape,The Come Up, in early 2007. Intent on further pursuing a musical career, he signed withJay-Z'sRoc Nation in 2009 and released two additional mixtapes:The Warm Up (2009) andFriday Night Lights (2010) to further critical acclaim as he garnered a wider following.
Jermaine Lamarr Cole was born on January 28, 1985, at an Americanmilitary base inFrankfurt,West Germany.[15][16] His father is an African American veteran, who served in theUS Army,[17] and his mother, Kay, born inMichigan,[18] is a white American who was a postal worker for theUnited States Postal Service.[19] Cole's father later abandoned the family during his youth. At the age of eight months his mother moved with him and his older brother Zach to the United States, toFayetteville,North Carolina.[20][21] Cole grew up in a multi-ethnic environment,[22] and when asked about how closely his ethnicity impacts him, Cole commented, "I can identify with white people, because I know my mother, her side of the family, who I love. But at the end of the day, [I've] never felt white. I can identify [with white people] but never have I felt like I'm one of them. I identify more with what I look like, because that's how I got treated [but] not necessarily in a negative way."[23] During his youth, Cole expressed an affinity for basketball and music, and served as a first-chair violinist for theTerry Sanford Orchestra until 2003.[19]
Cole began rapping at the age of twelve, and saw it as an ideal profession in 2000, when his mother purchased anASR-X musical sampler as a Christmas gift.[19] During this period, Cole heightened emphasis on improving his production skills, later beginning initial production under the pseudonymTherapist.[24][25] Cole later collaborated with local group Bomm Sheltuh, rapping and producing as a member of the group.[26] Cole can be seen in the crowd of the 2006 documentaryDave Chappelle's Block Party.[27]
Upon graduating high school with a 4.2GPA,[28] Cole decided that his chances of securing a recording contract would be better in New York City. He moved there and accepted a scholarship toSt. John's University. Initially majoring incomputer science, Cole later switched tocommunications after witnessing the life of a lonely computer science professor.[29] At the college, Cole was the president of Haraya, apan-African student coalition.[30] He graduatedmagna cum laude in 2007, with a 3.8 GPA.[19][31][32] Despite graduating, Cole would officially receive his degree during a homecoming concert in 2015, revealing that he had owed money for a library book, causing the university to hold back from granting him his degree.[33]
Cole later worked in various part-time jobs in Fayetteville, including a working ad salesman for a newspaper, a bill collector, a file clerk, and a kangaroomascot at a skate rink.[19][34]
His mother struggled with addiction after his stepfather left her.[35]
Musical career
1999–2008: Beginnings and early work
Logo used by J. Cole earlier in his career
After becoming musically inspired byCanibus,Nas,Tupac, andEminem, Cole and his cousin worked on developing their basic understanding ofrhyming andwordplay. As well as this, they began to learn how to interpolate storytelling within their lyrics.[36] By 14, Cole had various notebooks filled with song ideas, however, was unable to produce beats further thansampling. Cole's mother later purchased him theRoland TR-808 drum machine in order to further Cole's understanding of production. Over the next three years, he began posting songs on various internet forums under the monikerBlaza, but later switched to the name Therapist.[37]
Cole later expanded his production to create an entire CD's worth of instrumentals, and traveled to Roc the Mic Studio, hoping to play it forJay Z while he was in recording sessions forAmerican Gangster. Cole waited for over three hours, before being dismissed by Jay Z.[38] Cole later used the CD as the backdrop for his debut mixtape,The Come Up.
In early 2010, Cole was chosen as one ofBeyond Race magazine's "50 Great Breakthrough Artists". He ranked 49, resulting in the cover story of the publication's #11 issue, as well as a Q&A for the magazine's site.[43] He was also featured inXXL Magazine's 2010 version of the Top Ten Freshmen, a yearly publication focusing on new rappers. Cole began a college tour from March 19, 2010, to April 30, 2010, concluding inNew Brunswick, NJ atRutgers University's annual Rutgersfest. The tour also featured a stop atSyracuse University for a show with fellow rapper,Wiz Khalifa.[44] On March 31, he performed a new song titled "Who Dat" and released the song as a single on April 30, 2010.[45] Cole was also featured onYoung Chris' song "Still The Hottest" as well asMiguel's debut single "All I Want Is You".[46] Additionally, Cole was featured on a track titled "We On", a song that failed to make the final track list forDJ Khaled'sVictoryLP.[47]
To celebrate the anniversary of the release ofThe Warm Up mixtape, J. Cole released a freestyle entitled "The Last Stretch" on June 15, 2010. On June 21 of that year, J. Cole premiered the music video to his first single "Who Dat" on theBET program106 & Park.[48] In August 2010, Cole was awarded the UMA Male Artist of the Year thanks to his heraldedThe Warm Up mixtape and a high-profile deal with Jay Z's label Roc Nation at the 2010 Underground Music Awards. In a July 2010 interview, J. Cole revealed three songs that would appear on his debut album: "Dreams", "Won't Be Long", and "Never Told", which was produced byNo I.D.[49] On October 30, 2010, a demo titled "I'm Coming Home" was leaked onto the Internet. Cole recorded the song as a reference track forDiddy, which later became "Coming Home" offLast Train to Paris (2010).[50] On November 12, 2010, J. Cole released his third official mixtape titledFriday Night Lights.[51] The tape included features fromDrake, Wale, andOmen with most of the production being handled by Cole himself.
Cole performing inToronto during Cole World... World Tour in 2011
Cole served as asupporting act for Drake on the Light Dreams and Nightmares UK Tour, from January 5–21, 2011. In April 2011, "HiiiPoWeR", a song Cole produced forKendrick Lamar'sSection.80 (2011) was released. The single was the first of many collaborations to come from the two. On May 22, 2011, Cole released a song entitled "Return of Simba", the third in the "Simba" series of songs, following "Simba" and "Grown Simba".[52] Cole purposely avoided releasing his debut album's title for fear of inconsistency, only announcing thatJay-Z would be featured on his debut album.[53] Cole then released his follow-up single to "Who Dat", the album'slead single, "Work Out" on June 15, 2011, in honor of the second anniversary of his highly acclaimed mixtapeThe Warm Up.[54] The song, produced by Cole himself,samples "The New Workout Plan" by Kanye West andinterpolates "Straight Up" byPaula Abdul.[55][56] The song later became ahit single, topping several music charts.[57]
On July 31, Cole took to Twitter to announceAny Given Sunday, reminiscent ofKanye West'sGOOD Fridays, a weekly free music giveaway. Cole wrote: "Every Sunday til the album drops I'll be back with something. Maybe just 1 song, maybe a video, depending on how I'm feeling." For the 3rd installment of the series, Cole took toUstream to update fans about the album and play a select few tracks that didn't make the final track list. On August 15, the music video for "Work Out" premiered on YouTube, Vevo, and 106 & Park. On August 22, Cole released his debut album's cover art, designed by Alex Haldi for Bestest Asbestos, whom Cole recorded a song for, titled "Killers", for Haldi's mixtapeThe Glorification of Gangster.[58] For the fourth installment on August 29, he released his debut album's track list, once again through Twitter.[59]
On August 30, after an unfinished version had previouslyleaked, "Can't Get Enough" featuring R&B singerTrey Songz was released as the album's second single. While inBarbados for his last performance as the official opening act forRihanna'sLoud Tour, Cole shot the music video for "Can't Get Enough" with Songz and Rihanna, who provided acameo appearance.[60] The video, directed by Clifton Bell, was released on September 14, 2011. In addition, early on September 25, two days before his album's release, Cole released the music video for the iTunes bonus track "Daddy's Little Girl".
Cole World: The Sideline Story was released September 27, 2011, debuting at number one on the USBillboard 200 chart, with 218,000 copies in its first-week of sales.[61] As of December 2, 2011[update], the album was certified gold by theRecording Industry Association of America (RIAA) for shipments and sales of 500,000 copies.[62] On February 7, 2012, the third and final single from Cole's debut album was released. The song, titled "Nobody's Perfect", features renowned female rapperMissy Elliott, marking her return to music. As of December 2016[update], the album had sold 855,000 copies in the United States.[63]
On October 24, 2011, during an interview with Hot 106'sRise & Grind morning show, Cole revealed he had begun working on his second studio album, with hopes of releasing it in June 2012. He also stated that the album would consist of songs that failed to make his debut, saying "I don't know how many, but I got songs that didn't make the last album that are automatically going to make this one," he said, revealing the release date: "June. End of June, maybe June."[64] From November 6 to 8, Cole served as the supporting act forTinie Tempah, appearing atBournemouth International Centre;Liverpool Echo Arena,Motorpoint Arena Cardiff,Cardiff,Wales;LG Arena,Birmingham,England;SECC Arena,Glasgow, Scotland; andMEN Arena,Manchester.
Cole was nominated for Best New Artist at the 2012Grammy Awards. Cole played for the Eastern Team in the 2012NBA All-Star Weekend Celebrity Game. On February 24, 2012, Cole reached two million followers on Twitter, and celebrated by releasing the song "Grew Up Fast".[65] On March 1, 2012, Cole returned to his home town,Fayetteville, North Carolina. To celebrate his return, he released the song "Visionz of Home", and launched an event titled "Dreamville Weekend" to inspire the youth of his hometown to achieve great things.[66] Cole performed for the first time in Africa during theBig Brother Africa 7 opening ceremony on May 6, 2012, alongsideCamp Mulla,P-Square,Naeto C,Flavour N'abania,Davido, and Aemo E'Face.[67][68]
On May 14, Cole announced that he was working on a collaborative album withKendrick Lamar, saying in an interview with Bootleg Kev that "I just started working with Kendrick the other day. We got it in, finally, again. We got maybe four or five [songs] together", also saying that the project would be more focused on and eventually released onceBorn Sinner had been released.[69] On July 26, he returned to Twitter after a 100-day absence and went on to reveal and release his new song, "The Cure", in which he hinted at a new album. On October 20, he announced at a live show that his second album was complete and that he was waiting until after Lamar releasedGood Kid, M.A.A.D City to reveal it.[70]
Cole performing during the What Dreams May Come Tour
On November 5, Cole revealed the title of his second album,Born Sinner, as well as a scheduled release date of January 28, 2013, via Ustream.[71] On November 13, 2012, Cole released a promotional single for the album, titled "Miss America".[72] Cole stated that he hoped "Miss America" would shift music in a different direction, adding that he knew it wouldn't be a big radio hit. He elaborated further, saying: "To me, 'Miss America' shifts things a little bit, it changes the conversation, it takes it in a more aggressive direction, more raw, moresocial commentary... Any type of commentary is good compared to what a normal single is these days. That's my aim, is to shift culture slightly, change the conversation. Nobody expects that for your first single."[73]
On December 31, 2012, Cole revealed thatBorn Sinner would not be released on January 28, 2013, as previously expected. Cole said that he "needed a little more time than that to get things done". In promotion ofBorn Sinner, Cole released an EP titledTruly Yours on February 12, 2013. The project consisted of five tracks Cole knew would not appear onBorn Sinner.[74] On February 14, 2013, he released the artwork for the first single viaInstagram. "Power Trip" was released on February 14, 2013, marking Cole's second collaboration withR&B recording artistMiguel.
Cole had announced a release date of June 25, 2013, forBorn Sinner. However, when it was announced that Kanye West'sYeezus would be released just one week earlier on June 18, Cole moved the release date ofBorn Sinner up a week in order to compete with West. He later commented, "This is art, and I can't compete against the Kanye West celebrity and the status that he's earned just from being a genius... But I can put my name in the hat and tell you that I think my album is great and you be the judge and you decide."[75] Cole released the second installment in theTruly Yours series on April 30, 2013, the EP featured guest appearances fromBas,Young Jeezy, and2 Chainz.[76]Born Sinner sold 297,000 copies in the United States in its first week of release, debuting at number two on theBillboard 200 chart, finishing approximately 30,000 copies short of Kanye West'sYeezus.[77] He released three more singles in support of the album, "Crooked Smile" featuringTLC, "Forbidden Fruit" featuring Kendrick Lamar, and "She Knows". As of December 2016[update], the album had sold 796,000 copies in the US.[63]
Cole performing at Governor's Ball 2014, inNew York City
On August 15, 2014, Cole released "Be Free" in response to theshooting of Michael Brown inFerguson, Missouri. Three days later, he visited the city in order to meet with protesters and activists who were gathered at the site of his shooting, discussing thecivil unrest that was taking place within the city. He performed the track with an additional verse at theLate Show with David Letterman on December 10.[78]On November 16, Cole released a video announcing that his third studio album,2014 Forest Hills Drive, would be released on December 9.[79] The video featured footage regarding the album's composition, as well as revealed that the album's name was derived from the address of Cole's childhood home. He announced that the album would include no lead singles and have little promotion, but was supported by four promotional singles; "Apparently", "Wet Dreamz", "No Role Modelz", and "Love Yourz".[80] The album debuted at number one on theBillboard 200 upon release, selling 353,000 copies in its first week.[81][82]
On July 29, 2016,DJ Khaled released his ninthstudio album,[92]Major Key. Cole is featured on the track "Jermaine's Interlude".[93] "Said all I could say, now I play with thoughts of retirement" is a direct quote from the track that caused some of Cole's fans to worry about him and his music career.[94] In an interview withGenius, Doctur Dot of theAtlanta duoEarthGang explained that the song was originally a nine-minute posse cut, he said, "We were just trying to getBas to fuck with the song, but Cole was like, 'I can't resist this beat,' so he hit the weed for the first time in a long time." He overthinks on weed but we were in the garage smoking a blunt, the beat was running in the background. We stacked the hook up, we all had verses on it, it was a posse record and was like, nine verses long."[95] On November 4, 2016, Cole performed atJay Z andBeyoncé'sHillary Clinton Rally inCleveland, Ohio, along withBig Sean andChance the Rapper.[96] On November 8, 2016,Spillage Village released the official version of "Jermaine's Interlude", called "Can't Call It". The song features Cole, EarthGang, Bas, and JID.[97]
On December 1, 2016, the artwork and a track list for Cole's fourth album, titled4 Your Eyez Only, were shown oniTunes available for pre-order, with a release date for December 9, 2016.[98][99] On December 2, 2016, Cole released a 40-minute documentary titledEyez, onTidal. It features behind-the-scenes footage of Cole and collaborators working on the album,[100] including twomusic videos for the tracks "Everybody Dies" and "False Prophets"; neither song was included on the album.[101][102] On December 5, "False Prophets" and "Everybody Dies" were released as singles toiTunes store and otherstreaming services.[103]4 Your Eyez Only debuted at number one on theBillboard 200 with 492,000album-equivalent units, of which 363,000 were pure album sales, becoming Cole's fourth number one album.[104] The track "Deja Vu" entered the USBillboard Hot 100 at number 7 without being released as a single, becoming J. Cole's highest charting song. All 10 songs from4 Your Eyez Only debuted in the top 40 of the Hot 100, after only having four top 40 hits as a solo artist. "False Prophets" and "Everybody Dies" both charted also. Cole achieved twelve simultaneous Hot 100 entries in a single week.[105] "Deja Vu" was released as the album's first single on January 10, 2017.[106] On January 12, 2017,4 Your Eyez Only was certifiedgold by theRecording Industry Association of America (RIAA).[107] On April 7, 2017, the album was certifiedplatinum by the Recording Industry Association of America (RIAA).[108]
On April 16, 2018, J. Cole announced a surprise free event for fans at theGramercy Theatre inNew York City.[116] The event turned out to be a listening session for his forthcoming album,[117] titledKOD, which was released on April 20, 2018.[118] Cole held a second listening session inLondon the next day.[119] The album's cover and tracklist show twelve tracks and two features, both by Cole's alter ego, Kill Edward.[120][121] Cole had mentioned thatKOD has 3 meanings,Kids on Drugs,King Overdosed, andKill Our Demons.[122] The cover art forKOD was done by aDetroit artist named Kamau Haroon who goes by the name Sixmau.[123] The album touches on many topics includingdrug abuse,addiction,depression, andgreed.[124]
In the US, on the day of its release,KOD broke the previous record forViews byDrake in 2016 by receiving 64.5 million streams onApple Music. It accumulated 36.7 million streams onSpotify in its first 24 hours as well. Additionally, thetitled track also surpassedTaylor Swift's "Look What You Made Me Do" by 0.4 million streams on its first day.[125] The album debuted at number one on the USBillboard 200, earning 397,000album-equivalent units, including 174,000 in pure sales, making it Cole's fifth number one album. J. Cole also became the first act to simultaneously debut three songs in the top 10 of theBillboard Hot 100, with "ATM" (at 6), "Kevin's Heart" (8), and "KOD" (10). The remainder of the album also debuted in the Hot 100, totaling to twelve songs on the chart.[126] "KOD" was released as the album's first single, on May 8, 2018.[127] Cole released music videos for the songs "ATM" and "Kevin's Heart", both of which were directed by Cole and Scott Lazer.[128][129] "ATM" impacted USrhythmic contemporary radio on July 31, 2018, as the album's second single.[130] Songs from the album were featured in the official2018 NBA Playoffs andthe NBA Finals promotion forESPN.[131][132] On April 27, 2018, it was announced that Cole was working on another project titledThe Fall Off, Cole said that he planned to releaseThe Fall Off before he recordedKOD. Cole also confirmed that he is working on a Kill Edward album.[133] On May 14, 2018,KOD was certifiedGold by theRecording Industry Association of America (RIAA) for sales of over 500,000 album-equivalent units in the US.[134] The album has since been certifiedPlatinum by the Recording Industry Association of America (RIAA) with one million album-equivalent units in the US.[135]
Cole announced theKOD Tour on May 8, 2018,[136]Young Thug,Jaden Smith,EarthGang, and Kill Edward served as the supporting acts.[137] The tour will include 34 North American dates, starting inMiami, on August 9 and concluding inBoston, on October 10, 2018.[136] Cole performed "Intro" and "Friends" at the2018 BET Awards on June 24, 2018. SingerDaniel Caesar performed part of "Intro" and the chorus to "Friends", rapperWale was also part of the set.[138][139]
On August 7, 2018, Cole released a single titled, "Album of the Year (Freestyle)".[140] The single was accompanied by a music video, which premiered onWorldStarHipHop.[141] Cole also announced a new project titled,The Off Season,[140] which he plans to release ahead of his next studio album,The Fall Off. In the description to the video, it reads: "The Off Season coming soon... All roads lead toThe Fall Off - Cole".[141] In an interview forBillboard in September 2018, Cole said he plans to take off 2019 from touring to finish work onThe Off Season,The Fall Off, and the Kill Edward project.[142]
On January 6, 2019, Cole took toTwitter to announceDreamville's compilation albumRevenge of the Dreamers III by uploading a gold poster-like invitation. Recording sessions took place inAtlanta beginning January 6 through January 16, 2019.[143] Throughout the 10-days of recording, invitations were shared by the entire Dreamville roster, among other artists and producers outside of Dreamville.[144] A total of 343 artists and producers were invited to the sessions including,Big K.R.I.T.,Mike Will Made It,DJ Khaled,Swizz Beatz,Tay Keith,T.I,Rick Ross,9th Wonder andWale, among others.[145] On January 23, 2019, Cole released his first lead single since 2013 titled, "Middle Child".[146] With only one day of tracking, "Middle Child" debuted at number 26 on the USBillboard Hot 100. The following week, the song peaked at number 4, making it Cole's highest charting song.[147] Cole performed at the2019 NBA All-Star Game for its halftime show on February 17, 2019, inCharlotte. He performed "Middle Child", "A Lot", "ATM", "Love Yourz" and "No Role Modelz".[148] On May 23, 2019, Cole was featured alongside American rapper and singerTravis Scott on American rapperYoung Thug's single "The London", which would become the lead single from Thug's debut studio album,So Much Fun. "The London" would later reach number twelve on theBillboard Hot 100 chart.[149]
On December 29, 2020, Cole took toInstagram to post a photo where he documented a list titled, "The Fall Off Era". On the list crossed out, was features andRevenge of the Dreamers III. Also listed, but not crossed out was two projects,The Off-Season andIt's a Boy, which he announced would be released ahead ofThe Fall Off. The caption of the post read: "I still got some goals I gotta check off for' I scram..."[162] On May 4, 2021, J. Cole officially revealed the release date and album artwork ofThe Off-Season, his sixth studio album. The album's lead single, "Interlude", was released on May 7.[163][164]
The Off-Season was released on May 14, 2021. The album was co-executively produced byT-Minus and featured guest appearances fromMorray,21 Savage,Lil Baby,Bas, and6LACK. It received positive reviews from critics and topped the USBillboard 200, selling 282,000album-equivalent units in its first week, earning Cole his sixth consecutive number-one album in the country.[165] Four songs fromThe Off-Season debuted in the top ten on the USBillboard Hot 100, with "My Life" (at 2), "Amari" (at 5), "Pride Is the Devil" (at 7), and "95 South" (at 8). "Interlude" debuted at number eight the previous week giving the album five top ten singles.[166]
On September 21, 2021, J. Cole released a freestyle titled "Heaven's EP", remixing the beat of "Pipe Down" fromDrake'sCertified Lover Boy.[167][168] On March 31, 2022, the song later appeared on the Dreamville compilationD-Day: A Gangsta Grillz Mixtape, with Cole also appearing on the songs "Stick" and "Freedom of Speech".[169]
On October 6, 2023, Drake's albumFor All The Dogs was released; on it, J. Cole was featured on the eventual single "First Person Shooter", which would debut at number one on theBillboard Hot 100, becoming his first song to top the chart.
On April 5, 2024, Cole released the mixtapeMight Delete Later after teasing the project through a series of vlogs posted on a YouTube channel with the same name.[170] On the song "7 Minute Drill", J. Cole retaliatedKendrick Lamar in response to his song "Like That" with Future & Metro Boomin in which Lamar raps "motherfuck the big three, nigga, it's just big me", which in itself was a response to "First Person Shooter" in which Cole raps "Love when they argue the hardest MC / Is it K-Dot (Lamar) is it Aubrey (Drake) or me / We the big three like we started a league", amidst theDrake-Kendrick Lamar feud. Two days after the album's release, Cole apologized for the diss track atDreamville Festival,[171] and the track was subsequently removed from streaming platforms.[172]
On November 17, 2024, Cole announced the limited podcast seriesInevitable, hosted by Cole himself, alongside his longtime manager Ibrahim Hamad and frequent collaborator Scott Lazer.[173] The first season of the podcast consisted of 10 episodes, with the debut episode premiering on November 18, 2025, and subsequent episodes releasing in every two days on the Inevitable website. The podcast's release was accompanied by the release of the Cole's mixtapes,The Come Up,The Warm Up, andFriday Night Lights on streaming platforms, along with some unreleased material being played in episodes of the podcast.[174][175]
On July 20, 2020, Cole released an article forThe Players' Tribune, writing about his goals after graduating college to eventually playing professional basketball saying "if I can blow up in the next three years, that means I'll only be 27. That still might give me enough time to train and pursue a professional basketball career. I'll work hard enough to go play overseas and then try to work my way to the NBA."[179] On July 31, 2020, Cole released his debut signature shoe in collaboration withPuma called the PUMA RS-Dreamer.[180] In August 2020, it was also reported byMaster P that Cole was training to tryout for theNBA.[181]
In September 2022, J. Cole was named as the cover athlete forNBA 2K23 on theDreamer Edition, and was featured in the game, as well as a character in the game's "MyCareer" mode. Cole said in a press release, "NBA 2K has long been a place to discover new musical talent through their game and continues to be a gold standard for showcasing all things basketball culture. It's been an amazing journey to not only appear on a cover of this year's game, but to be part of the MyCareer storyline, soundtrack and bring the Dreamer brand into NBA 2K."[182][183]
Patriots Basketball Club (2021)
On May 10, 2021, Cole signed a contract with theRwanda-basedPatriots Basketball Club in theBasketball Africa League.[184] Cole was also featured on the cover of the American basketball magazineSLAM, for their May 2021 issue.[185] Cole made his professional debut on May 16 against theRivers Hoopers, finishing with three points, three rebounds and two assists in 17 minutes.[186] In three games with the team, he scored five points, had three assists and five rebounds in 45 minutes of gameplay. He was only under contract for a minimum of three games. He left the team after playing the three games.[187]
Scarborough Shooting Stars (2022)
On May 19, 2022, Cole signed with theScarborough Shooting Stars of theCanadian Elite Basketball League.[188] On June 8, 2022, in a social media interview released by the Shooting Stars, it was announced that Cole would take an indefinite leave from the team to fulfill his concert tour commitments. In 4 games with the Shooting Stars, Cole averaged 2.4 points, 0.6 rebounds, and 0.4 assists, while shooting 50% from 3-point range.
Cole has cited several hip-hop artists as influencing his rapping style, includingTupac,Jay-Z,Eminem,Nas, andAndre 3000.[189] He described in an interview with Steve Lobel, "Jay [Z] was a mentor before I ever signed to him." "I studied his moves that much. ... I got to go on tour with him and steal a lot of gems. That's how you supposed to do it. You're supposed to learn and take pieces from the greatest. So, Jay was my mentor before I ever signed to him. And now that I signed to him it's just a blessing to be able to hit him for advice and get that real 20 years of experience or however long he been in the game. It's priceless." "My favorite rapper wasPac," he said. "He was my favorite rapper before I even started rapping. Before I even thought of—It went fromMichael Jackson,Bobby Brown as a kid and artists like that. EvenKool Moe Dee. Just the cool dude that I looked up to. And then one day my stepfather came home from—I don't know if he was back fromDesert Storm. ... I remember him coming home with that first Pac album. With 'Brenda's Got a Baby'. It was2Pacalypse Now. And since then—When I was too young to know what he was talking about, but it connected. Cause that's the thing about art. It's just truth. It's straight–Whatever you feel. So, even as a seven-year-old kid, eight-year-old kid I could hear Pac's early albums and feel the truth."[190][191] Cole drew comparisons to Nas following the release ofFriday Night Lights, stating that Nas served as the primary inspiration behind the creation of the mixtape.[192] Cole later addressed their musical similarities on "Let Nas Down", a song written and composed due to his disparaging comments towards "Work Out".[193] As a response to this record, Nas came out with the song "Made Nas Proud" shortly after.[194]
In August 2013, Cole andPuff Daddy were reportedly involved in an altercation at a2013 MTV Video Music Awards after party inNew York City.[196] Reports said the incident started when Puff tried to confront rapperKendrick Lamar over the "King of New York" claim in his "Control" verse.[196] Puff allegedly attempted to pour a drink on Lamar, and Cole intervened. The two started arguing and Cole and Puff allegedly got into an altercation, which then led to problems between their respective crews. After a brief scuffle, both crews separated.[196] Ibrahim Hamad, a close friend of Cole's and president ofDreamville Records took to Twitter to address the rumors saying: "The Internet is a crazy place you niggaz reporting shit with no facts, Cole ain't get thrown out no party and he damn sure aint get beat up", he continued saying, "Ain't gon go into details about last night but get the facts right first before you rush to report some shit for some extra blog clicks".[196] A few months after the incident, Cole and Puff were seen in a video promotingRevolt, joking about the incident.[197]
Reactions to "False Prophets"
Upon the release ofEyez documentary in 2016, the songs "Everybody Dies" and "False Prophets" caused controversy within thehip hop community, as many assumed that "Everybody Dies" contained shots aimed at fellow rappersLil Uzi Vert andLil Yachty. During an interview withLos Angeles' radio stationPower 106, Lil Yachty responded, saying: "I don't listen to J. Cole [but] I definitely listened to it [and] people said he was talking about me. He said 'Lil.' I'm not little. My name has 'Lil' in it but there's a lot of 'Lil' rappers. [It's] either me or Uzi. Honestly, I don't give a fuck."[198] Lil Uzi Vert acknowledged the track, responding viaTwitter on December 2, 2016, by simply tweeting, "Heard some beautiful shit today @JColeNC".[199] People also argued that the first verse on "False Prophets" consisted of directshots at rapperKanye West, due to Cole's referencing to West's altering public perception by the media and fans; as well as Kanye's recent hospitalization. Many also presumed that the second verse was directed at rapperWale, with Cole saying that despite Wale'sfourth album receiving fairly positive critical and commercial success, Wale remains misunderstood and slighted by some of his peers.[200] On December 3, Wale released a track, called "Groundhog Day" as a response to "False Prophets",[201] and the pair were spotted together inRaleigh, North Carolina at aNorth Carolina State University basketball game later that day.[202] Cole spoke on "False Prophets" in an interview withThe New York Times, he said:
Rappers rap about other rappers all the time—subliminal insult, direct attack—but rarely from a place of love. "That speaks to the state of us as a people," he said. "For so long my mind state was, I have to show how much better than the next man I am through these bars. Who's the best? Let me prove it. And it's just like, damn, I'm really feeding into a cycle of keeping black people down, I'm really feeding into that.[203]
Lil Pump
In April 2018, rapperLil Pump teased a song titled "Fuck J. Cole" produced by fellow rapperSmokepurpp.[204] Media outlets and rappers speculated that the song "1985" fromKOD was a response to the two, while Cole said in aVulture interview that "It's really a 'shoe fits' situation—several people can wear that shoe."[205] Lil Pump reacted to the song hours after the album's release viaInstagram saying, "Wow, you get so much props. You dissed a 17 year old, lame ass jit."[206] Later that day during a concert inAtlanta, Smokepurpp, along with his fans erupted in a chant of "fuck J. Cole".[207] According to Cole, the target of the song is more general. He said it takes aim at what he sees as the cartoon version of hip hop, he explained: "If you exclude the top three rappers in the game, the most popping rappers all are exaggerated versions of black stereotypes; extremely tatted up, colorful hair, flamboyant, brand names. It's caricatures, and still the dominant representation of black people on the most popular entertainment format for black people, period."[208] On May 4, 2018, as Cole was performing at JMBLYA festival inDallas, he performed "1985", cutting off the backing track so he could rap his verse a cappella. The crowd erupted in chants of "fuck Lil Pump" and "fuck6ix9ine". Cole immediately shut down the chants telling the crowd, "Don't do that."[209] Cole performed "1985" during his Rolling Loud Festival performance on May 11, 2018, in Miami. During the performance Lil Pump was seen dancing to the song near the stage.[210] On May 25, after Rolling Loud, J. Cole and Lil Pump sat down for an hour-long interview indicating that a supposed beef between the two is over. Cole asked Pump about his "fuck J. Cole" comments in his music and social media. Pump responds by claiming he had seen his fans commenting it on social media and didn't know why. "But now I kinda get it", he says. "We make different types of music, so people, like... People just like doing that shit." He continues, "It wasn't even serious... I fuck with your shit. It's hard."[211]
Noname
In May 2020, in the midst of theGeorge Floyd protests, rapperNoname made a tweet panning rappers who discussed the struggles of black people in their music but had yet to publicly speak out on social media regarding the protests orBlack Lives Matter. The tweet read:
"Poor black folks all over the country are putting their bodies on the line in protest for our collective safety and y’all favorite top selling rappers not even willing to put a tweet up. niggas whole discographies be about black plight and they no where to be found".[212]
Many assumed her tweet was aimed at Cole and Kendrick Lamar, both of whom had yet to post on social media about the protests at the time of her tweet.[213] On June 16, 2020, Cole released a song titled, "Snow on tha Bluff" addressing an unnamed woman, assumed to be Noname, while also touching onpolice brutality andrace relations during the George Floyd protests. Shortly after the song's release, Noname tweeted "QUEEN TONE!!!!!!", referencing a lyric from the song.[214] She later deleted the tweet. Many other artists defended Noname, includingAri Lennox, who is signed to Cole's Dreamville label. Lennox thanked Noname "for giving [a fuck] about us constantly and endlessly", saying she appreciates "everything you [Noname] put out to the world".[215] RapperChance the Rapper, criticized Cole, calling the song "not constructive" and saying it "undermines all the work Noname has done".[216] Cole eventually addressed backlash in a series of tweets, defending his statements in the song and encouraging listeners to follow Noname on social media. Two days after the release of "Snow on tha Bluff", Noname released "Song 33", in which she alluded to Cole writing about her in the wake of the protests, rapping: "I guess the ego hurt now / It's time to go to work, wow, look at him go / He really 'bout to write about me when the world is in smokes? When there's people in trees? When George was beggin' for his mother sayin' he couldn't breathe? He thought to write about me?".[217] Cole acknowledged the track shortly after its release, sharing a link to the song on Twitter.[216] Cole and Noname previously collaborated in 2015, on the song "Warm Enough" fromDonnie Trumpet and The Social Experiment'sSurf album.[218]
During the composition ofThe Come Up, Cole started his own record label in early 2007 with current label president Ibrahim Hamad. Cole sought for an avenue to release his own music, while Hamad yearned to start a record label, prompting the two to team up to formDreamville Records.[219] The label is currently distributed byInterscope Records.[220]
In October 2011, Cole established The Dreamville Foundation, a 501(c)(3) non-profit organization. The Foundation says that it was "created to 'bridge the gap' between the worlds of opportunity and the urban youth" of Cole's hometown of Fayetteville, North Carolina. With volunteers, the Foundation conducts philanthropic activities, such as an annual "Back To School Supply Giveaway" to provide supplies to schoolchildren.[230] The Foundation also launched a book club for young men and sponsored "The Nobody's Perfect Writing Contest and Mother's Day Brunch" for students. It sponsors an annual weekend of Fayetteville community events called the "Dreamville Weekend" that features a discussion with the Young Men's Book Club and Appreciation Dinner and a Career Day panel of African-American professionals in a variety of fields.[231]
In 2014, Cole purchased his childhood home in Fayetteville, North Carolina, for $120,000 through the Dreamville Foundation. The home had been repossessed from his mother years earlier, while Jermaine was attending college in New York. His plan is to turn the house into a homestead for single mothers and their children to live rent-free.[232]
On April 27, 2018, J. Cole announced the Dreamville Festival, the festival featuring local music, culture, food and art, and also include a mix of up-and-comers and national acts. It is expected to be an annual festival.[235] However, in the wake ofHurricane Florence, the event was postponed from its original date. The festival was rescheduled and held at the historicDorothea Dix Park inRaleigh, North Carolina on April 6, 2019. The lineup included all of Dreamville's artists as well asSZA,Big Sean,Nelly,21 Savage,6LACK,Davido,Teyana Taylor,Saba,Rapsody, andMez.[236] The Dreamville Festival plans to donate proceeds to the Dorothea Dix Park Convervancy and the Dreamville Foundation.[237]
Fashion
In February 2020, J. Cole announced a multi-year footwear and apparel partnership withPuma as an ambassador for the brand. According to the global director of Puma, Cole is involved in product creation, marketing campaigns and cultural guidance.[238] With the announcement, Puma and Cole released a short film for the reimagined "Sky Dreamer" shoes, which debuted during the2020 NBA All-Star Game.[239]
On July 31, 2020, PUMA and J. Cole released their debut collaboration shoe, the PUMA RS-Dreamer. Cole commented on the signature shoe saying: "Over the years, basketball shoes have progressed greatly in their level of technology and comfort but have strayed too far away from designs stylish enough for cultural relevancy. The Dreamer hopes to change that reality. The highest level of on-court performance meets the highest level of aesthetic design for daily wear. Once again, you can hoop in the same shoes you wore outside."[240] The launch of the shoe coincided with therestart of the2019–20 NBA season.[241]
Personal life
In a January 2016 interview with directorRyan Coogler, Cole revealed that he was married.[242] His wife, Melissa Heholt, who met Cole while they were students at St. John’s University, is the Executive Director of the Dreamville Foundation.[243][244][245][246] Also in a May 2018 interview with radio host Angie Martinez, Cole stated that he and his wife have a son together.[247] In 2019, he publicly spoke about his son.[248] On July 20, 2020, Cole revealed he has two children.[249]
^Allen, Annika (October 24, 2011)."J Cole: Life and Beats". Flavour Magazine.Archived from the original on September 3, 2013. RetrievedNovember 17, 2012.